This report from The Luxury Property Forum explores the evolution, challenges and future of branded residences in the luxury property sector. It presents 10 key findings, including a 176% growth over the past decade and projections of near doubling within seven years. The document covers buyer appeal, developer benefits, market expansion in regions like MENA, CALA, Asia-Pacific and Europe, and…
This is a thought leadership report from The Luxury Property Forum, focused on the branded residences sector. It is intended for developers, investors, luxury brand executives and real estate professionals interested in the growth and dynamics of branded residential properties.
The report opens with 10 key findings, including a 176% increase in branded residences over the past decade and a projected near doubling within seven years. It highlights buyer appeal through quality and convenience, developer benefits like 30% higher prices and faster sales, and demand drivers from newly affluent consumers in Asia and the Middle East.
An introduction explains the evolution of branded residences and the panel of 12 experts assembled for the report, including Riyan Itani, Jenny Naylor and Adelina Wong Ettelson. The experts address eight key questions covering what makes branded residences special, key trends, successful developer-brand collaborations, global expansion factors, brand integration strategies, current and future challenges, and the sector's future.
Riyan Itani of Global Branded Residences provides foundational insights, defining branded residences as contractual relationships between hotel operators or non-hotel brands and residential developers. The report details four project types: integrated, co-located, standalone and non-hotelier. It explains benefits for developers (higher sales values, faster velocities), brands (licensing fees, deeper customer relationships) and buyers (prestige, professional management, rental income).
The report includes global distribution data: North America leads with 35% of projects, followed by Asia Pacific at 23%, Europe at 16%, CALA and MENA at 13% and 12% respectively. The pipeline shows a shift, with MENA and CALA accounting for 24% and 21% of new projects, led by Dubai, Saudi Arabia and Mexico. Asia Pacific will see 20% of pipeline development, particularly in Thailand and Vietnam.