This corporate brochure from the South African Breweries (SAB) outlines the company's history, operations, and commitment to South Africa. It covers the beer value chain from farming to consumption, economic contributions including job creation and tax revenue, retailer development programmes, responsibility initiatives, and the SAB Foundation's social impact work.
This corporate brochure from the South African Breweries (SAB) presents the company's enduring commitment to South Africa, spanning over 130 years since its establishment in 1895. It is intended for stakeholders, partners, and the public to understand SAB's role in the country's social and economic fabric. The document highlights SAB's operations, including seven breweries and 43 depots, a workforce of over 5,000 employees, and a beer value chain supporting over 250,000 jobs.
The brochure explains the beer value chain, from farming to consumption. It details the natural ingredients (grains, hops, yeast, water) and the local sourcing of over 95% of ingredients. The chain includes 450 farmers, 3 hops farms, 7 breweries, 43 depots, 14 distributors, and approximately 38,000 trading outlets. It emphasises that beer is natural, local, and social, and that every brew creates value across the South African economy.
A section on economic impact reports that SAB has invested R19.5 billion (US$1 billion) in breweries and agro-processing since 2022. The beer industry contributes R43 billion in taxes annually and supports around 250,000 jobs. The document states that for every R79 generated in the economy, the beer industry contributes R1 to South Africa's GDP. It frames beer as an engine for economic growth and shared prosperity.
The brochure describes retailer development programmes, including the SAB Retail Academy, a digital learning platform for retailers covering sales, stock management, financial planning, and customer service. It also features the SAB Retailer University, developed in partnership with Henley Business School Africa, which provides advanced business and leadership qualifications to support long-term growth and competitiveness.
A section on responsibility outlines SAB's commitment to addressing alcohol-related harm through the SAB SHARP programme, focusing on education, enforcement, and innovation. It mentions partnerships with government, law enforcement, and retailers, as well as investments in expanding the portfolio of alcoholic and non-alcoholic beverages. The brochure also introduces the SAB Foundation's social impact work, supporting entrepreneurs and social innovators through financing and strategic…