YOUR NEXT STEP Erin Callanan | Ray White
We bring more connections
We don’t just bring local market knowledge; we bring the collective relationships of every Ray White agent across Australasia.
Every data point, every inspection, every inquiry, and every offer.This national scale becomes hyper-local when filtered through exclusive tools like Smart Buyer Match on NurtureCloud.
Using leading technology like Smart Buyer Match, we match the best possible buyers to your property based on their activity, interest and intention.
Leading to better sales results for you.
Challenging times call for creative solutions Born and bred Cantabrian Erin Callanan comes to the fore with her extensive knowledge of Christchurch and with over 25 years of real estate experience, Erin’s keen understanding of the local market and her ability to achieve outstanding results are highly regarded not only by her clients but also by her colleagues. Erin truly enjoys building rapport with people, understanding their real estate needs and wishes, and then creating a marketing plan to suit each individual situation. Her creative approach to marketing is also reflected in her favourite pastime as a singer and an actor in theatre. Passion, commitment, honesty, and attention to detail are all important qualities that she brings to her real estate business. Whether buying or selling, Erin’s personal warmth and zest for life plus her ability to put her clients at ease help make the realty process stress-free and enjoyable. When it comes to helping you make real estate decisions, Erin feels privileged to be chosen as your realty advisor and sales agent. She is a dedicated, proven professional who cares about you and your family when making this important life decision… Erin Callanan Licensee Salesperson M 027 441 4273 E erin.callanan@raywhite.comNext Step Realty Limited Licensed (REAA 2008) ERIN CALLANAN
Very pleasant, helpful and knowledgable. A good sense of humour, with our best interest at heart. John Erin was personable, timely, energetic and knowledgeable. She is highly recommended. Celia Erin is exceptionally personable . She is very competent, reliable, trustworthy and knowledgable . Erin is such a consummate professional it was a joy doing business with Ray White through Erin. Ann Very professional person to deal with. Made the whole process a lot less stressful then what it could have been. Brendan Erin is extremely friendly and easy to get along with. She worked her hardest to obtain the best possible result for me, keeping me fully informed throughout every step of the process. She possesses top rate communication skills, which was clearly portrayed hroughout the process of selling my home. She is 100 % trust worthy, always keeping her clients best interests at heart. Overall she is top rate agent and a delightful person whom I would recommend to anyone. Veronica Excellent communication skills, highly efficient and made the process easy. Georgia Next Step Realty Limited Licensed (REAA 2008) I am extremely grateful to Erin for her kind attention. She arranged a private viewing for me so that my daughter and son in law were able to accompany me, as they were not available at open home set times. Erin also arranged for me to have a builder inspect the property on Monday morning before I submitted the offer. I could not recommend Ray White more highly, based on my experience with Erin. Ann Erin was consistently friendly, approachable and professional throughout the sales and settlement process, ensuring the purchase went smoothly under fairly tight timeframes. Michael You went way past my expectations in selling my house. You are professional, empathetic, divine, fun, true, dedicated and a whole lot more adjectives. Thank you thank you!! Ngaere Erin has provided outstanding service throughout the sale of my late father's property. She has kept us informed along the way, gave us good advice in a changing market, and worked hard to market the property resulting is a successful sale at a price we were very happy with. I'm sure the buyers will have found Erin to be equally helpful and pleasant to deal with too. Lindsay & Barrie WHAT MY CLIENTS HAVE TO SAY . . .
175 Barrington Street, Somerfield47 Pitcairn Crescent, Bryndwr4 Rowcliffe Crescent, Avonside14 Castle Way, Beckenham5/34 Melrose Street, Central City7 Millway Place, Huntsbury25 Gunns Crescent, Cashmere1/125 Fisher Avenue, Beckenham MY RECENT SALES WE BRING RESULTS
We recognise that every property owner is a valued client with individual requirements which must be cared for. We are proud to be part of Ray White, our dynamic and highly successful team combines excellent negotiation skills, meticulous attention to detail, and an unwavering commitment to being market leaders, enabling us to provide services that deliver results beyond mere satisfaction to our valued clients. With 6 offices spread across Christchurch and Canterbury, Next Step Realty have built an exceptional reputation for our integrity, honesty, and utmost professionalism. Our sales professionals possess a wealth of local knowledge and experience, and we employ innovative marketing strategies tailored to each unique property, providing maximum exposure to potential buyers. As part of Ray White's extensive international and national network, we have access to research, marketing, technology, media relations, and an accomplished auction team, further enhancing our ability to provide next-level service that exceeds your expectations. Our focus is on what matters most to you when selling your property. Next Step Realty Limited Local experts, working for you. WHO WE ARE
We bring a competitive advantage We bring the largest buyer database in the country, matching the best possible buyers to your property. We bring cutting edge technology NurtureCloud, an exclusive Ray White system, empowers Ray White agents to achieve maximum efficiency and success. With a Property Portal, real-time reporting and Smart Buyer Match, we find the hottest buyers in the market for your property and help you track your property through the whole journey. We bring the strongest share of media Ray White is the go to for market commentary and data by every media outlet in Australia and New Zealand, dominating the media with 43% share of voice compared to others in the industry. We bring more exposure Your property deserves the spotlight. We don’t just list your property, we put it in front of more eyes than anyone else. Backed by more listings, more website views, and the most searched real estate agency in Australia, we give your property unmatched visibility. We bring transparency From the moment your property is listed, you can see in real time how the campaign is progressing in your very own Property Portal, helping you make well equipped decisions. Tune into updates on buyer feedback, comparable sales and planned events, keeping you in the loop every step of the way. We bring unrivalled results with luxury properties At Ray White, we bring 2.4x more luxury properties over $5 million than any other real estate group across Australia and New Zealand. We bring the whole team We don’t just bring local market knowledge, we bring the collective relationships of every Ray White agent across Australasia and internationally, connecting with 80,000+ buyers every weekend. It’s local expertise, backed by international strength. SEVEN REASONS WHY YOU SHOULD SELL WITH RAY WHITE
OUR POINTS OF DIFFERENCE We are focused on the top dollar, not necessarily a fast sale. We don’t have ‘buyers agents’ who want to be first to sell your property. Locally owned, six offices in our network. You have one point of contact, we control all buyers no one can come to you direct. We work with all other brands from day one Fishing with a bigger net! We ‘vendor bid’ at auctions on your behalf. Ray White is the number one brand in New Zealand. Ray White is a New Zealand wide brand, with over 120 years of trusted history. Approximately 2,200 sales people in 195 offices across New Zealand. We offer personalised marketing campaigns.
NURTURECLOUD We bring cutting-edge technology. We bring more connections. We bring transparency. NurtureCloud empowers Ray White agents to achieve maximum efficiency and success for their clients. This technology is unlike anything else in the market right now. With your very own Property Portal, real-time reporting and features such as Smart Buyer Match, this operating system finds the hottest buyers in the market for your property and lets you track your property in the way you’ve come to expect with modern apps. Using leading technology like Smart Buyer Match and Australia’s largest database of real estate customers, we match the best possible buyers to your property based on their activity, interest and intent, leading to faster sales and better results. Talk to your Ray White agent about the genuine buyers they have for your home in New Zealamd’s biggest and most sophisticated database. From the moment your property is listed, you can see in real time how the campaign is progressing in your very own Property Portal. You’ll get full transparency on your property journey from the moment you list, including marketing progress and open home reporting, to help you make well equipped decisions. Tune into updates on buyer feedback, comparable sales and planned events, keeping you in the loop every step of the way.
HOW SMART BUYER MATCH CAN HELP YOU SELL YOUR PROPERTY NurtureCloud has revolutionised this process with its Smart Buyer Match, using insights from the entire Ray White Group to generate a list of the top 20 buyers most likely to be interested in your property. This means we’re devoting more time to working with buyers and selling your home, instead of spending time looking for the buyer. Gone are the days of vague promises like ‘we have buyers’, we can now show you exactly who the best buyers are, along with their activity on similar properties, so that you can be confident when you list your home that we already know the serious buyers for your property. Ray White agents are uniquely positioned to demonstrate that we have the buyers for your property. We call it “Smart Buyer Match” - a functionality of our tech platform that takes your property, measures it against others in the market, and shows you the buyers that are actively interested in properties similar to yours. As a vendor, this is your distinct advantage when listing with Ray White, as no other agents have access to NurtureCloud. Without NurtureCloud, showing real-time buyer interest in a specific property usually relies on manually matching information from a CRM and buyer databases. The typical “buyer match” in other systems is filled with past buyers, many of whom have already purchased properties and are no longer active. It’s like searching for a needle in a haystack, hoping that a relevant, active buyer pops up in a list that does not accurately reflect current demand. Even if an agent tried to use past campaigns to find suitable buyers, there’s no guarantee the best buyers had engaged with that campaign in the first place. So in many cases, it feels like a guessing game. E N T E R N U R T U R E C L O U D ’ S S M A R T B U Y E R M A T C H SMART BUYER MATCH: PITCH MODE: COMMUNICATING IT:
Private TreatyAuctionThe Private treaty method is recommended for properties: Where time of sale is not an issue. Where the client is most comfortable with a clear price. Where marketing budgets are small.Auction method is recommended when: Where the aim is to achieve a premium price. When it is important to have a set time frame to work with. Where the client is comfortable using market demand to help achieve the price. For any property in any market where the client is committed to sell.Deadline SaleThings to know: There is a fixed date for when the property should sell. This process is very private. Where the seller is comfortable using market demand to help achieve the price. For any property in any market where the seller is committed to sell.METHODS OF SALE
On site auctionsThe traditional auction method, usually conducted outside the property with bidders in attendance along with neighbours and bystanders. These onlookers increase the attendance size and therefore add to the feeling of competition for the registered bidders. The fact bidders are making offers outside their possible future home can make buyers bid emotionally. This type of auction, with the right auctioneer, can add a touch of theatre to the auction process.In-room AuctionsThis type of auction will usually be held in an office, auction house, hotel or other large space and will normally have several properties going under the hammer over a short period of time. This type of event allows us to control factors that we otherwise couldn't such as weather, noisy neighbours, traffic, etc. It gives the bidders an increased feeling of competition as there will be many registered bidders spread over the properties, thereby giving perceived extra competition.Online auctionsBorn out of necessity, this method offers an online solution allowing bidders to purchase from the comfort of their own home. It also allows buyers from interstate/overseas to bid. Since the full time introduction of online auctions throughout the COVID-19 restrictions, bidder numbers have increased dramatically. Online auctions can be offered either as a stand alone product or to complement the on-site and in-room auctions allowing bidders the option to attend the home or venue or bid from a laptop or other device. There are several options for online auctions such as Bid Tracker, Gavl and Auction Now.THE POWER OF AUCTIONS
SELLING AT AUCTION Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximise your sale price and minimise the number of days your property is on the market. Your property is put up for sale on a specified date and this is preceded by a high impact marketing campaign and selected ‘open days' all of which indicate your commitment to selling. Auctions are a well-established and proven practice for selling real estate. Potential buyers are in one place at one time with a strong desire to purchase on the day. Competitive bidding means there is no price barrier. A definite unconditional sale is made under the hammer, assuming the reserve price is reached. A set date of sale encourages potential buyers to act quickly. The auctioneer is a professional negotiator, that undergoes extensive training, backed by a brand with over 115 years of experience. You have the right to set the reserve price, below which the auctioneer is not permitted to sell, this gives you greater control. By running an extensive marketing campaign, you have more opportunity to achieve the best possible sale price in the market. ABSENCE OF PRICE REDUCES THE RISK OF IT BEING REJECTED ON PRICE OUR AUCTIONEER - FIONA KIWII have called thousands of auctions both in the North and South Islands and thrive on the results that specialist marketing campaigns bring. Of course, in delivering positive outcomes to each and every property owner is the satisfying aspect that I love about the job. I currently work with some of the highest performing agents in New Zealand who share a common focus to exceed expectations on all accounts. I bring a wealth of knowledge and expertise from some 26+ years of real estate marketing and auction experience. I pride myself on smart presentation, strength, great communication and negotiation skills as well as a drive to grow the auction business with many win/win outcomes resulting. The Latin meaning of the word auction (augeÕ) is to increase and that most definitely aligns well across all levels of marketing the property, buyer participation and providing a certainty of a sale.
Every property has a story and every seller different needs - we'd like to know what's important to you so we can achieve the best result. Q. What are you looking for in an agent? Q. If speed is important for your sale, are there any factors we need to know about? Q. What do you think your property is worth or what would you like to achieve with the sale of your property? Q. On the scale below, please indicate what is most important to you?Higher PriceFaster Sale WHAT IS MOST IMPORTANT TO YOU
At Ray White Cashmere, we're committed to delivering an excellent customer experience - it's our number one priority. Our customer experience program enables us to critically evaluate our commitment, ensuring that we keep the customer at the center of everything we do. Five days after your property goes unconditional, you'll receive an email from Dan White asking about your Ray White experience. Your feedback is essential to helping us better understand your expectations so we can continually improve the experience for our clients. If you've had a fantastic experience, we'd love for you to leave a testimonial. There is an option within the survey to write a testimonial, or you can simply use your comments as your testimonial by ticking the 'copy comments' box. CLIENTS ARE AT THE HEART OF EVERY DECISION WE MAKE
Why talking to an expert counts. YOUR NEXT MOVE If you don’t have the time or the expertise to get a handle on all the different home loans on offer, it pays to talk to someone who does.Over the past 26 years we’ve built relationships with more than 60 of the country’s most respected lenders. We talk to each one, daily, to nd out their latest rates and special offers. And because we apply for hundreds of loans every week on behalf of our customers, we know who is approving quickly and the information they’re looking for. It means you don’t just get to choose from a huge range of rates and products. You also get a head start on other buyers in the market. Over 60 lenders you know and trust, in one place.Our relationships with all of the brands you see here gives you confidence that we can find the right lender for your unique situation. Contact your local Loan Market broker. Hannah Parlane - Mortgage M; 027 233 9989 hannah.parlane@loanmarket.co.nz
We bring the whole team Erin Callanan 027 441 4273 erin.callanan@raywhite.com Ray White Cashmere 7 Colombo Street, Cashmere, Christchurch NEXT STEP REALTY LIMITED LICENSED (REAA 2008) ADDINGTON | BARRINGTON | BURNSIDE | CASHMERE | INNES RD | OXFORD