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Kebasen State Vocational High School Created by Anis Zul Faizah, S.Pd1 ADVERTISEMENT TEXT A. Definition Advertisement text is a type of short functional text intended to promote, offer, or introduce a product or service to the general public with the goal of influencing the audience to take an interest and perform a specific action, such as purchasing the product or using the service being offered. In other words, an advertisement is persuasive information or a message conveyed through various media (print, electronic, or digital) to attract attention and encourage people to buy or use something. B. Social Function In general, the purposes of advertising copy are: 1) To Inform : To provide information about a product or service, such as specifications, price, location, time, or product features. Example : “Our new smartphone has a 108MP camera and a 5000mAh battery.” 2) To Persuade : To influence the audience to become interested and purchase or use the product or service being offered. Example : “Buy now and get 50% off! This is the best deal you’ll ever find!” 3) To Promote : To introduce a new product or service or remind the audience of an existing one. Example : “Don’t miss our grand opening on Saturday! Come and taste our delicious coffee!” C. Structures The structure of an advertisement consists of three main parts: 1. PURPOSE The part that states the intent or purpose of the advertisement. It is usually located at the beginning of the text and briefly explains what is being offered. Example: “We are proud to introduce our new product...” or “Looking for a reliable internet service?” 2. DETAILED INFORMATION This section contains specific information about the product or service being offered, such as: Product name Price Features Time and place Specifications Example: “Our new laptop comes with 16GB RAM, 512GB SSD, and up to 12 hours of battery life.”
Kebasen State Vocational High School Created by Anis Zul Faizah, S.Pd2 3. CALL TO ACTION The final section that encourages the audience to take action. It typically uses imperative verbs such as: Imperative Verb Meaning Buy now! Beli sekarang! Visit us! Kunjungi kami! Call us! Hubungi kami! Order today! Pesan hari ini! Don’t miss it! Jangan lewatkan! Get yours now! Dapatkan sekarang! D. Language Features Advertisements have specific linguistic features designed to make them appealing and persuasive: 1. PERSUASIVE WORDS AND PHRASES Using words that attract and encourage buyers Persuasive Word Meaning Amazing Menakjubkan Delicious Lezat Cheap Murah Limited Edition Edisi Terbatas Free Gratis Special Offer Penawaran Khusus Get Dapatkan Try Coba Excellent Sangat Baik Excellent Terbaik 2. ADJECTIVES Frequently uses adjectives to describe products. Example : Example : Delicious food (Makanan lezat) Affordable price (Harga terjangkau) High quality (Kualitas tinggi) Fresh ingredients (Bahan-bahan segar) 3. IMPERATIVE SENTENCES Use imperative sentences to encourage the audience to take action. Examples: Buy this product now! Visit our store today! Call us for more information! Don’t wait!
Kebasen State Vocational High School Created by Anis Zul Faizah, S.Pd3 4. ACTIVE AND SIMPLE SENTENCES Ads use active, simple, concise, and easy-to-understand sentences. Examples: “Our coffee gives you energy!” (not “Energy is given by our coffee!”) 5. PUNCTUATION AND CAPITAL LETTERS Proper use of punctuation and capital letters to grab attention. Examples: “SALE! SALE! SALE! Up to 70% off!” “FREE Delivery for the First 100 Customers!” 6. USE OF NOUNS Use nouns to name products, services, or benefits. Example: “This is the best smartphone with the best camera.” E. Types of Advertisement Students can be introduced to various types of advertisements they encounter in their daily lives, including: 1) PRODUCT ADVERTISEMENTS : Promoting physical products Such as food, beverages, clothing, or electronics. 2) SERVICE ADVERTISEMENTS : Promote services. Such as English courses, travel packages, or beauty salon services. 3) EVENT ADVERTISEMENTS : Inform people about and invite them to attend an event. Such as a concert, exhibition, seminar, contest/competition, or festivals. 4) JOB ADVERTISEMENTS : Offer job vacancy. Such as new employees. F. EXAMPLE OF ADVERTISEMENT TEXT 1) PRODUCT ADVERTISEMENTS "Amazing Coffee! Amazing Price!" Start your day with a cup of the best coffee in town! Our coffee is made from 100% premium Arabica beans, freshly roasted daily. It gives you energy and keeps you fresh all day long. Buy 1 Get 1 Free for the first 50 customers! Visit us at: Jl. Merdeka No. 10, Kebasen Call: 0812-3456-7890
Kebasen State Vocational High School Created by Anis Zul Faizah, S.Pd4 2) SERVICE ADVERTISEMENTS "Learn English Fast with ABC Course!" Are you ready to speak English confidently? ABC Course offers professional English classes for beginners to advanced levels. Our experienced teachers will help you improve your speaking, listening, and writing skills. Special Offer: 20% Discount for new students! Register now at: www.abccourse.com Contact us: (0281) 123456 3) EVENT ADVERTISEMENTS "Join Our Creative Workshop!" Do you want to be a creative entrepreneur? Join our one-day Creative Marketing Workshop and learn how to create effective advertisements for your business! Date: Saturday, 10 September 2026 Time: 09.00 - 16.00 WIB Place: SMK Negeri Kebasen Hall Limited seats! Register now and get a free e-book! Register at: bit.ly/workshopSMK 4) JOB ADVERTISEMENTS JOB VACANCY BARISTA Are you passionate about coffee and customer service? Join our team! Responsibilities: Greet customers with a warm welcome. Take orders with attention to detail. Prepare beverages following standard recipes. Manage and report any maintenance needs. Ensure cleanliness and sanitation in the work area. Qualifications: Minimum 1 year experience as a Barista. Knowledge of sanitation regulations. Hands-on experience with brewing equipment. Excellent interpersonal and communication skills. D3/Bachelor's degree is a plus. Able to work in a fast-paced environment. Flexibility to work in shifts.
Kebasen State Vocational High School Created by Anis Zul Faizah, S.Pd5 Benefits: Monthly salary: Rp 5,000,000 Free beverage once a day Family and medical leave BPJS Insurance Location: Jakarta, Indonesia (On-site) How to Apply: Send your CV to: hrd@coffeeshop.co.id 021-3456789 Application Deadline: 20 September 2026 Start your career with us! G. Strategies for Creating Effective Ads As vocational high school students, you can create effective ads by answering the following strategic questions: What products/services will be offered? Who will be the target customers? How will the products reach them? At what price should the product be offered? What language is appropriate? What media will be used?