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It is our experience that a property has to be sold twice...once to buyers and once to their agents. It is critical to “sell” agents on your property because it will make it easier on them to “sell” it to their clients. This campaign is geared toward promoting your listing to agents to make sure that they see your property. All too often, agents depend on the MLS (Multiple Listing Service) to promote their listings but we have a much more aggressive approach to get our listings in front of agents locally, nationally, and internationally. Networking amongst agents is crucial for exposing your property because over 89% of buyers are represented by an agent. This also creates rapport with the agent we enter escrow with, which is very important because it leads to a smooth transaction. We research ALL of the active agents that have represented both buyers and sellers in the area and will target market them, direct market them and personally contact them to inform them about your listing. Buyers pay a premium for the opportunity to purchase properties before they hit the open market. We have created strategies to research, inform, and capture buyers whose criteria match your property. This campaign builds the excitement for a new listing so when the listing hits the market there is already “a line out of the door.” An additional benefit to having potential buyers preview the property is to inform us of any challenges or issues we may want to prepare for prior to open market exposure. 12
13 Being part of Real Brokerage brings us great online benefits and presence. Our listings are syndicated on over 300 websites, including Real Brokerage's own website, providing maximum online exposure for your property. We are premier Zillow and Trulia agents and therefore our listings are highlighted and on top when buyers search for properties. Our listings are syndicated on all of the top websites like Realtor.com and Redfin.com and when a prospective buyer demonstrates interest, we are able to capture their information so that we can follow up with them directly. We have many innovative ways to ensure your property gets maximum exposure such as using “retargeting,” which is the system that all top sales companies use to stay top of mind. For example, have you ever gone on to Nordstrom’s website and clicked on a pair of shoes you liked and for the rest of the week those shoes followed you around on every site you went on? That is what we do with our listings! We create a custom property website, which includes a property video, pictures, 3D tour, floor plan, and the highlights of the listing. Our listings are E-blasted to thousands of prospective buyers and our entire database of over 35,000 recipients. Many agents use the 3P approach system...Place a sign in your front yard, Put it in the MLS, and then Pray. We do the 4th and 5th P, which is Prospect and Price watch. Our prospecting campaign consists of a very disciplined, daily regimen. We aggressively prospect for buyers for our listings via door knocking and canvas calling. Every sales person on our team has the goal of selling our listings and they practice and train in order to capture the attention of a prospective buyer on the phone or at their door step. We study who the potential buyer will be and aggressively prospect to this targeted audience. We have systems in place to get phone numbers and emails so that we can directly contact them in order to inform them of homes that match their wants and needs are on the market and that we'd be happy to schedule a private showing.
14 We boost your listing in several different “ninja-like” ways to reach buyers that are looking for a house like yours. Through our database of 10,000’s of buyers, we are able to use their information to grab similar audiences and post your listing on their news feeds. Again, ever wonder how on Facebook those Nordstrom’s shoes get on your newsfeeds? We use the same technology! Twitter is old news but Instagram is now what is trending. We post pictures and videos of your home on Instagram to build activity and drive them back to your property’s website. We use several other trending social sites to advertise your property with our innovative 3D tours, drone videos, and virtual floor plans. We were one of the first in the area to use Hollywood caliber drones to shoot our listing’s videos. This not only shows the house and its surrounding in a way that was never done before but also captures more buyer attention and keeps them on your property’s website longer. Our 3D tours allow buyers to experience your property as if they were there walking through it. This innovative marketing tool is the way of the future and we are one of the first to utilize it.’ Our floor plans allow a prospective buyer to start measuring where their furniture will go in your property, getting us one step closer to getting an offer. They can see what the view and feel is like from every corner in your listing, which helps them visualize living there.
15 As part of Real Brokerage, we collaborate with a nationwide network of experienced real estate professionals, allowing us to share and promote our listings while maximizing exposure to qualified buyers and agents. We are connected to the Tom Ferry Organization, one of the world's leading real estate coaching organizations, providing access to top-performing agents and valuable industry relationships. We are part of an extensive referral network of real estate professionals across the United States and internationally, helping us connect buyers and sellers beyond our local market. We utilize international marketing strategies and premium advertising platforms to promote our listings to qualified buyers worldwide whenever appropriate. We advertise on leading publications and digital platforms throughout the nation and around the world, including outlets such as The New York Times, The Wall Street Journal, The Herald International Tribune, Jetsetter Magazine, and many more. We are members of exclusive professional real estate networks that allow us to share listings with top-performing agents before they reach the broader market, creating additional exposure and opportunities for our clients. Our listings are syndicated across leading real estate websites and MLS- powered marketing platforms to maximize local, national, and international exposure. We advertise in the LA Times and local newspapers, such as the Argonaut, Hometown News, Beverly Hills Magazine, and the Beach Reporter. We design custom brochures of your property, which include professional photographs and the floor plan with measurements. We design custom mailers featuring your property's pictures and highlights. Your property will be featured in The Suarez Report Magazine sent to 10,000's of local residents.
Suarez Marketing Plan • Research who the prospective buyer will be for your house. • Research how the prospective buyer for your listing searches for properties. • Research what type of property the prospective buyer currently lives in. • Research the Lifestyle, Demographics, Income, Media Consumption and Tech Usage of prospective buyers. • Utilize a “Heat Map” to focus on targeted buyers activity. TARGETMARKETING The Suarez Team takes an aggressive approach to all of our listings and our goal will be to sell your property for the highest value in less time! We study the market, our competition, our past experiences and have developed a marketing plan and sales strategy that we guarantee works and that is far superior to any other. We have 10 marketing campaigns, which incorporate our 50 point marketing plan. Premier Listing Consultation16
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32 Suarez Team Case Studies408 LOMA VISTA ST EL SEGUNDO, CA 902451116 S BARRINGTON AVE LOS ANGELES, CA 900499015 W 24TH ST LOS ANGELES, CA 900341741 S MARVIN LOS ANGELES, CA 900193 BD2 BD2 BA1 BA1,787 SQ FT895 SQ FT3 BD3 BD2 BA2 BA1,494 SQ FT1,962 SQ FTUnder contract in one week Multiple offers Cash Negotiated a free lease back for the seller In escrow non contingentSold in a week after being listed multiple times All cash, non-contigent offer Generated strong interest from investors and developers Sold 100,000 over asking price during the ‘Coming Soon’ campaignClosed in just 21 days Multiple offers From from being expired to being sold $40K+ over asking
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Who You Work With Matters NOW More Than Ever! 310-429-1612judylynne@thesuarezteam.comCAL DRE#: 02129506 Judy-Lynne Deane We Have the EXPERIENCE & Proof of Success to Provide You With THE BEST POSSIBLE OUTCOME THE SUAREZ TEAM has spent a lot of time and money researching the most efficient way to maximize the exposure of the property to potential buyers not only in our local market, but also nationally and internationally. After years of experience and success, we feel we have a superior marketing campaign that separates us from our competition. We have sold several homes in the Greater Los Angeles area and have formed great relationships with the agents in and around the area. We’ve learned that we have to sell a property twice, once to potential buyers and again to the agents. We are confident that we are the best team for the job. The Suarez Team is grateful for this opportunity and will continue to study our existing and new competition so that we will have the competitive edge.