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SALES AND MARKETING PROPOSAL
Each Office is Independently Owned and Operated. The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives, and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.Welcome! I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I've achieved for my clients. There are several services you can expect me to provide, including:Accurately pricing your home Enhancing the perceived and real value of your home, enabling you to command a higher asking price Providing unmatched marketing including professional staging, photography, virtual tours and custom property websites Securing a qualified buyer within your specific time frame Helping you avoid the two main reasons sales fall apart - low lender appraisals and problems with the home inspection.Regardless of the price of your home, when you hire me as your REALTOR, both you and your home will be prepared for a successful sale. Best Regards, Danielle
Mobile: 973.476.7115 Office: 908.273.2991 DanielleBennett@kw.com www.DanielleBennettHomes.com 488 Springfield Avenue Summit, NJ 07901DANIELLE BENNETTDANIELLE'S SPECIALTIES:REALTOR ®|Broker AssociateWith more than 25 years of experience representing buyers and sellers throughout Morris County’s most desirable communities, Danielle Bennett has built a reputation for delivering exceptional results with discretion, strategy, and professionalism. In 2025, Danielle ranked among the top 1% of real estate agents nationwide by RealTrends Verified® and within the top 1% of agents in the Garden State Multiple Listing Service (GSMLS), while earning the NJ REALTORS® Silver Circle of Excellence Sales Award® for her continued production and service. A Morris County resident for over 26 years, Danielle brings an intimate understanding of the local market and the lifestyle that makes towns such as Morristown, Madison, Chatham, Florham Park, Summit, and Short Hills so sought after. Her approach combines deep market knowledge with thoughtful guidance, allowing her clients to make informed decisions with confidence. Danielle’s professional background is uniquely multifaceted. Prior to real estate, she owned Danielle’s Bistro on Main Street in Chatham, where she became a well-known member of the local community and built many of the relationships that still form the foundation of her referral- based business today. In addition to her real estate career, Danielle has owned Bennett Building & Remodeling since 2009, providing her clients with a distinct advantage when preparing a home for sale. Through her trusted network of skilled tradespeople, she can help homeowners address improvements, maximize value, and navigate inspection-related matters with ease—an uncommon resource that often proves invaluable during the selling process. Danielle is known for her ability to strategically position homes for maximum exposure and value. From advising on presentation and preparing properties for professional photography and video marketing, to expertly negotiating on behalf of her clients, she approaches each transaction with the attention, care, and precision that luxury properties demand. Outside of real estate, Danielle is deeply passionate about rescuing dogs, particularly senior dogs in need of a second chance. She wants them to feel that their lives matter. Providing them with love, comfort, and a home during their later years is one of the causes closest to her heart.Listing agent Buyer's agentBuilding RemodelingRelocation Consulting
KELLER WILLIAMS PREMIER PROPERTIESSince its inception in 2005, as the first KW franchise to be established in the area, KW Premier Properties of Essex, Union & Morris Counties has experienced unprecedented growth and results. Our Summit area Market Center now leads the pack in productivity for all offices in the Garden State MLS. This success is now complemented and strengthened by our Market Center in Summit established in 2012. Together we have assembled a team of 400 real estate professionals that work in alignment to achieve extraordinary results, closing over $1 Billion annually in Sales Volume and more luxury units than any other firm.488 Springfield Avenue Summit, NJ 07901 Office: 908.273.2991#1Brokerage in Morris & Essex Counties
Market Share TotalsKeller Williams RealtyMLS: GSMLS Property Types: Counties:Bedrooms:Bathrooms:Information not guaranteed. © 2006 - 2026 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).Date:05/01/2025 - 04/30/2026Type:OfficeStatus:Total Sold List + SellPrice:$1,500,000 - $999,999,999Construction Type:AllResidential: (Single Family, Condo/Coop), Land: (Land), MultiFamily: (MultiFamily), Commercial/Business: (Business Opportunity, Commercial/Industrial/Investment) Union, Essex, MorrisAllAll1 of 205/12/26BrokerMetrics®KELLER WILLIAMS PREMIER PROPERTIES Garden State Multiple Listing System Office Data
2025 Year In Review 1,518 Happy Families Served $1,616,543,879 Total Homes Sold 106.3% Over Ask Our listings sell above asking price, netting more for our sellers 20.5 Average Days on Market INFINITE GRATITUDE FOR OUR CLIENTS, FRIENDS, AND FAMILY #1 Morris #1 Essex*Based on GSMLS Reporting $1,018,000 Our Average Sale Price. National Average $415,000.YEAR TO DATE MARKET SHARE2025 PERFORMANCE REPORT CARD2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025 #1 in Tri County Summit | Short Hills | Westfield
40 JADE LN, DENVILLE TWP3 BED 2.1 BATHLIST PRICE: $995,000Sold for $1,000,00036 BRADWAHL DR, MORRISTOWN5 BED 4.1 BATHLIST PRICE: $1,695,000Sold for $1,850,00028 UNION HILL RD, MADISON5 BED 5 BATHLIST PRICE: $1,995,000Sold for $2,000,00040 SHERBROOKE DR, FLORHAM PARK4 BED 3 BATHLIST PRICE: $900,000Sold for $1,051,00014 MORGAN RD, PARSIPPANY5 BED 4 BATHLIST PRICE: $899,900Sold for $900,000122 KENILWORTH RD, MOUNTAIN LAKESLIST PRICE: $899,000Sold for $1,200,000JUST A FEW OF DANIELLE'S PAST SALES:3 BED 1.1 BATH
DANIELLE'S TRACK RECORD:19 TALL TIMBER DR, MORRISTOWN4 BED 4 BATHLIST PRICE: $899,900Sold for $901,50010 CONKLIN AVE, MORRISTOWN3 BED 2 BATHLIST PRICE: $699,900Sold for $780,3898 SUNSET PL, MORRISTOWN4 BED 5 BATHLIST PRICE: $1,795,000Sold for $1,650,0005 HERITAGE CT, RANDOLPH TWP5 BED 3 BATHLIST PRICE: $1,199,900Sold for $1,230,0001 CROMWELL DR, MORRISTOWN5 BED 5 BATHLIST PRICE: $1,895,000Sold for $1,945,00025 FAIRFIELD DR, MORRISTOWN5 BED 3 BATHLIST PRICE: $899,900Sold for $1,100,000buyers represented80Total Closed Volume$95,193,288$95,193,288$95,193,288Total transactions of homes sold177as of 01/01/2026
MANAGING THE DETAILSI am here to advise, educate and guide you through the steps of the sale of your home. From the launch of your listing through the close of escrow, my goal is to assist you in making smart decisions and achieve your desired outcomes. Communication, expert negotiation and managing the details are what we do best and our results speak for themselves!mikethero0kac4910scott b.naparry1“I highly recommend Danielle Bennett should you need a terrific realtor. Danielle assisted me in purchasing a condo and selling a co-op. She is a true professional and was a partner throughout the process, providing information, advice, and even assistance with issues that came up along the way. Danielle is extremely knowledge of the real estate market, well prepared and organized, and provides excellent customer service. Danielle did an outstanding job for me and I am pleased to offer my highest recommendation.”“Danielle helped us with buying our first house and again selling it a few years later. I would not hesitate to recommend her. She was very patient and knowledgeable in the buying process and helped guide us through all of the details of closing. Her help with selling the house went above and beyond. We had already moved out of state when selling and Danielle basically took care of everything at the house for us. She walked us through everything that needed to be done and took the burden of the process off of us. If we ever move back to the same area we will definitely be contacting Danielle again!”“Danielle was amazing to work with! As first time buyers, my wife and I had no idea what we were doing and Danielle spent so much time teaching us how the real estate market works, what to look for when buying a home, as well as what issues/concerns were likely to be minor and could easily be addressed. Danielle really wanted to get to know us as people, but also buyers, so she could help understand our perspective, what we were looking for, but also what we weren't looking for. She also took the time to show us houses that she didn't think would be good for us, so she could educate us on bigger picture issues that we need to keep in mind when buying a home. After each house, we would talk through what we liked and didn't like, so she could better help us. In the end, she found us our dream home, balanced being aggressive so we wouldn't lose the house, but also had our best interest at heart so that we didn't overpay for it. After the sellers accepted our offer, Danielle was with us every step of the way, literally next to us helping with the inspections, additional walk throughs, getting estimates for work on the house, all the way up to closing. Overall, everyone who buys a house claims to have the best realtor, but Danielle really is the best. Our only issue is that we aren't looking to buy or sell a house anytime soon, so we'll miss working with Danielle.”“Danielle was absolutely amazing. She really helped my husband and I narrow down what we were looking for in a house and worked fast to get us in to see houses that met our criteria. She was also very honest and gave good recommendations on what we should bid on the houses we wanted without exceeding what we could truly afford. Once we got the house, Danielle was there every step of the way, guiding us through the attorney review, inspection and closing procedures, which was a huge help! My husband and I definitely recommend Danielle if you're in the market for a realtor.”1195 Star Reviewsand counting
“Danielle is a top tier agent. She's making a living forself like anyone else within their career, but she also has the benevolence, empathy and compassion that makes it feel like a human experience. She isn't transactional at all. We've maintained a relationship far after I bought my house. She assisted me in buying and selling my home. She has saved and earned money for while simultaneously earning her living. She's a friend and a business partner.”hotlew“Danielle was a pleasure to work with when we sold my mother's house. She was extremely professional and was looking out for us during every step of the process. From the minute we met her, we felt very comfortable that she understood the current housing market and what needed to be done to get the highest price for the house. Not only do you get Danielle but access to her vast network of contractors to make repairs. I would highly recommend her to anyone looking to buy or sell a house.”glenhecht“Danielle was amazing in helping me my first home. She asked a tone of questions and showed me to multiple condos. This was super beneficial as it gave Danielle a better understanding of what I was looking for and she was able to find the perfect match. Danielle was super knowledgeable about the Morristown area; she knew the market extremally well. Therefore, putting in our closing offer was a breeze as she knew what an acceptable offer would be, which allowed me to determine if I was conformable going that high. All in all Danielle was a pleasure to work with she was very nice, understanding, and professional I would highly recommend her.”connor v.We couldn’t be more impressed and satisfied with Danielle as our realtor in selling our family home of 50 years. She went above and beyond in all aspects of the process. I would give her an A++ and highly highly recommend her to anyone who wants an amazing team member in the selling / buying process. Thank you Danielle!!sharon o.Danielle worked with us on a very tight timeline to get our home listed and sold. Her relationships with local businesses to assist with painting and other repairs was invaluable. We appreciated Danielle's prompt responses to communications and informing us of updates while we were under contract. Her advice was always sensible, accurate, and professional. I recommend Danielle if you need an expert who will get the job done!pmruiz34“Danielle went above and beyond! My wife and I were first time home buyers and did not know really what to expect, but Danielle was very helpful and involved throughout the entire process. She basically walked us through the home buying process and any questions we had she was on it as well as other information we did not know we would require. I would definitley recommend Danielle to any of my friends or family who are looking to buy/sell a house.”mastev1993“We have nothing but wonderful things to say about our experience working with Danielle. Not only did she help us find our perfect home in the first place, but when we had to move unexpectedly, she was immediately there to support with selling our home too. She went above and beyond to help us get the house on the market and honestly treated us like family. She is genuinely wonderful person who cares deeply for her clients - once you work with Danielle, she will continue to take care of you long after you move into your home!”kmorris1487“Danielle is second to none. I worked with Danielle in April of 2019 and she helped me find a wonderful 2br in Morristown. As our family unexpectedly grew and it was time to let go of the town home for something bigger it was a no brainer about who my first call would be to... Danielle. Danielle is not only sharp, she is warm and brings incredible positive energy as well. She is an amazing realtor and person who goes above and beyond. I highly recommend Danielle.”wjcdub“I have sold/purchased several houses and in my experience no other real estate is as knowledgeable, responsive or talented as Danielle. In a word she is “passionate” about her job and she demonstrates that during every phrase of the transaction. It was a joy to work with her! She goes far beyond what one would expect from a real estate agent. I highly recommend her.”rjs764“We stumbled upon Danielle at an open house and we couldn’t be more grateful to have done so. Danielle immediately understood our needs and frustrations with the market and spent the time to understand what we were looking for, what our tastes were, and what we were comfortable with financially. Danielle is patient and stays on top of changes in the market. She is honest and forthcoming with her opinions - which is especially helpful for a first time home buyer. We feel so lucky to have met Danielle and to have worked with her!”sydney k.
I will research and create a pricing strategy to maximize the excitement and momentum of your property as soon as it goes live.Conduct a detailed, custom market analysis.Understand and consider the unique characteristics and amenities of your home and its location.Meld my expertise in the real estate market and your expectations around timing and outcomes.TO EFFECTIVELY PRICE AND ULTIMATELY SELL YOUR HOME:PRICING STRATEGYA home priced at market value will attract more buyers than a home priced above market value. Additionally, a home priced competitively will attract a greater number of potential buyers and increase your chances for an expedited sale!
MARKETING STRATEGYSTAGINGTo ensure a positive first impression, I will guide you through preparing your home to go live. Exterior features, in tandem with interior staging will be well thought out, creating an experience that will appeal to perspective buyers.PHOTOGRAPHYI have created strategic partnerships with the area’s best, professionally trained real estate photographers who will capture stunning, high quality images of your home for both online and print broadcast.PRINT/DIGITAL MEDIA & NETWORKSI will determine the best print and digital media strategy for your home, based on the current market, location, features etc. I believe this is not a one-size ts all process, but will ensure that your home is broadcasted via brilliant marketing collateral, individual property landing pages when applicable and via social media platforms. Additionally, I will market your listing to the area’s top real estate professionals, afliate networks, and our personal spheres of inuence.
OPEN HOUSESHigh prole open house events will be coordinated to generate optimal trafc and attract highly qualied buyers. I will leverage this effort and generate interest with strategic advertising campaigns, door knocking, press releases, newspaper ads, social media broadcasts and website promotion.CUSTOM PROPERTY WEBSITEI will create a dedicated individual property website exclusively for your home that will enhance and support our highly targeted marketing strategy.WEBSITE EXPOSUREYour home will be featured on my personal website.MARKETING STRATEGYFor SaleFor SaleFor Sale
DIGITAL MARKETING THAT DRIVES RESULTSWORLD-CLASS MARKETING MATERIALSOpen House Flyer For Sale Flyer Created for All In-Home Visitors Just Listed Postcard Professional Yard SignageDIGITAL MARKETING THAT DRIVES RESULTSOpen House Flyer email blasted to real estate communities, afliate networks and personal sphere of inuence For Sale social media broadcast on Instagram and Facebook For Sale campaign targeted to highly qualied buyers Launch listing on KWLS, MLS and other syndication websites Custom landing webpage and funnel campaign promoting open house 4-page digital brochure to attract international buyers
TECHNOLOGY In August 2017, Keller Williams announced a $1 billion fund to fuel all the R&D and M&A required to build the real estate industry's preferred platform. With resources in place, KW remains focused on building technology that empowers agents to provide the best CONSUMER EXPERIENCE. This new home search experience will empower agents and consumers alike, uniting them inside one central point for communication, on-demand information and collaboration. TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m condent that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.KNOWLEDGE Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs rst. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. TRACK RECORD I’m proud to work with the largest real estate franchise in the World by agent count. It’s proof that when you offer a superior level service, the word spreads fast.WHY KELLER WILLIAMS
KELLER WILLIAMS WORLDWIDEAlbania • Argentina • Aruba • Bahamas • Belize • Bermuda • Bolivia • Bonaire • Colombia • Costa Rica • Curaçao • Cyprus • Czech Republic • Delhi NCR, India • Dominican Republic • Dubai, UAE • France • French Polynesia • Germany • Greece • Guatemala • Guyana • Honduras • Ireland • Israel • Italy • Jamaica • Japan • Luxembourg • Malaysia • Mexico • Monaco • Mongolia • Nicaragua • Northern Cyprus • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Puerto Rico • Romania • São Paulo, Brazil • Saudi Arabia • Serbia • Saint Maarten • Slovenia • Southern Africa • Spain • Suriname • Thailand • Turkey • Turks and Caicos • United Kingdom • Uruguay • Vietnam5 CONTINENTS 60+ REGIONS 260+ MARKET CENTER LOCATIONSKeller Williams Realty is the largest real estate franchise in the world – home to more real estate professionals than any other company, providing a powerful global network for agents and consumers.KW has a global reach that allows your property to be broadcast to interested buyers around the world. My global network allows me to strategically market your property to the largest audience possible.As of January 2026
THANK YOUfor the privilege and opportunity to work with you. As always, feel free to call if you have any questions. Looking forward to assisting you with selling your home.DANIELLE BENNETT REALTOR ® | Broker Associate Mobile: 973.476.7115 Office: 908.273.2991 DanielleBennett@kw.com www.DanielleBennettHomes.com 488 Springfield Avenue Summit, NJ 07901Each Office is Independently Owned and Operated