Cabalquinto, Reanna Chloe S. De Jesus, Cheska Mae G. Fortuno, Tyra Leigh O. Garcia, Sofia Anne I. Copyright © 2026Event-Based Marketing Campaign Design Plan for Skrumbl byThe Brand CarpenterSKRUMBL: DESSERT CAFÉ
ABOUT THE CAMPAIGN PLAN Kultura at Kalinga is a community-centered event created to bring people together through games, activities, and shared experiences inspired by Filipino culture. The campaign was designed to help Skrumbl connect with its audience in a fun and meaningful way while encouraging participation, social interaction, and brand engagement. More than a promotional event, Kultura at Kalinga also supports a greater cause by donating 50% of the admission proceeds to Cats of Salcedo Village. By combining entertainment with community involvement, the campaign reflects Skrumbl's goal of creating memorable experiences that spread joy while making a positive impact beyond the cafe.
About the Campaign Plan Table of Contents I. Introduction II. Event-Based Project Carter III. Creative Design Plan IV. Event Design Materials V. Event Design Process References Team Contributions Teams Profile xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xxa. Overview b. Situation Analysis c. Product Review and Analysis d. Competitive Analysis e. Brand and Identity Analysis f. Consumer Research a. Overview b. Goals and Objectives c. Business Case d. Scope and Timeline e. Budget and Allocation f. Assumptions and Constraints a. Overview b. Theories and Principles Used c. Branding and Identity Design d. Design Rationale e. Creative Objectives a. Advertising Materials b. Promotion Materials c. Advocacy Materials a. Project Team b. Activity List c. Project Scheduling d. Resource Allocation TABLE OF CONTENTS
INTRODUCTION
Skrumbl is a locally owned dessert café in Makati City that brings Filipino-inspired flavors to life through creative desserts and beverages made to spark joy in every cup. Built on the idea of celebrating local tastes in a fresh and modern way, the brand offers customers a unique cafe experience while fostering meaningful connections within the community. This campaign plan presents Kultura at Kalinga, an event campaign that combines brand promotion with a shared purpose by supporting and donating proceeds to the Cats of Salcedo Village through community participation and advocacy. Guided by thoughtful research, strategic planning, and cohesive visual design, the campaign reflects Skrumbl's playful identity while creating an experience that is both memorable and meaningful for its audience. OVERVIEW
SITUATION ANALYSIS 5Cs ANALYSIS Company Customers Competitors Collaborators Context Skrumbl is a locally owned dessert cafe that gives familiar Filipino treats a fresh and modern twist. Its colorful branding and playful personality help create a memorable experience for customers. The brand mainly attracts students and young professionals in Makati, while gradually reaching older customers as well. They enjoy trying unique desserts, spending time with friends, and supporting local businesses. Skrumbl competes with coffee shops, milk tea brands, dessert cafes, and even traditional street vendors. Its Filipino-inspired menu gives customers something different from the usual cafe experience. The business works with local suppliers and creative partners to maintain product quality and strengthen its brand. Collaborations with schools and community organizations can also help introduce Skrumbl to more people. More consumers are looking for local brands, creative food concepts, and places worth sharing on social media. While these trends create opportunities for growth, inflation and rising competition remain ongoing challenges.
SITUATION ANALYSIS PEST AnalysisSWOT Analysis Strengths A unique Filipino-inspired concept, consistent branding, creative menu, and welcoming atmosphere help create a memorable customer experience. Weaknesses As a growing business, Skrumbl is still building brand awareness. Its premium pricing and location may also limit spontaneous customer visits. Opportunities Community events, digital marketing, and strategic partnerships can help the brand reach more customers and strengthen customer loyalty. Threats Increasing operating costs, changing consumer spending habits, and strong competition from established cafes continue to challenge the business. Political The business follows local regulations on food safety, sanitation, permits, and business operations. Economic Rising prices and inflation may influence customer spending and increase operating costs. Social Growing interest in local brands and experience-driven dining creates opportunities for Skrumbl to connect with more customers. Technological Social media and digital platforms play a significant role in promoting the brand, engaging customers, and increasing visibility.
PRODUCT REVIEW AND ANALYSISSkrumbl offers a carefully curated selection of desserts and beverages that celebrate Filipino flavors through a fresh and modern approach. Alongside its signature drinks, the menu includes soft serve ice cream and light snacks, giving customers a variety of options to enjoy in a fun, welcoming cafe environment. Every item is thoughtfully crafted to deliver a balance of quality, creativity, and familiarity. The brand distinguishes itself by transforming traditional flavors into products that appeal to today's consumers without losing their local identity. Rather than following trends dominated by coffee and milk tea, Skrumbl has built a product line that offers a unique experience rooted in Filipino culture. This approach strengthens the brand's identity and creates a memorable experience that encourages customers to return.
COMPETITIVE ANALYSIS Skrumbl competes with cafes and dessert shops in Makati that attract students and young professionals looking for a place to study, relax, or socialize. While many competitors focus on coffee and brunch, Skrumbl offers a different experience by combining Filipino- inspired desserts, creative branding, and a welcoming atmosphere that encourages customers to stay, connect, and enjoy something unique. Key Competitors 1.Lazy Days Coffee Co. Known for its pet-friendly space, quality coffee, and work- friendly amenities, Lazy Days attracts customers looking for a comfortable place to work or unwind. 2.Arc & Vine Cafe A cozy neighborhood cafe that appeals to students and young professionals through its aesthetic interiors, quiet atmosphere, and table service. 3.Breve Coffee Offers convenience through drive-thru service while maintaining a welcoming dine-in experience, making it a popular choice for customers on the go.
Category Lazy Days Coffee Co. Arc & Vine Cafe Breve Coffee Skrumbl Product Coffee, desserts, small plates Coffee, brunch, desserts Coffee, tea, desserts Signature drinks, desserts, snacks Price Premium Premium Mid-range Mid to premium Place Pet-friendly cafe with parking Cozy cafe with table service Accessible drive-thru and dine-in Dessert cafe Promotion Social media and community engagement Aesthetic branding Convenience- focused marketing Social media and community events People Service- oriented Staff Personalized- table service Efficient/welco ming Service- oriented Staff Key Competitors 1.Lazy Days Coffee Co. Known for its pet-friendly space, quality coffee, and work- friendly amenities, Lazy Days attracts customers looking for a comfortable place to work or unwind. 2.Arc & Vine Cafe A cozy neighborhood cafe that appeals to students and young professionals through its aesthetic interiors, quiet atmosphere, and table service. 3.Breve Coffee Offers convenience through drive-thru service while maintaining a welcoming dine-in experience, making it a popular choice for customers on the go.
Skrumbl is a dessert cafe built around the idea of bringing joy through every cup. Its bright and playful identity creates a welcoming atmosphere that reflects the brand's mission of turning familiar Filipino flavors into fun and memorable experiences. Every element of the brand, from its visuals to its customer experience, is designed to leave a lasting impression. Brand Personality: Playful, energetic, and approachable. Core Values: Joy, creativity, and play. Brand Colors: Bright yellow and orange to represent warmth, happiness, and optimism. Tagline: “Joy in every cup” reflects the brand's promise of creating enjoyable and uplifting experiences. Target Appeal: Students, young professionals, and customers who enjoy aesthetic spaces and unique Filipino-inspired desserts. BRAND AND IDENTITY ANALYSIS
CONSUMER RESEARCH Market SegmentationSkrumbl primarily serves college students and young professionals aged 18 to 30, while also attracting a growing number of adults aged 30 to 40. Its location near schools, offices, apartments, and condominiums makes the cafe convenient for its target market. The brand appeals to customers who enjoy casual hangout spaces, Filipino- inspired desserts, and affordable comfort food. Consumer BehaviorCustomers are drawn to Skrumbl's unique menu and its modern take on familiar Filipino favorites. Many first-time visits are driven by curiosity, while the cafe's cozy atmosphere encourages repeat visits. Convenience, affordability, and opportunities to socialize make Skrumbl a preferred destination. Digital PresenceFacebook is Skrumbl's primary platform for promotions and customer engagement. Regular updates help increase brand awareness and attract new customers. Customer interactions and shared experiences encourage repeat visits and strengthen loyalty. Buying Decision FactorsFilipino-inspired products offer a refreshing alternative to typical cafe choices. The cafe's accessible location makes it a convenient stop for students and professionals. Positive customer experiences, nostalgic flavors, and engaging online content influence purchasing decisions.Skrumbl primarily targets college students and young professionals in Makati who are looking for a comfortable place to relax, study, or spend time with friends. The cafe also appeals to adults who enjoy nostalgic Filipino flavors and unique dessert experiences. By offering a welcoming atmosphere and creative menu, Skrumbl attracts customers seeking both quality treats and meaningful moments. Target Audience
EVENT-BASED PROJECT CHARTER
Kultura at Kalinga is a Filipino culture-themed fundraising gathering organized by The Brand Carpenter for Skrumbl, a specialized dessert café located along South Avenue, Makati City. Scheduled June 4, 2026, in anticipation of Philippine Independence Month, the event merges experiential local brand building with animal welfare advocacy. Attendees will experience traditional games, localized design assets, and signature refreshments, all bundled into a ₱200 registration fee. To establish an impactful co mmunity footprint, 50% of all event admission proceeds will be directly donated to the Cats of Salcedo Village to support local rescue, feeding, and medical care operations for stray animals within Salcedo Village, Makati City. OVERVIEW
GOALS AND OBJECTIVES Brand Essence Skrumbl serves as an experiential destination that transcends the traditional coffee shop model. We are establishing a distinct market position as a premier dessert café that highlights the nostalgic and artisanal flavors of the Philippines. By intentionally differentiating our brand from the saturated landscape of generic coffee and milk tea establishments, we position Skrumbl as a curator of local heritage where consumers can savor authentic flavors rather than consuming beverages in haste. Cultivating Community Our objective is to position Skrumbl as the living room of the Makati community. We aim to foster deep, long-term brand loyalty by transforming our physical space into an interactive hub for human connection. We will prioritize the revival of classic Filipino pastimes such as Pinoy Henyo, Hep-Hep Hooray!, and Bring Me to create an engaging atmosphere. Through these efforts, Skrumbl will function as a vital communal anchor for our target demographics, including Mapúa students, young professionals, and local residents.
GOALS AND OBJECTIVES Driving Purpose Sustainability serves as a foundational pillar of our business model. In alignment with UN SDG 15 regarding life on land, our commitment to the community extends to the welfare of animals in our local area. We have established clear fundraising milestones where 50 percent of all admission proceeds are donated to the Cats of Salcedo Village. This initiative provides our customers with a tangible way to participate in local rescue, feeding, and medical care operations, ensuring that our corporate growth remains tied to the well-being of our neighborhood. Operational Objective Our marketing strategy is designed to convert digital engagement into consistent, daily foot traffic. By emphasizing our unique value proposition of artisanal desserts, cultural nostalgia, and local advocacy, we aim to capture the interest of the 18 to 30 age demographic. Our goal is to position Skrumbl as an essential local institution that is integrated into the everyday lifestyle of our Makati patrons.
Skrumbl is addressing the challenge of limited walk-in foot traffic by evolving its physical café space into an immersive cultural hub. This campaign centers on the company’s core ethos: "Joy, Create, and Play." By anchoring events in community-driven engagement and advocacy, the café transforms from a standard retail storefront into a purpose-driven destination. I. Projected ROI & Impact The campaign is structured to deliver immediate local engagement alongside long-term brand growth: Customer Retention: Projected 15% increase in repeat customer loyalty, driven by nostalgic, high-touch experiences. Digital Footprint: Estimated 20% growth across organic social media channels, fueled by user-generated content and event advocacy. II. Financial Architecture & Charity Impact The event utilizes a micro-transaction model designed to maximize community participation while ensuring a clear, measurable impact for our charitable partner. BUSINESS CASE Financial Metric Details Registration Fee ₱200 per attendee Inclusions Customizable Skrambol, refreshments, game participation, and raffle entry Charity Allocation 50% of gross ticket sales donated to Cats of Salcedo Village
The operational boundary of this campaign is strictly regional, focusing on localized experiential marketing within Makati City. High-density promotional mechanics will directly target proximate student communities (e.g., Mapúa University Makati) and major corporate structures surrounding the venue. Long- term national scalability models, permanent capital expenditures, and franchise-level infrastructure adjustments fall outside the defined boundaries of this baseline activation plan. I. Project Milestone Chronology Phase 1: Strategic Initiation (April 8 – April 20) Strategic Focus: Conceptualization & Alignment Key Deliverables & Operations: Formalization of the campaign proposal, securement of partner sign-offs, and establishment of core beneficiary agreements with the Cats of Salcedo Village. Phase 2: Tactical Development (April 25 – May 10) Strategic Focus: Program Design & Logistics Key Deliverables & Operations: Finalization of interactive game mechanics, layout design testing using the Quiapo typeface, and initial kitchen inventory allocation for the custom Skrambol bases. SCOPE AND TIMELINE
I. Project Milestone Chronology Phase 3: Market Activation (May 10 – May 27) Strategic Focus: Campaign Launch & Registration Key Deliverables & Operations: Deployment of physical A4 community posters and organic digital carousels. Open access to the ₱200 registration gateway via integrated QR codes. Phase 4: Campaign Execution (June 4, 2026) Strategic Focus: Event Day Realization Key Deliverables & Operations: Transformation of the physical café into an immersive cultural hub. Execution of traditional games, live sponsor distributions, and on-site community building. Phase 5: Post-Event Evaluation (June 5 – June 25) Strategic Focus: Closure & Impact Assessment Key Deliverables & Operations: Final financial liquidation, auditing of ticket sales, transfer of the 50% gross proceeds to the beneficiary, and delivery of the final impact documentation. SCOPE AND TIMELINE
BUDGET AND ALLOCATIONMaterialQuantityPriceTotalBanderitas1 piece (100 meters)170170Balloon Stick4 pieces520Balloons1 pack (25 pieces)6565Balloon Inflator1 piece5353Stamp1 pack (40 pieces)98196Plastic Balloon1 pack (48 pieces)98Loot Bag3 packs (12 pieces per pack)35105Bingo1 piece4949Grand Total658The financial framework for this activation operates on an agile model supported by corporate capital reserves and strategic partner sponsorships. Operational Expenditures: The total direct cost for event materials is strictly capped at ₱658. This micro-budget funds essential spatial design elements and interactive assets. Cost Inclusions and Sponsorships: Baseline customizable skrambol ingredients are entirely absorbed by the venue's internal kitchen inventory. Premium promotional incentives, including 10ml artisan fragrances and curated confectionery items, are fully contributed by external brand partners.
ASSUMPTIONS AND CONSTRAINTSThe successful execution of the project milestones depends on several baseline conditions remaining stable throughout the campaign lifecycle. First, the strategy relies on a strong philanthropic consumer alignment, assuming target consumers will demonstrate a high willingness to pay the ₱200 registration fee primarily because of their support for the Cats of Salcedo Village animal welfare cause. Second, the campaign counts on effective localized digital penetration, expecting organic marketing channels to achieve optimal conversion rates within a highly specific regional demographic to reach Mapúa University Makati students and nearby corporate professionals. Finally, the plan assumes seamless resource fulfillment, meaning the venue's internal kitchen inventory will remain stable enough to fully absorb all baseline skrambol costs, while external partners will reliably deliver premium prize allocations such as the 10ml artisan fragrances and assorted confectionery items. The project must be executed within strict parameters and non-negotiable limitations that restrict operational flexibility. Geographically, the campaign faces clear spatial vulnerabilities because the physical storefront is situated outside high-density pedestrian thoroughfares, resulting in low spontaneous walk-in foot traffic and creating a heavy reliance on targeted digital discovery and intentional commuter travel. Financially, the project operates within rigid fiscal boundaries, as the direct procurement budget for event materials is strictly capped at a micro-allocation of ₱658, leaving zero margin for unexpected logistical overhead or premium decorations. Lastly, the team is bound by a compressed timeline that demands rigid adherence to project scheduling deadlines. Because this narrow operational window leaves no room for phase extensions, any delay in partner sign-offs or asset creation will directly compromise the June 4, 2026 launch date.
CREATIVE DESIGN PLAN
The creative architecture operationalizes the brand’s core positioning statement, "Joy in every cup," by translating abstract values into immersive, multi- sensory marketing touchpoints. Rejecting standard corporate advertising, the campaign implements an experiential design that engages visual, auditory, and tactile stimuli to optimize emotional resonance and brand recall. This physical transformation converts the café into a temporary communal hub, utilizing deliberate cultural storytelling and nostalgic regional elements to engage the target demographic. By anchoring the consumer experience in shared heritage and social responsibility, the creative strategy successfully elevates the relationship from a basic retail transaction to active participation in community advocacy. OVERVIEW
THEORIES AND PRINCIPLES USED The visual identity and user-experience architecture of the campaign are anchored in established design theories, strategic communication models, and psychological principles. This framework ensures that every creative asset maximizes emotional resonance while maintaining high functional utility Design Principle Creative Application and Strategy Expected Behavioral Outcome Color Theory Deployment of a lively, soft- pastel palette featuring warm pinks, sunny yellows, and bright oranges. Stimulates positive emotional responses and establishes an inherently warm, inclusive, and welcoming atmosphere. Typography Theory Integration of the Quiapo typeface, inspired by hand- painted cardboard route signs on traditional Filipino jeepneys. Functions as a pre- attentive visual cue, immediately triggering a shared, cross-generational sense of cultural nostalgia before the text is read. Gestalt Continuity Application of fluid, continuous geometric color blocks and organic shapes across multi- frame social media carousel layouts. Guides the consumer eye naturally through the digital narrative, establishing separate frames as part of a unified whole.
THEORIES AND PRINCIPLES USED Design Principle Creative Application and Strategy Expected Behavioral Outcome Visual Hierarchy Dynamic organization of layout elements using contrasting scales, weights, and spatial positioning. Prioritizes immediate cognitive processing, directing focus to critical metrics (Date, Philanthropic Cause, and CTA) first. AIDA Model Structured marketing collateral designed to grab Attention (bold graphics), build Interest (childhood themes), foster Desire (charitable impact), and drive Action (interactive entries). Optimizes the consumer conversion funnel from initial passive visual discovery to active event registration. Aesthetic- Usability Effect Seamless integration of fully operational, highly stylized QR codes directly into the graphic layouts. Capitalizes on the principle that attractive interfaces are perceived as more functional, creating a frictionless transition to registration and map directories.
BRANDING AND IDENTITY DESIGN The brand integration model for the campaign is structured to unify commercial presence with ethical engagement. By translating abstract brand guidelines into physical and experiential elements, the campaign establishes deep brand equity through a multi-dimensional framework: Strategic Operational Application: Synthesizes youth-centric, vibrant lifestyle café aesthetics with a transparent, localized dedication to animal welfare and community responsibility. Target Brand Positioning: Positions Skrumbl as an ethical destination rather than a standard commercial retail storefront. Brand Identity Prism Brand Architecture Strategic Operational Application: Establishes a temporary collaborative ecosystem linking the organizer (The Brand Carpenter), the host venue (Skrumbl), and the non-profit beneficiary (Cats of Salcedo Village) under a unified cause (SDG 17). Target Brand Positioning: Demonstrates corporate citizenship through structural transparency and strategic stakeholder synergy.
Strategic Operational Application: Engages multiple sensory touchpoints including the scent and taste of vintage frozen treats, a curated playlist of upbeat Original Pilipino Music (OPM), and traditional birthday fiesta spatial decorations. Target Brand Positioning: Creates a nostalgic "third space" environment that maximizes emotional resonance and encourages extended consumer stay-times. Brand Senses BRANDING AND IDENTITY DESIGN DESIGN RATIONALE The creative strategy shifts away from traditional, purely self- promotional product advertisements. By centering the campaign around a transparent community cause, it builds deeper audience engagement and fosters goodwill and to keep production simple and efficient, the visual design remains identical across physical print media and digital social channels, ensuring a clean, cohesive look across all formats.
CREATIVE OBJECTIVES To ensure a targeted market impact, the creative strategy ties every operational goal directly to a distinct communication method and concrete production asset. We begin by establishing local visibility, highlighting our open, welcoming brand identity to build real ties with the neighborhood through high-visibility A4 print posters across high-traffic community spaces and a dedicated, localized Facebook landing page. Beyond mere visibility, the campaign prioritizes demonstrating shared values by positioning Skrumbl as a brand with a genuine, lasting commitment to animal welfare; this is achieved through co-branded marketing materials that explicitly showcase partner contributions and track clear charity milestones for the community to see. To seamlessly transition this interest into active participation, we focus on driving audience conversion among local youth, student communities, and casual café enthusiasts by integrating highly visible, stylized QR codes directly into our graphics, leading users straight to frictionless digital registration gateways. Finally, to maintain sustained engagement and ensure our story feels connected before, during, and long after the actual event day, we will roll out short, high-energy teaser video clips to build anticipation leading up to the launch, followed by post-event digital recap reels that celebrate our collective community impact.
EVENT DESIGN MATERIALS
ADVERTISING MATERIALS
PROMOTION MATERIALS
ADVOCACY ADVERTISEMENT Watch the Advocacy Advertisement
EVENT DESIGN PROCESS
through the RACI Matrix, the project team was organized into clearly defined roles to ensure the smooth planning, execution, and evaluation of Kultura at Kalinga.PROJECT TEAM Cabalquinto De Jesus Fortuno Garcia Event Concept & Proposal R A R R Marketing & Promotion C A C R Participant Management A C R I Program Host I A C I Activity/Game Handler I C A I Food & Refreshments R A I I Venue & Logistics R A C C Sponsorship/Charity Coordination R A C R Documentation & Evaluation C A I R Financial Management C I A R Post-Event Report R C I A
ACTIVITY LIST Activity Pre-Event Develop and finalize the event concept, rationale, goals, and objectives. Prepare the event proposal and secure approval from stakeholders. Create promotional materials and launch marketing campaigns. Manage participant registration and confirmations. Coordinate with Skrumbl regarding venue requirements, products, and event support. Coordinate with Cats of Salcedo Village regarding the donation initiative. Develop the program flow and game mechanics. Prepare registration forms, scripts, spiels, prizes, and activity materials. Plan food and refreshment arrangements. Assign activity handlers, game masters, and event facilitators. Open registration forms List and send advance orders from registration forms to Skrumbl the night, June 3, before event
ACTIVITY LIST At-Event Venue setup and event preparation. Registration and participant reception Opening Ceremony Welcome Remarks Opening Prayer Acknowledgement of Sponsors Games Bring Me Challenge Pinoy Henyo Hep-Hep, Hooray! Raffle Draw Skrambol Distribution and Guest Interaction Time Participant engagement and social media interaction (follow Skrumbl in Social Media) Event documentation through photos and videos Closing Ceremony Acknowledgement of Sponsors Photo Opportunity Closing Prayer Post-Event Organize and Archive Event Documentation Prepare financial liquidation and compute event proceeds Process and turn over the donations to Cats of Salcedo Village Prepare accomplishment and post-event postings and reports Evaluate event performance and achievement of objectives with the team Assess the event’s impact on Skrumbl’s visibility, customer engagement, consumer’s awareness
PROJECT SCHEDULING Activity Timeline Pre-Event Develop and finalize the event concept, rationale, goals, and objectives. Apr 8, 2026 Prepare the event proposal and secure approval from stakeholders. May 1, 2026 - May 7, 2026 Coordinate with Skrumbl regarding venue requirements, products, and event support. April 9, 2026 - April 20, 2026 Coordinate with Cats of Salcedo Village regarding the donation initiative. April 16, 2026 - April 20, 2026 Develop the program flow and game mechanics. April 25, 2026 - May 10, 2026 Assign activity handlers, game masters, and event facilitators. May 20, 2026 Create promotional materials and launch marketing campaigns. May 10, 2026 - May 27, 2026 Open registration forms May 28, 2026 Manage participant registration and confirmations. May 28, 2026 - June 3, 2026 Prepare registration forms, scripts, spiels, prizes, and activity materials. Jun 2, 2026 Plan food and refreshment arrangements. Jun 3, 2026 List and send advance orders from registration forms to Skrumbl the night, June 3, before event Jun 3, 2026
Activity Timeline At-Event Venue setup and event preparation. June 4, 2026 Registration and participant reception Opening Ceremony Welcome Remarks Opening Prayer Acknowledgement of Sponsors Games Bring Me Challenge Pinoy Henyo Hep-Hep, Hooray! Raffle Draw Skrambol Distribution and Guest Interaction Time Participant engagement and social media interaction (follow Skrumbl in Social Media) Event documentation through photos and videos Closing Ceremony Acknowledgement of Sponsors Photo Opportunity Closing Prayer Post-Event Organize and Archive Event Documentation Jun 5, 2026 Prepare accomplishment and post-event postings and reports June 5, 2026 - June 6, 2026 Prepare financial liquidation and compute event proceeds Jun 6, 2026 Process and turn over the donations to Cats of Salcedo Village June 7, 2026 - June 18, 2026 Assess the event’s impact on Skrumbl’s visibility, customer engagement, consumer’s awareness Jun 25, 2026
TThe event resources were carefully selected to create a fun, organized, and engaging experience for participants. Decorations, game materials, prizes, and event supplies were allocated to support the overall program and enhance the festive atmosphere. To maximize the budget, Skrumbl provided the customizable skrambol, while sponsored prizes such as perfumes and gummy candies helped reduce event costs without compromising the quality of the experience. RESOURCE ALLOCATION Material Quantity Price Total Banderitas 1 piece (100 meters) 170 170 Balloon Stick 4 pieces 5 20 Balloons 1 pack (25 pieces) 65 65 Balloon Inflator 1 piece 53 53 Stamp 1 pack (40 pieces) 98 196 Plastic Balloon 1 pack (48 pieces) 98 Loot Bag 3 packs (12 pieces per pack) 35 105 Bingo 1 piece 49 49 Grand Total 658
REFERENCES Conceptdrop. (2018, March 13). Color theory: Marketing, branding, and the psychology of color. Source. https://www.hiresource.io/blog/60-color-theory-the-psychology- of-color-marketing-and-branding/ Figma. (n.d.). What are the Gestalt Principles? Figma Resource Library. https://www.figma.com/resource-library/gestalt- principles/ Figma. (n.d.). What is visual hierarchy? Figma Resource Library. https://www.figma.com/resource-library/what-is-visual- hierarchy/ Hanlon, A. (2025, April 20). The AIDA model. Smart Insights. https://www.smartinsights.com/traffic-building-strategy/offer- and-message-development/aida-model/ Holmstrom, K. (n.d.). The importance of typography in advertising. Diggles Creative. https://www.digglescreative.com/blog/importance-of- typography-in-advertising.html Moran, K. (2024, February 3). The aesthetic-usability effect. Nielsen Norman Group. https://www.nngroup.com/articles/aesthetic- usability-effect/
TEAM CONTRIBUTIONS MemberReanna Chloe S. CabalquintoResearcher / Designer Team LeaderCheska Mae G. De JesusResearcher MemberSofia Anne I. GarciaResearcher MemberTyra Leigh O. FortunoResearcher / Editor
TEAMS PROFILE