Created in Canva
My Self Essay in 2000 Words Deasy Rostianti Effendy 001 001 Makassar - 2026 An Essay on Growth, Purpose & Contribution
WHO AM I? Starting this essay with this self-introduction make me contemplate a lot. I think the question of “Who am I?” has lots of different answers. Every one of us plays various roles, lots of functions, different facades. For now… let me introduce myself as Deasy Rostianti effendy. Some people call me Deasy, some call me Eci… I am an employee of a big well-known group of companies called “KALLA”. I have been working here for more than 14 years now. I started small, as a mere leasing staff. I entered KALLA not in my prime productive working age, as some people said. I entered KALLA when I was 27 years old while others probably at 23 - 24? Page 01 2026 So, I hurried myself to prepare a proper Job letter, CV, and all the related documents, dressed well, and at that same day delivered the Job Application to Wisma Kalla. If you ask me “Who am I” that time, I would answer “I am an unconfident woman who wants to make her dream come true”. Alhamdulillah, my file got through, and the next obstacle was the elimination of a 1000 and more job applicants. I remembered the 4th floor was full of people competing for around 9-10 slots of 4 positions. My mind was filled with self-doubt questions.. “Will I be one of the chosen people”.. “Will this career door be open for me?”. The funny thing, I remembered I was in a Pete-pete passing Ratulangi street, looking at this recently-built new grand Tower called “Wisma Kalla”, while whispering to my own heart “Bismillah, one day, I will work here”. And then, a few months later, when my mom dried salted fish, she told me to brought it outside to get more sun heat, that was when I saw a small vacancy ad at the news paper she used as the base cover saying vacancy for some positions (more like 4 positions I think) in Wisma Kalla and the registration would be closed a day from the time I read it.
WhatWhatWhatHave I achieved?Have I achieved?Have I achieved?This part will be the chapter where we’ll talk about my professional growth. As the essay requirement said, this part will be the part where we talk about improvement and contributions made for the company. But first let me explain why I started this essay with the previous story, that’s because for me, personally, it was my 1st self-achievement to contribute more.Artinya: Dan Tuhanmu berfirman, "Berdoalah kepada-Ku, niscaya akan Aku perkenankan bagimu. Sesungguhnya orang-orang yang menyombongkan diri dari beribadah (berdoa) kepada-Ku akan masuk neraka Jahanam dalam keadaan hina dina"But, Bismillah, Allah is The Most Kind, and what written in Surah Ghafir (Al-Mu’Min) ayat 60 is trueﻦَﻳِﺬﱠﻟا ﱠ نِإ ۚ ْ ﻢُﻜَﻟ ْ ﺐِﺠَﺘْﺳَأ ﻲِﻧﻮُﻋْدا ُ ﻢُﻜﱡﺑَر َ لﺎَﻗَوَ ﻦﻳِﺮِﺧاَد َ ﻢﱠﻨَﻬَﺟ َ نﻮُﻠُﺧْﺪَﻴَﺳ ﻲِﺗَدﺎَﺒِﻋ ْ ﻦَﻋ َ نوُﺮِﺒْﻜَﺘْﺴَﻳ Page 02
CONTRIBUTIONS.Page 03 2026Now let’s start with work contributions. For 14 years of working life, most of my working time was spent in Wisma Kalla. I started in 2012 and promoted to another unit which is Nipah in the early 2020 to 2021. So, basically Wisma Kalla is the place where most of my professional growth and work contribution initiated and implemented. For me, working Contributions and working lesson always go side by side. What I’ve learnt from my line of work is what I transferred into ideas, broke it into detail plan, and executed it together with the teams and under my manager’s advice and direction. They are quite diverse from things technical and operational, events, to customer satisfaction focus. I’ve learned a lot from my manager and all of the team. The engineering team, my co workers from fitting out, General affairs, operations and all crew are helping me in enhancing my knowledge and skill about building management. If I list it into several major contributions, they are Tenant Overtime Charge analysis and establishment, emergency & facility signage, Calculation and analysis for Wisma Kalla’s Service Charge increase, Wisma Kalla Tenant Satisfaction Survey Implementation, Wisma Kalla Tenant Daily Checklist Implementation, Wisma Kalla fire & evacuation drill & P2K3 re-activation, Wisma Kalla Social activities such as : Mass Circumcision, regular blood donation (tenant collaboration), Paperless administration (Kaizen), and Wisma Kalla Annual budget analysis and cost control. All of these contributions would not be happened without the team’s cooperation and consistent effort.WORK
The Covid EraThe Dark periods” Makassar 2026 At the end of 2019 and the early beginning of 2020, or what people called it “The Dark periods” or we may also refer it as “The Covid Era”, I was transferred to Nipah and promoted as The Operational Manager. It was a different kind of challenge due to the property uniqueness, Nipah has its own challenges and obstacles. It was a different kind of playground for me, more massive, more people. On the other hand, I was less knowledgeable about shopping mall, less experienced in working with bigger teams, and less in everything about the new higher position. It was a learning and practicing in a super fast-track pace for me while facing a new trend of Covid trend. During this length of time, the main challenge is adapting the era of offline to online transition while maintaining the cost control to its maximum effort. Alhamdulillah, Covid and post-covid Cost Control & budget optimization can be reached in range of 50% - 80% realization. In ESG sector, AC water-harvesting is one of the efforts of minimizing the PDAM water consumption while using the alternate water resource for landscaping and other subsidiary building activities.2019 - 2020 Page 04
2026 www.DeasyEssay.comFor me, myself, Nipah Park has its own place in my heart and my brain. This is the place where I learn the real struggle of operating a shopping mall, arranging & balancing the budget, prioritizing facility maintenance, paying more attention on customer services, delegating, negotiating. I made mistakes, I studied till night, there were ups and downs, but every piece of them are worth it, worth every tear and smile that made me who I am now. During post pandemic era, we also focus on the completion of some of the most crucial and bigger facility capital expenses, such as PLN – Generator synchronization & automation and also 3 chillers maintenance & activation (additional 1 chiller for back up). In the field of services, we start to set the service standard for Nipah Park, the frontliners are obliged to consistently delivering attentive services start with standard greeting “Salam Nipah, salamakki”. After the pandemic era, a new challenge is to bring the visitors back to Nipah Park. Here, we as the management are in full support of the Marketing Department activities to bring the visitor traffic to its normal state. Alhamdulillah, Nipah Park is one of the first malls in Indonesia with the fastest visitor traffic recovery NoteNewChallenge Page 05
SQATenant RelationPage 06
I was trusted with new responsibility to manage the Tenant Relation & Service Quality Assurance Department in Kalla Property. It is quite different from being an Operational or a Unit Center Manager. In a wider perspective, the department is in charge to support all unit properties including Nipah Park, Wisma Kalla, and Mal Ratu Indah in maintaining good relationship, providing an excellent tenant services, and handling the Tenant Relation activity and administration for all the tenants in each unit. Not only that, this department is also responsible in composing and ensuring the implementation of Service Standard in all property units.EARLY OF 2023,All of the basic data reports and all related TRSQA department are collected and arranged in one pool using the Microsoft Team, so it is accessible internally and confidentially by TRSQA Department. As a support activity, Tenant Forum is held quarterly to maintain a good relationship with all the tenant’s local PICs. In this Tenant Forum, we also encourage all the tenants to actively promote using our available free promotion medias, advise the safety and green programs, and give appreciation to tenant with the best payment diligence and outlet/kitchen. Since this department has only few members, so it was also one of my main targets to provide the team a chance to growth by giving special assignment challenge, ideas & knowledge sharing, and setting a proper standard for tenant and mall services by benchmarking activity.It is a new and exciting challenge for me because I get the chance to learn and work about a new and larger scope of tenancy & services world. What’s event better, this department support the internal and external relations, which are the tenants, Unit Management, Finance Department, and all the frontliners. So, one of the previous works, I’ve contributed in this department is re-designing and implementing Tenant Performance Report in order to provide a good performance analysis data. We summarize the Red, Yellow, and Green Tenants based on its payment ability, finance outstandings, media promo activity, and its revenue. By analyzing and making the tenant reports, we can easily identify if the tenant is financially and operationally healthy and give the right treatment and phased-in policy. In the end, we can give inputs to Leasing about changing or maintaining a specific tenant. We can also help the Finance department to initiate contact by informing and reminding the tenant payment obligation earlier so the company revenue stream is in normal state. Personally, I felt proud and grateful to be given a responsibility of managing a new department that solely focus on one of the main business cores and products of Kalla Land & Property which is Services. And even though, this department is consisted with only 2 people in it, we manage to establish Service Standards in all unit, work alongside with each unit to implement it well, and ensure the implementation by routine audits, and follow up coordination. As a result, Alhamdulillah, as a work in progress, the Net promotor Score Index is gradually increase passing the YTD target. For me, personally, the greatest improvement and contribution is to be able to make all sides, all frontliners, and people understand the significance of providing IKHLAS services, actively care and pay attention more on facility and service improvement. Page 07
T H E B E S T E M P L O Y E E ?WHY I DESERVED TO BETo answer this question, every one of the employees are best in their own way. But I will gratefully say that in my 14 years of working life in KALLA, I have given and still giving my best effort in every responsibility that KALLA assigned me for. DEASYMAKASSAR Page 08 I never consider working as usual is my bare minimum standard of working. Achieving work targets and improve the work in a more efficient and meaningful way is my working mindset and I make it into a template for every assignment and responsibilities that KALLA has given me. This template is implemented through all the contributions mentioned above. I’ve made mistakes but it never stops me in giving my best effort to learn and work. In conclusion, for me, all work contributions are the benefit of the space that KALLA has given me so far to create, modify, and innovate. Thank you KALLA and especially PT. Kalla Inti Karsa for giving that space to actively create working ideas. The contributions and Improvements are none other than all team’s consistent effort. How lucky I am to work with them. I’m deeply honored and grateful to be part of KALLA.
No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team."– REID HOFFMAN (LINKEDIN CO-FOUNDER) Page 09