This 42-page guide walks a seller through the whole journey of selling a property without an estate agent. It splits the process into three stages: preparing before the property goes on the market, getting it ready to advertise, and handling the sale once an offer is accepted. It covers timing the sale, costs to budget for, preparing and staging the home, the Four Fs of presentation, photography…
The BTPA Blueprint is a step-by-step guide for homeowners who want to sell their property without using an estate agent. It is written for people preparing to sell and sets out the selling journey in three stages: before the property goes on the market, when it is ready to go on the market, and after it has sold. The introduction frames the first stage as the most work and the last as the least.
The guide opens with a comparison table setting the BTPA approach against estate agents on cost, control, transparency and local-first marketing. It then moves into the preparation stage, starting with whether it is the right time to sell and pointing readers to a free online tool called PropCast, where entering a postcode indicates whether the market is good or poor. A second section on readiness lists estimated costs, including conveyancing, mortgage early repayment charges, energy…
Later sections deal with presenting the property. One covers cleaning, decluttering, de-personalising and kerb appeal, and recommends professional deep cleaning and gardening. Another explains home staging and cites research from Staged Homes that 91% of professionally staged homes sold within a month and sold for up to 20% more. The Four Fs section breaks presentation into functionality, feel, focus and faith, with questions on room purpose, lighting, statement pieces and neutral displays of…
The contents list continues with taking photos and creating a floor plan, energy performance certificates and service reports, property surveys and other documents, valuing the property, instructing a conveyancer, and creating the property listing. The third stage covers advertising locally and giving local buyers first dibs, plus showing potential buyers around the home. The final stage covers accepting an offer, and the document closes with a thank you, a disclaimer and a checklist…