This document is a feasibility study proposal for Byahe Ko!: Local Escape Travel, a tourism business in Quezon Province, Philippines. It is prepared by BS Tourism Management students at Manuel S. Enverga University Foundation as part of their academic requirements. The proposal is structured using the university's official quality form and is intended for review by the research institute and…
This document is a feasibility study proposal for Byahe Ko!: Local Escape Travel, a tourism business in Quezon Province, Philippines. It is prepared by BS Tourism Management students at Manuel S. Enverga University Foundation as part of their academic requirements. The proposal is structured using the university's official quality form and is intended for review by the research institute and university administration.
The first section covers the business background, history, and description. It explains that Byahe Ko! was conceptualized in 2021 to address the growing demand for organized local travel in Quezon Province, focusing on underrated beaches and islands. The business aims to provide hassle-free trip planning, transportation, itinerary management, and guided tours while promoting sustainable tourism and supporting local communities.
The document then presents the company's mission, vision, and goal statements, followed by the company history, logo description, and location details. The logo features symbols of travel and tropical island settings, while the proposed location is in the central area of Mauban, near the shoreline and port, chosen for accessibility and visibility.
The market study section includes an industry analysis, SWOT analysis, and competitor listing. The SWOT analysis identifies strengths like affordable packages and social media promotion, weaknesses such as weather dependency, opportunities in growing local tourism, and threats from competitors like Axissa Travel & Tours and Quirakiel Travel and Tour Services. The marketing plan defines the target market using psychographic segmentation, focusing on travelers seeking adventure, relaxation, and…