View AU TEAM BRANDING 4 SEPT DC flipbook.
Film BRANDING OPPORTUNITY Armadillo United Diriyah CLUB
Gameplan Invest in the film and Diriyah Club becomes a cornerstone of the story. A 15-minute, hard-fought battle between Armadillo United and Diriyah Club in the Youth World Cup final match. Branding Value has a long tail, with a multi-year viewing window and five planned sequels. With a star-studded cast, our movie offers substantial investment upside plus vast international branding exposure for Diriyah Club.
Gameplan Invest in the film and Diriyah Club becomes a cornerstone of the story. A 15-minute, hard-fought battle between Armadillo United and Diriyah Club in the Youth World Cup final match. Branding Value has a long tail, with a multi-year viewing window and five planned sequels. With a star-studded cast, our movie offers substantial investment upside plus vast international branding exposure for Diriyah Club. Why Diriyah Club? •Puts the “World” in World Cup of Youth Soccer •Common Aims: ambitious long-term growth •Shared Values: Innovation and Humble Excellence •Documentary Opportunity: The rise of Diriyah Club
The World at their feet
Winning Formula Brand Value Global Reach Diriyah Club presented to a global audience of children in an emotionally heightened, positively framed, climactic soccer match. 120M trailer views 1.5B Social Media Impressions 4B Film Marketing Impressions 330M Partner Marketing Impressions 16.7M In Theater Film Viewers
● The Wrexham Effect Fifth Tier, $2.5M Sale FX/Disney Show: 3M Viewers Per Episode 57 episodes Viewers Under 18: <10% Today Globally-recognized brand Revenue: 5.6X Sponsorship: 16.5X, Merch: 4X Club Value: $475M 2022
Fan formation window Football team allegiance is formed between ages 6–14, usually for life Armadillo United reaches Asia, Africa, The Americas – where fandom is chosen, not inherited
Branding Value: Moderate Case Scenario WWBO* Impressions Brand Value Break-even $25M 3.9 Billion $15M Moderate $200M 6 Billion $29M Strong $400M 10.2 Billion $51M Blockbuster $800M 18.6 Billion $99M *Worldwide Box Office: Total gross revenue from global theatrical ticket sales
Movie Branding Components: Moderate Case Branding Component Gross Impressions Branding Value Trailer Views 120M $1.2M Film Marketing Campaign 4B $20M Celebrity Social Media 1.5B $3.8M Partner Marketing 330M $1.0 In-Theater Views 83M $2.5M TOTAL 6 Billion $29M
1. TRAILER VIEWS 120M worldwide views 1 cent per impression =$1.2M Branding Value
2. Film Marketing Campaign $200M WWBO = $40M marketing spend 40M X 100 Impressions = 4 Billion Impressions Includes: TV, online marketing, print, outdoor, radio CPM blended = $5 per 1000 (conservative) ½ cent per impression = $20M Branding Value
3. Celebrity Social Media Star Followers* Marcelo 95M Luis Diaz 10M Endrick 25M Antonio Banderas 5M Danny Trejo 4M TOTAL 150M * Cumulative following across Instagram, Tiktok, and X Stars provide access to 150M+ social media followers Club brand exposure beyond typically accessible markets 10 posts per cast member= 1.5B total impressions @0.25 cents $3.75M Branding Value Luis Diaz Antonio Banderas Marcelo 12
4. Brand Partners MLS is providing Academy Players, including the star of the film. Adidas is supplying equipment and footwear. Both organizations can execute large-scale activation Gross Impressions 130M 200M Containing Client IP 55% 45% Client-Visible Impressions 71.5M 90M Exposure-Quality Factor 70% 65% Adjusted Impressions 50M 58.5M Equivalent CPM $9 $10 Value to Client $450,000 $585,000
5. Branding Value: In-Theater Views $200M World Box Office @$12 per ticket = 16.7M Viewers 3 cents per impression = $2.5M Branding Value Emotionally-driven long-form Brand Engagement
Brand Value + Investor Return Scenario WWBO Brand Value Investor Return Break-Even $25M $18M 1.0x Moderate $200M $29M 4.2x Strong $400M $49M 6.8x Blockbuster $800M $90M 8.6x
Branding Value: Long Tail 5-year primary viewing window Average viewing for family film: 2.2 times Perpetual library title First right to participate in up to 5 sequels Each sequel has its own long tail as a stand alone title First Film Franchise
THE MOVIE LIve Action FEATURE + FIVE SEQUELS Mighty Ducks Meets Alice in Wonderland STAR-STUDDED CAST & CAMEOS ELITE ATHLETES PLAYING “THE BEAUTIFUL GAME”
Play with joy! OUr Mission:
THE STORY Twelve-year-old Dante Delgado is a gifted and passionate soccer player whose father would rather he play baseball. At the start of the film, Dante descends into a magical soccer wonderland, where he leads his team on an improbable run to a world title. Along the way, Dante’s gift is recognized and developed by Coach Yepez, a former soccer star, who puts the “play” back into “playing soccer” and by Diego, a nutty ice cream vendor who imparts surprisingly good advice. one part Mighty Ducks, one part Alice in Wonderland – think of it as “Dante in Soccerland.”
Match Highlights
Coach’s CornerCoach’s Corner IN A WORD, THE FILM IS ABOUT JOY. THE JOY OF BEING A CHILD , THE JOY OF PLAYING THIS BEAUTIFUL GAME , AND THE JOY THAT WE AS FILMMAKERS HAVE IN DELIVERING ALL THIS TO THE WORLD. AS THE SON OF A LONDON-BORN FATHER, I GREW UP LOVING THE GAME. AS THE FATHER OF OF THREE COLLEGE PLAYERS, I SAW HOW THE GAME SHAPES YOUNG PEOPLE AS INDIVIDUALS AND TEAMMATES. ALAN JACOBS WRITER/DIRECTORAMERICAN GUN DOWN FOR LIFE WHEN I STARTED THE FILM, ONE OF THE FIRST DECISIONS I MADE WAS THAT THE SOCCER WOULD BE TERRIFIC. THAT'S WHY WE'RE HERE . WHEN THE END CREDITS ROLL, I FULLY EXPECT THE AUDIENCE TO WATCH TO FIND OUT: "WHO WERE THOSE GUYS?"
Starting Team Ruben Blades As “COACH YEPEZ” Danay Garcia As “DEEDEE DELGADO” Danny Trejo As “COACH KOKO” Pam Grier As “DAISY” With Antonio Banderas as “Diego”
Role Players Luis Diaz Endrick Gabriel Martinelli Cafu Stephen Eustaquio Marcelo 12
Assist leaders Our Key strategic partners and advisors continue to add value MLS & Houston Dynamo: Academy players and coaches Adidas: Equipment and marketing activation As One Sports: Soccer stars and Major Clubs introductions Roc Nation: Soccer stars WME: Strategy and distribution introductions
With MLS Academy players and groundbreaking camera techniques, we’ll capture the world’s most popular sport like never before. Inside the beautiful Game
Front Office BRENT MORRIS PRODUCER MONSTER THE REALLY LOUD HOUSE ELIZABETH AVELLAN PRODUCER SPY KIDS SIN CITY PAUL MERRYMAN PRODUCER THE OUTPOST AMERICAN BABY LORIN LATARRO CHOREOGRAPHER WAITRESS ONCE UPON A MATTRESS JASON SINGLETON PRODUCTION DESIGNER Y2K SANCTUARY MIKE GOLUB EXECUTIVE PRODUCER TWO-TIME MLS EXECUTIVE OF THE YEAR EDUARDO ARAM COMPOSER EL CHAPO LOW COUNTRY GAVIN WILKINSON TECHNICAL EXPERT GM OF MLS CUP WINNER 30 YEARS PRO SOCCER WHIT HIGGINS EXECUTIVE PRODUCER FORMER HEAD OF GLOBAL ENTERPRISES SESAME STREET WORKSHOP ROB ASPERHEIM CO-PRODUCER TOURNAMENT OPERATIONS FIFA WORLD CUP ‘18 & ‘22
The Rainmakers
Shoulders of Giants Produced by Elizabeth Avellan Produced by Elizabeth Avellan Starring Antonio Banderas Starring Antonio Banderas Sponsor-Friendly Sports Franchise Five of the Top ten grossing films in 2025 were PG
Script by Georgia Cloepfil Author and Former Pro Player Six film Franchise Boys & Girls at ages 12, 14, 16 First Sequel: Armadillo blues (in development) Second sequel: Armadillo united (Boys 14)