Draft SLA Proposal (2)

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SLA - SINA LOGISTICS ACADEMY Shaping the FutureBy SINA Logistics Academy (SLA)

Giới thiệu SINA AirborneMục lục | Contents02SINA LOGISTICS ACADEMY (SLA) 01TRANG BÌA | THE COVERThiết kế bởi đội ngũ sáng tạo SLA | Designed by the SLA Creative TeamAbout SINA AirborneGiới thiệu SINA Logistics Academy (SLA)04About SINA Logistics Academy (SLA)Tầm nhìn, Sứ mệnh và Giá trị cốt lõi05Vision, Mission & Core ValuesTại sao lựa chọn SLA?06Why Choose SLA?Triết lý và Phương pháp đào tạo08Our Learning PhilosophyHệ thống chương trình đào tạo10Our Training PortfolioCác chương trình đào tạo nổi bật14Featured Training ProgrammesTrải nghiệm học tập tại SLA17The SLA Learning ExperienceĐội ngũ giảng viên và chuyên gia20Faculty & Industry ExpertsĐánh giá và Chứng nhận1Assessment & CertificationĐồng hành phát triển nghề nghiệp1Career DevelopmentGiải pháp đào tạo doanh nghiệp22Career DevelopmentCơ hội hợp tác cùng SLA23Partnership OpportunitiesThông tin tuyển sinh25Admission InformationLiên hệ với SLA26Contact & Connect

GIỚI THIỆU | ABOUT SINA AIRBORNE Khởi nguồn từ TP. Hồ Chí Minh – cửa ngõ giao thương năng động của Việt Nam, Công ty Cổ phần Không vận Quốc tế Sài Gòn – SINA Airborne được định vị là doanh nghiệp chuyên sâu trong lĩnh vực vận tải hàng hóa hàng không quốc tế và logistics tích hợp. Với vai trò đại lý bán cước hàng hóa cho các hãng hàng không uy tín, SINA kiến tạo những kết nối xuyên biên giới, đưa hàng hóa của doanh nghiệp Việt Nam tiếp cận hàng trăm điểm đến trên toàn cầu. Mỗi giải pháp mang dấu ấn SINA đều được xây dựng trên năng lực vận hành, tính minh bạch và cam kết phục vụ nhất quán. Là công ty chủ quản của SLA – SINA Logistics Academy, SINA Airborne chuyển hóa kinh nghiệm thực tiễn, hệ sinh thái đối tác và chuẩn mực nghề nghiệp thành giá trị đào tạo – nơi tri thức được kiểm chứng bằng thực tế và thế hệ nhân lực logistics tương lai được chuẩn bị để tự tin bước vào môi trường toàn cầu. SINA LOGISTICS ACADEMY (SLA) 02 Originating in Ho Chi Minh City Vietnam’s dynamic gateway to global trade Saigon International Air Freight Joint Stock Company (SINA Airborne) is positioned as a specialist in international air cargo transportation and integrated logistics solutions. As a cargo sales agent for reputable airlines, SINA builds connections across borders, enabling Vietnamese businesses to reach hundreds of destinations worldwide. Every SINA solution is underpinned by operational expertise, transparency, and an unwavering commitment to service excellence. As the parent company of SLA – SINA Logistics Academy, SINA Airborne transforms real-world experience, an extensive partner ecosystem, and professional standards into meaningful educational value—creating an environment where knowledge is validated through practice and the next generation of logistics professionals is prepared to thrive with confidence on the global stage.TOGETHER “Hướng tới con người - Phục vụ khách hàng”, đồng thời thúc đẩy các hoạt động trách nhiệm xã hội.WE RISE “People First – Customer Focused,” while actively advancing social responsibility initiatives

Our Services Tertiary Organizational buyers and B2B procurement influencers Persona development for each segment to guide creative and media strategys Behavioral and psychographic data layered with demographic targeting Secondary Aspirational adults 22–30, digitally native, visually responsive Primary Professionals 28–45, value-driven, multi-channel media consumers SINA LOGISTICS ACADEMY (SLA) 03

GIỚI THIỆU | ABOUT SINA LOGISTICS ACADEMY SINA LOGISTICS ACADEMY (SLA) 04 SLA – SINA Logistics Academy là khối đào tạo và phát triển nguồn nhân lực logistics trực thuộc SINA Airborne, được định hướng theo mô hình đào tạo ứng dụng, lấy năng lực nghề nghiệp và trải nghiệm người học làm trọng tâm. Kế thừa nền tảng chuyên môn, kinh nghiệm vận hành và hệ sinh thái doanh nghiệp của SINA Airborne, SLA cung cấp các chương trình đào tạo gắn liền với thực tiễn, kết hợp kiến thức chuyên ngành, tình huống doanh nghiệp và chuẩn mực nghề nghiệp quốc tế. Với định hướng “Shaping the Future”, SLA hướng tới kiến tạo thế hệ nhân sự logistics bản lĩnh, chuyên nghiệp và sẵn sàng hội nhập chuỗi cung ứng toàn cầu. SLA – SINA Logistics Academy is the logistics education and talent development division of SINA Airborne. Built on an applied learning model, SLA places professional competence and the learner experience at the heart of its approach. Drawing on SINA Airborne’s industry expertise, operational experience, and corporate ecosystem, SLA delivers practice-oriented programmes that integrate specialist knowledge, real-world business cases, and internationally aligned professional standards. Guided by the vision “Shaping the Future,” SLA is committed to developing a new generation of confident, capable, and professional logistics talent, fully equipped to thrive across global supply chains.SHAPING THE FUTUREDiscoveryStrategyCreative Brand audit, competitor research, audience interviews Brand audit, competitor research, audience interviews Brand audit, competitor research, audience interviews

SINA LOGISTICS ACADEMY (SLA) 04 TẦM NHÌN, SỨ MỆNH GIÁ TRỊ CỐT LÕI Tầm nhìn | Vision Trở thành cơ sở đào tạo logistics ứng dụng hàng đầu tại Việt Nam, được ghi nhận về chất lượng đào tạo và trải nghiệm học tập, góp phần định hình thế hệ nhân lực mang tầm vóc quốc tế. To become Vietnam’s leading academy for applied logistics education, recognised for training excellence and an exceptional learning experience, shaping a new generation of globally capable professionals. Sứ mệnh | Mission Kết nối tri thức với thực tiễn doanh nghiệp, kiến tạo trải nghiệm học tập chuẩn mực và phát triển thế hệ nhân lực logistics vững chuyên môn, giàu bản lĩnh, sẵn sàng hội nhập toàn cầu. To bridge knowledge and industry practice, deliver an exceptional learning experience, and develop logistics professionals with the expertise, confidence, and global outlook to thrive internationally. Giá trị cốt lõi | Core Values SLA lấy Chính trực, Chuẩn mực, Thực tiễn, Đổi mới, Đồng hành làm nền tảng phát triển. Chúng tôi minh bạch trong cam kết, tận tâm với chất lượng đào tạo và trải nghiệm người học, kết nối tri thức với năng lực nghề nghiệp, không ngừng cải tiến và tôn trọng giá trị mỗi cá nhân để cùng phát triển. SLA is built on five core values: Integrity, Excellence, Practical Relevance, Innovation, and Partnership. We uphold transparency in our commitments, dedicate ourselves to educational quality and the learner experience, translate knowledge into professional competence, continuously improve, and value every individual as we grow together.

Project Proposal 2030Tại sao lựa chọn SLA Discovery Strategy Creative Launch Reporting Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Brand audit, competitor research, audience interviews Objective setting, channel mapping, message architecture Concept development, content production, design execution Campaign deployment, A/B testing, performance tuning KPI review, insights summary, forward recommendations

Project Proposal 2030 Problem Statement 1 2 3 Inconsistent brand messaging across digital and offline touchpoints Low audience awareness within primary target demographic Insufficient data infrastructure for performance tracking and attribution Through our initial discovery conversations and preliminary research, we have developed a clear picture of the core challenges your brand is currently navigating in the marketplace. This proposal is designed to directly address each of these pain points with a campaign strategy that is structured, measurable, and built for sustainable growth. 4 Declining engagement rates across existing marketing channels 5 Misalignment between current brand perception and desired market positioning

Project Proposal 2030 Solution 1 2 3 Unified brand narrative and messaging framework across all channels Integrated paid, owned, and earned media strategy Conversion-focused content tailored for each stage of the customer journey 4 Real-time analytics dashboard for continuous performance visibility 5 Quarterly strategy reviews to adapt to market shifts and results data Our proposed solution is an integrated, multi-channel marketing campaign built around a single, powerful brand idea that will unify all messaging and creative across every touchpoint. The campaign will be anchored by a compelling narrative that speaks directly to your audience's values, aspirations, and decision-making motivations — creating not just awareness, but genuine affinity. The strategy is designed to deliver measurable short-term wins while building the brand equity and audience trust that fuel long-term commercial growth.

Project Proposal 2030 Creative Direction Campaign concept Color palette The creative direction for this campaign is rooted in a visual and verbal identity that feels both distinctive and deeply aligned with your brand's values and the expectations of your target audience. Forward with Purpose — confident, clean, and human- centered Deep navy, warm off-white, and a single bold accent color #f2f0ef#0339c8

Project Proposal 2030 Typography Photography style AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVvWw XxYyZz AaBbCcDdEeFfGgHhIiJjKkLlM mNnOoPpQqRrSsTtUuVvWwX xYyZz Modern sans-serif primary paired with editorial serif for contrast Authentic, real-world, people- focused with natural lighting Hanover Type (Primary) Salford Type (Secondary)

Project Proposal 2030 Target Audience Tertiary Organizational buyers and B2B procurement influencers Persona development for each segment to guide creative and media strategys Behavioral and psychographic data layered with demographic targeting Secondary Aspirational adults 22–30, digitally native, visually responsive Primary Professionals 28–45, value-driven, multi-channel media consumers

Project Proposal 2030 Channel Plan Our channel plan has been architected to create a seamless brand presence across the platforms and environments where your audience is most active and most receptive to your message. All channels will be tracked under a unified attribution model to ensure we have a clear view of which touchpoints are driving the most valuable actions. Segmented nurture sequences and promotional sends Poster and billboard placements in priority geographic markets Selected industry and trade publication placements Keyword-targeted campaigns for high- intent audience capture Reach extension and retargeting for warm audiences Awareness and engagement campaigns across relevant online platforms Email marketing Out-of- home Print media Paid search Programmatic display Paid social

Project Proposal 2030 Project Timeline Kickoff, discovery, and strategy finalization Asset finalization, media booking, and pre-launch QA Creative concept development, production, and client review Official campaign launch across all channels Weeks 1–2 Weeks 7–8 Weeks 3–6 Week 9 Active campaign period with ongoing optimization Mid-campaign strategic review and performance adjustment Weeks 9–20 Weeks 15 Campaign wrap and final performance report delivery Weeks 21-22

Project Proposal Project Proposal Campaign Strategy & Brand Messaging Document Creative Concept Development & Visual Direction Deck 1 1 $3,500 $4,200 $3,500 $4,200 TotalPriceQty 2030 Pricing Plan Static Digital Ad Creatives (Multi-Size Sets) 12 $350 $4,200 Short-Form Video Production (15 & 30 sec) 4 $1,800 $7,200 Long-Form Content (Articles, Blog Posts, Email Copy) 8 $600 $4,800 Media Planning, Buying & Campaign Management (12 weeks) 1 $6,000 $6,000 Analytics Setup, Dashboard Configuration & Tracking 1 $1,500 $1,500 Monthly Performance Reports 3 $750 $2,250 End-of-Campaign Report & Recommendations 1 $2,000 $2,000 roject Management & Account Direction (22 weeks) TOTAL INVESTMENT (excluding media spend) 1 $5,500 $5,500 $41,150

Project Proposal 2030 Team Members Account Director Media Planner Creative Director Content & Copywriting Brand Strategist Performance Analyst Daniel Gallego Jonathan Patterson Korina Villanueva Marceline Anderson Bartholomew Henderson Sebastian Bennett

Project Proposal 2030 Case Study 68% Challenge Strategy 31% 42% 3 Increase in branded search volume over 12 weeks Brand repositioning and lead generation in a competitive creative services market Integrated 'Make Your Mark' campaign across digital, print, and email Improvement in lead-to- proposal conversion rate Increase in qualified inbound enquiries Earned media placements in industry trade publications To illustrate the quality and impact of our work, we are pleased to share a summary of a campaign we delivered for Hanover Studio, a creative services brand seeking to reposition itself in a crowded market and grow its client base among mid-size businesses in the design and technology sector. The brief called for a full brand repositioning, supported by a three-month integrated campaign designed to drive awareness, generate qualified inbound leads, and increase conversion rates from their existing web traffic. Rimberio Agency developed the 'Make Your Mark' campaign concept

Project Proposal 2030 Expected Results +35 % 200+ +50 % 2.5%+Increase in aided brand recall among primary audience segmentQualified inbound enquiries over the 12- week active campaign periodIncrease in monthly organic and paid sessions by campaign month twoAverage across all digital ad placements Conversion rate improvement Lead generation Website traffic Paid media click-through rate 30% + +25 %average across all campaign email sequencesIncrease in lead-to-enquiry conversion from web trafficEmail open rate Conversion rate improvement 4:1Return on total investment within 6 months of campaign completion Overall campaign ROI

Project Proposal 2030 Terms & Conditions This proposal is issued by Rimberio Agency and is valid for a period of thirty (30) calendar days from the date of issue. Acceptance of this proposal and commencement of work is subject to the signing of a formal project agreement and receipt of the agreed deposit as outlined in the pricing section of this document. All intellectual property produced by Rimberio Agency in connection with this engagement remains the property of Bold Marketing until full payment has been received, at which point ownership of approved final deliverables transfers to the client. Proposal validity: 30 days from date of issue Payment terms: 50% deposit on signing, 50% at campaign midpoint IP ownership transfers to client upon receipt of final payment in full Revision inclusions and overage billing detailed in formal project agreement Governing law: Jurisdiction of Bold Marketing's registered business address Confidentiality obligations binding on both parties for the duration of the engagement and beyond

Project Proposal 2030 Next Step We are genuinely excited about the possibility of partnering with you on this campaign and bringing the strategy outlined in this proposal to life. The next step is a proposal review call, during which our team will walk you through the key sections of this document, answer any questions you may have, and discuss any refinements to the scope or approach before we move to agreement. Schedule a 60-minute proposal review call with the Bold Marketing team Project agreement and onboarding documentation issued within 48 hours of acceptance Campaign kickoff available within 5 business days of signed agreement and deposit receipt Proposed next step:

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