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PERSONAL BRANDINGW W W . S O N I A T A P I A P H O T O G R A P H Y . C O MWHAT IS PERSONAL BRANDING: WHAT IT IS AND WHAT IT ISN’T THE PAYOFFS: WHAT PERSONAL BRANDING WILL DO FOR YOU YOUR FUTURE, MORE SUCCESSFUL SELF WELCOME GUIDE
PERSONAL BRANDING PHOTOGRAPHERWWW.SONIATAPIAPHOTOGRAPHY.COMINFO@SONIATAPIAPHOTOGRAPHY.COM SONIA TAPIA 01WHAT IS PERSONAL BRANDING: WHAT IT IS. WHAT IT ISN’T. 02WHAT CLIENTS ARE SAYING 03THE PAYOFFS: WHAT PERSONAL BRANDING WILL DO FOR YOU 04YOUR FUTURE, MORE SUCCESSFUL SELFWHERE TO USE YOUR PERSONAL BRANDING PHOTOSTHE PROCESS: HOW WE WORK WITH YOU 05 06PRICING + COLLECTIONS 07 TABLE OF CONTENTS SECTIONSTHE SONIA DIFFERENCE EVERY IMAGE HAS A PURPOSE 08
Your personal brand shapes how people perceive you before they ever meet you. Every image, social media post and marketing piece either reinforces that perception or creates confusion. If people can't quickly understand who you are, what you do and why you're the right choice, they'll move on to someone else. That's why your images matter. PERSONAL BRANDING IS NOT... Generic images that could belong to anyone. AI images that don't authentically represent you. Relying on stock photos to tell your story. Following the latest social media trends. Looking perfect or trying to impress people. Becoming an influencer. Hiding behind your logo instead of showing your face. PERSONAL BRANDING IS... Clearly communicating who you are and what makes you the obvious choice. Building trust before the first conversation. Demonstrating your expertise and experience. Creating consistency across your website, social media, and entire marketing ecosystem. Giving people confidence to hire you.People don't hire you because you have beautiful images. They hire you because your images inspire confidence that you're the right person to help them. EVERY IMAGE SHOULD ANSWER THESE QUESTIONS: Who are you? Who do you help? How do you help them? Why should they trust you? That might include photos: That reflect your personality. Serving clients Speaking or teaching Creating your products or services Using the tools of your trade Celebrating your personality and values Showing the transformation you help create Every image should have a purpose. It should earn its place in your marketing ecosystem by building trust, reinforcing your message and moving someone one step closer to becoming a client. Stop being the world's best kept secret. Let's create a visual brand that helps you get seen, remembered and booked.WHAT IS PERSONAL BRANDINGA headshot photo makes the introduction. Brand photos help them remember you. ““ WHAT IT IS. WHAT IT ISN’T. WHAT IS PERSONAL BRANDING: WHAT IT IS AND WHAT IT ISN’T 01 - Sonia Tapia
Real Estate Agent CAROLYN MANNI had the absolute pleasure of doing a photo shoot with Sonia and I honestly can’t recommend her enough! From start to finish, the experience was nothing short of amazing. The entire session felt effortless and fun. I felt completely comfortable, and the final images? Stunning. Her eye for detail, creative direction and the quality of her work is truly next-level. Whether you’re looking for portraits or branding photography, Sonia is the one to book. Professional, passionate, and incredibly talented – this shoot exceeded all expectations. I already can’t wait for the next one! Trademark and Estate Planning Attorney JOYCE VALENZUELA TURMANWorking with Sonia Tapia Photography was such an incredible experience! Sonia has a true gift for making you feel at ease in front of the camera, and that comfort translates into photos that feel so authentic and powerful. She’s more than just a branding photographer, she’s a storyteller. She knows how to capture the essence of who you are and what your brand represents. From start to finish, Sonia brought vision, professionalism, and warmth. She guided me through every step, made me feel seen, and somehow turned my nerves into confidence. I walked away with images that not only elevated my brand, but reminded me of the strength behind it. If you’re looking to expand your brand and want someone who can bring out your best, someone who makes you feel confident, comfortable, and completely you…I cannot recommend Sonia Tapia enough. WHAT CLIENTS ARE SAYING 02
Licensed Marriage and Family Therapist RUTH ROBLESIf you're considering booking a branding photoshoot with Sonia Tapia, do it, you will not be disappointed! I had never experienced a professional branding photoshoot like this before, and I was truly blown away. Sonia is incredibly detailed, intentional, and takes the time to really get to know you. Before the session, she met with me to learn about my business, my vision, and my future goals. She even helped me plan outfits that aligned with the different images and messages I wanted to portray. The entire experience felt like playing dress-up in the best possible way! She made the session so much fun while also making me feel confident, comfortable, and seen. Every detail was thoughtfully planned, and it showed in the final images. I absolutely LOVE my photos. They capture not only who I am but also the heart of my business. Investing in a branding session with Sonia was one of the best decisions I've made, and I know these photos will serve my business for years to come. If you're looking for someone who is talented, creative, and genuinely invested in helping you tell your story through photography, book your session with Sonia. CEO of a B2B financing platform JOSHUA DE LA ROSAI recently worked with Sonia Tapia Photography for professional headshots, and the experience was fantastic. Sonia’s professionalism and the comfort she brings made the entire process approachable, even for someone like me who’s not used to photoshoots. I walked away feeling educated, comfortable, and empowered. These photos will be the first impression people see when they search for me online, and I’m confident they represent me perfectly. If you’re looking to capture professionalism and confidence from the start, Sonia is the one to work with! WHAT CLIENTS ARE SAYING
What’s the payoff for having a powerful personal brand?““PAYOFFS WHAT PERSONAL BRANDING WILL DO FOR YOUTHE PAYOFFS: WHAT PERSONAL BRANDING WILL DO FOR YOUBUILDS CREDIBILITY AND TRUST. HELPS THE RIGHT CLIENTS FIND AND CHOOSE YOU. HUMANIZES YOUR BRAND TO NURTURE GENUINE CONNECTIONS. SETS YOU APART FROM YOUR COMPETITION. CLEARLY COMMUNICATES YOUR EXPERTISE. KEEPS YOU TOP OF MIND WHEN OPPORTUNITIES ARISE. SHOWCASES YOUR AUTHENTIC PERSONALITY AND VALUES. CREATES A CONSISTENT BRAND ACROSS EVERY PLATFORM. OPENS DOORS TO SPEAKING OPPORTUNITIES, MEDIA FEATURES AND PARTNERSHIPS. MAKES YOUR MARKETING EASIER BECAUSE YOUR IMAGES DO THE SELLING FOR YOU. GIVES YOU CONFIDENCE TO SHOW UP AND BE VISIBLE. POSITIONS YOU AS THE OBVIOUS CHOICE IN YOUR INDUSTRY. 03Y o u s t o p b e i n g t h e w o r l d ' s b e s t k e p t s e c r e t . T h e r i g h t p e o p l e n o t i c e y o u . T h e y r e m e m b e r y o u . T h e y t r u s t y o u b e f o r e t h e y e v e r r e a c h o u t . F i r s t i m p r e s s i o n s m a t t e r . I n a m a r k e t p l a c e o f s a m e n e s s , a u t h e n t i c i t y s t a n d s o u t . Y o u r a u t h e n t i c i t y i s y o u r c o m p e t i t i v e a d v a n t a g e . A s t r a t e g i c v i s u a l b r a n d p o s i t i o n s y o u a s t h e o b v i o u s c h o i c e . W h e n y o u r b r a n d r e f l e c t s w h o y o u a r e , w h a t y o u d o a n d t h e v a l u e y o u b r i n g , a t t r a c t i n g t h e r i g h t c l i e n t s b e c o m e s a w h o l e l o t e a s i e r . - Sonia Tapia
Your brand images should support the business you're growing into, not just the one you have today. As we plan your session, I want you to think beyond where you are today. Who are you becoming? Imagine your business one to three years from now. What does your future, more successful business look and feel like? What opportunities are coming your way? How do you show up as the leader of that business? THINK ABOUT YOUR FUTURE GOALS Will you... Roll out a new product or service? Publish a book? Speak on stages? Be featured in the media? Host your own events or retreats? Grow your team? Scale your business? Start a podcast? Launch another business? Expand into new markets? Pitch investors or secure funding? Mentor the next generation? Start a nonprofit or foundation? We'll dive deeper into your vision, goals and marketing strategy during your consultation so every image has a purpose. Together, we'll create a strategic image collection designed to help you show up confidently, attract your ideal clients and magnetize new opportunities. I can't wait to help bring your vision to life. YOUR FUTURE, MORE SUCCESSFUL SELF YOUR FUTURE, MORE SUCCESSFUL SELF 04
WHERE TO USE YOUR PERSONAL BRANDING PHOTOSWHERE TO USE YOUR PERSONAL BRANDING PHOTOS 05Your brand photos are meant to work for your business every single day. The more strategically you use them, the greater the return on your investment. They become valuable business assets that help you build trust, create visibility and open new opportunities.HOMEPAGE ABOUT PAGE SERVICES PAGES CONTACT PAGE LANDING PAGES LEAD MAGNET PAGES BLOG POSTS ONLINE STORE FAQ PAGE BOOKING PAGE WEBSITEEMAIL SIGNATURE EMAIL NEWSLETTERS WELCOME SEQUENCE PROMOTIONAL EMAILS CLIENT ONBOARDING EMAILS THANK YOU EMAILS AUTOMATED EMAIL FUNNELS EVENT INVITATIONS ANNOUNCEMENT EMAILS HOLIDAY EMAILS EMAIL MARKETINGINSTAGRAM PROFILE INSTAGRAM FEED INSTAGRAM STORIES INSTAGRAM REELS COVERS INSTAGRAM CAROUSELS YOUTUBE THUMBNAILS SOCIAL MEDIA ADS FACEBOOK COVER PHOTO FACEBOOK POSTS LINKEDIN PROFILE LINKEDIN POSTS LINKEDIN ARTICLESSOCIAL MEDIA SPEAKING • MEDIA • PR BOOKS • COURSESBROCHURES BUSINESS CARDS DIGITAL BUSINESS CARDS PRICING GUIDES CLIENT WELCOME GUIDES SALES PROPOSALS CAPABILITY STATEMENTS FLYERS DIRECT MAIL PRINT ADVERTISEMENTS DIGITAL ADVERTISEMENTS LEAD MAGNET PDFS CANVA TEMPLATESMARKETING & SALESSPEAKER BIO CONFERENCE PROGRAMS EVENT PROMOTIONS WORKSHOP PROMOTIONS RETREAT PROMOTIONS EVENT REGISTRATION PAGES PODCAST APPEARANCES PODCAST COVER ART MEDIA KITS PRESS FEATURES AWARD NOMINATIONS MAGAZINE FEATURES PRESENTATION SLIDESBOOK LAUNCH CAMPAIGNS AUTHOR BIO BOOK COVER FLAPS ONLINE COURSES COURSE SALES PAGES MEMBERSHIP SITES WORKBOOKS TRAINING MATERIALS DIGITAL DOWNLOADS WEBINAR PROMOTIONS GENERAL BUSINESS BEYOND BUSINESSASSOCIATION DIRECTORIES NETWORKING GROUP PROFILES ONLINE BUSINESS DIRECTORIES CHAMBER OF COMMERCE DIRECTORIES VENDOR PROFILES POP-UP BANNERS EVENT PROGRAMS EVENT SIGNAGE WORKSHOP HANDOUTS CONFERENCE & BOOTH DISPLAYS NAME BADGES SPONSOR PROFILES PROMOTIONAL ITEMSNETWORKING • EVENTSGOOGLE BUSINESS PROFILE YELP BUSINESS PROFILE ZOOM PROFILE MICROSOFT TEAMS PROFILE GOOGLE MEET PROFILE ADVISORY BOARD PROFILE CLIENT PORTALS CRM PROFILE TEAM BIOS PRINTED HOLIDAY CARDS RECRUITING MATERIALS COMPANY HANDBOOK INVESTOR PITCH DECKS PARTNERSHIP PROPOSALSSPOUSE'S DESK DATING PROFILE FAMILY GIFTS HOLIDAY GREETINGS PERSONAL ANNOUNCEMENTS
BOOK PHOTO SESSION SCHEDULE CONSULTATION SCHEDULE PHOTO SESSION HAVE PHOTO SESSION SELECT + PURCHASE IMAGES SCHEDULE IMAGE REVEAL HAVE CONSULTATION1.2.3.4.5.6.7. THE PROCESS HOW WE WORK WITH YOUTHE PROCESS: HOW WE WORK WITH YOU 06
IMAGE COLLECTIONS CREATIVE SESSION FEE (required for all photo sessions) PROFESSIONAL PHOTO SESSION STYLED STUDIO LOCATION PRE-SESSION CONSULTATION UNLIMITED OUTFIT CHANGES NO TIME LIMIT ON YOUR SESSION 1 IMAGE (DIGITAL FILE) / OR $200 CREDIT TOWARD YOUR COLLECTION $490ASK ME ABOUT PAYMENT PLANSPRICING + COLLECTIONS 07 ADDITIONAL TEAM MEMBER +$200/PERSON | FAST TRACK PRIORITY +$500 | ONSITE SESSION +$200 WEEKEND SESSIONS +$300 | GUARANTEED SOCIAL MEDIA SPOTLIGHT +$200BASIC COLLECTION (Digital Images) 7 IMAGES $1800 PRO COLLECTION (Digital Images) 11 IMAGES $2400BOSS COLLECTIONS IDEAL FOR: Growing Businesses and professionals who need a variety of photos for online & offline marketing 20 IMAGES $2990 30 IMAGES $3990 40 IMAGES $4990 50 IMAGES $5990 60 IMAGES $6990 70 IMAGES $7990 80 IMAGES $8990 90 IMAGES $9990 AND 100+ IMAGESMost Popular
THE SONIA DIFFERENCE EVERY IMAGE HAS A PURPOSEHello!I'M SONIA TAPIAPERSONAL BRANDING PHOTOGRAPHERTHE SONIA DIFFERENCE Fantastic photos are only part of the story. Fantastic photos capture attention. Strategic photos build trust. My goal isn't simply to create images you'll love. It's to create a strategic image library that helps you build credibility, communicate your value and attract the right opportunities. BUSINESS STRATEGY FIRST We begin with your business goals, not your wardrobe. We'll develop a strategy around your brand, your vision, your offers and where your images will be used so we can create photos that support your marketing and growth. We're creating a cohesive visual brand that communicates who you are, what you do and what makes you the obvious choice. EVERY IMAGE HAS A PURPOSE Your images should work hard for your business. Every image is assigned a job. Whether it's building trust, communicating your expertise, showcasing your personality or promoting your services, each image should move your business one step closer to achieving your goals. DISCOVERY CONSULTATION Together, we'll define how you want to be seen and map out your wardrobe, locations, props, messaging, visual style and the types of images that will best support your goals. GUIDED EVERY STEP OF THE WAY I've been in front of the camera myself, so I understand what it feels like to be nervous. You don't have to know how to pose, what to wear or what to do. That's my job, to guide you. From your expressions and posing, to hand placement and body language, I'll guide you through every step so you look and feel confident. My trusted team, including a personal stylist and professional hair and makeup artists, is also available to help you look your best. STORYTELLING IMAGES People do business with people they know, like and trust. We'll create images that tell your story, showcase your expertise and help you show up as approachable, authentic and relatable. MY PROMISE TO YOU I believe great brand photography is about far more than looking professional. It's about helping the right people see your value before you ever say a word. Together, we'll create a visual brand that gets you seen, remembered and booked. "I photograph your face but aim for your heart." - Sonia Tapia 08
CONTACTBRANDING PHOTOGRAPHY BUSINESS HEADSHOTS TEAM & CORPORATE PHOTOGRAPHY CORPORATE EVENT PHOTOGRAPHY BRANDING WORKSHOPS & PRESENTATIONS SERVICES 626-367-8103 INFO@SONIATAPIAPHOTOGRAPHY.COM WWW.SONIATAPIAPHOTOGRAPHY.COM IG: @SONIATAPIABRANDING SAN DIMAS, CA CONTACT THANK YOU This guide is the result of years of experience photographing hundreds of entrepreneurs and professionals, learning what works and helping clients get seen, trusted and booked. I hope it inspires you to see what’s possible, show up boldly and build the brand you deserve. I can't wait to help bring your vision to life! - Sonia Tapia P.S. If you spot a typo, consider it proof that a real human made it :-)