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portfolioViktoria PetrovicSocial Media | Content Creation | Graphic DesignBehind the Scenes Fueled by good music and loud laughs at my own jokes. I'm a great listener who values genuine connections. My Happy Place A mix of good food and recharging at home by binge-watching my favorite series. Always Learning I’m deeply curoius about everything in life and love learning new things. Travelling My ultimate reset. I love visiting new countries and get to know new cultures. VIKTORIAAbout I’m someone who needs order in my space but loves a bit of creative chaos in my mind. Growing up alongside the rise of social media, I’ve always been fascinated by how people connect online. For me, creating isn't just about making things look pretty - it’s about sharing good vibes, telling authentic stories, and making people actually feel something when they scroll. Hit play to see the face behind the screen.SKILLS & CERTIFICATIONS BSc Business Administration A-Levels in Mechanical Engineering & Industrial Design Fundamentals of Digital Marketing by Google Social Media Marketing by HubSpot AcademyGraduation ProjectPhoto graphyVideo EditingSelected WorkMock- Ups WHAT WORKING LOOKS LIKE TOGETHERKelag- PlusClub During my internship at Kelag-Kärntner Elektrizitäts-AG, I helped manage the Kelag-PlusClub vouchers, handled giveaways, and responded to customer inquiries. I was also responsible for reshaping the social media strategy of the PlusClub Facebook account by analyzing competitors, planning paid campaigns, and creating new graphics. Additionally, I supported market research, wrote content for newsletters, and created briefings for the customer magazine. Role Marketing-Services Intern in the Marketing and Digital Business Department of Sales Duration 02 / 2026 - 08 /2026 Facebook- Postings Vouchers & Giveaways Customer Magazine Content Strategy Click on an icon to explore more!In my diploma project, I developed the creative concept and designed the diploma book using Adobe InDesign. I was responsible for the photography and managed the competition submissions. In addition, I led the team and acted as the main contact person for our project partner. View my diploma project:RADUATIONPROJECcapturing momentsTHROUGH MY LENStelling storiesseeing the world differentlyMOCK-UPSView Work Content CreationView Work Content RedesignView Work Strategy PlanLET'S TOGETHER viktoriapetrovic@icloud.com +43 664 5606076 LinkedInWork Résumé
VOUCHERS & GIVEAWAYS Creating value for Kelag-PlusClub members through attractive offers and exciting goveaways. My Tasks Created vouchers for cooperation and sponsoring partners Supported the planning and execution of giveaways Drew winners and informed them personally by calling themFACEBOOK POSTINGS During my internship at Kelag-Kärntner Elektrizitäts-AG, I helped manage the Kelag-PlusClub vouchers, handled giveaways, and responded to customer inquiries. I was also responsible for reshaping the social media strategy of the PlusClub Facebook account by analyzing competitors, planning paid campaigns, and creating new graphics. Additionally, I supported market research, wrote content for newsletters, and created briefings for the customer magazine. Role Marketing-Services Intern in the Marketing and Digital Business Department of Sales Duration 02 / 2026 - 08 /2026VOUCHERS & COMPETITIONS During my internship at Kelag-Kärntner Elektrizitäts-AG, I helped manage the Kelag-PlusClub vouchers, handled giveaways, and responded to customer inquiries. I was also responsible for reshaping the social media strategy of the PlusClub Facebook account by analyzing competitors, planning paid campaigns, and creating new graphics. Additionally, I supported market research, wrote content for newsletters, and created briefings for the customer magazine. Role Marketing-Services Intern in the Marketing and Digital Business Department of Sales Duration 02 / 2026 - 08 /2026
STRATEGYDIGITAL MARKETINGcomo coffee & more GmbHMOCK-UPby Viktoria Petroviccomo coffee & more GmbH Founding: 2012 Como is an independent café brand operating two locations with a focus on coffee and homemade desserts. The company also deals in the sale of olive oils, wines, sea salts, and other products. Target Audience: Students, University Staff, Young Professionals Brand Values: Community Quality SustainabilityMISSION STATEMENT Como Café creates a warm and welcoming environment where guests can enjoy high- quality coffee, homemade desserts, and vegan options while feeling part of a warm and f riendly community. Como Café differentiates itself through homemade desserts, a strong selection of vegan alternatives, and a cozy atmosphere that encourages guests to relax and connect. USPSMART G ALS Increase customer visits generated through Instagram activity by 10 % within 12 months. S SpecificWhat specific area needs improvement? M MeasurableHow is success measured? What numbers / metrics will show the progress? Success will be measured by: growth in followers (+ 50 %), engagement (+ 25 %), and reach (+ 40 %) A AchievableIst this goal realistic based on the current resources and past performance? The Como Café already has an existing social media presence and can increase posting frequency and improve content quality. R RelevantHow does this goals support business objectives? Increasing social media visibility helps attract new local customers, strengthen brand awareness, and drive more foot traffic, which directly supports revenue growth. T Time-boundWhen can I accomplish this goal? This goal will be achieved within 12 months (by Q2 2027).WOT-ANSLYSISStrengths Strong local identity Good location near university Existing Instagram Audience Strong café atmosphere and potential for aesthetic content creation Homemade desserts and vegan optionsOpportunities Growth potential on Instagram through regular content Build a TikTok Community UGC and Mikro- Influencer Collaborations Updated Website- Design Expansion of digital orderingWeaknesses Outdated Website- Design Inconsistent Social Media posting No online ordering or reservation featureThreats Strong competition from modern café’s like Carlotta or Kaffeewerkstatt rapidly changing social media trends algorithm changes reducing organic reach SC U S T O M E R P E R S O N A health-conscious &health-conscious & curious aboutcurious about alternatives (e.g. plant-based milk,alternatives (e.g. plant-based milk, healthy snacks)healthy snacks) health-conscious & curious about alternatives (e.g. plant-based milk, healthy snacks) Student, 23,Student, 23, from Klagenfurtfrom Klagenfurt Student, 23, from Klagenfurt highly active onhighly active on Instagram & TikTokInstagram & TikTok and Trend-Awareand Trend-Aware highly active on Instagram & TikTok and Trend-Aware Pain Points:Pain Points: Limited TimeLimited Time Limited BudgetLimited Budget Pain Points: Limited Time Limited Budget Wants to findWants to find affordable cafés,affordable cafés, enjoy aestheticenjoy aesthetic environments, andenvironments, and share expiriencesshare expiriences onlineonline Wants to find affordable cafés, enjoy aesthetic environments, and share expiriences onlineChecks Instagram and TikTok as well as the whole menu on the website in advance for healthy optionsVisits café and buys a chai latte with almond milk and a vegan, healthy snackDiscovers café next to the university or via Instagram ads or TikTokShares expiriences with other students and posts a story on Instagram or posts a TikTok, and returns if satisfierdCARE CUSTOMER DO THINK SEE JOURNEYCONTENT PLAN GOALS CONTENT PURPOSES CONTENT-IDEAS Vlogs, Behind-the-Scenes Clips and trendbased videos for TikTok and Instagram to entertain Entertain: Create engaging, relatable, and fun contentIncreasing brand awarness among students. Grow social media following and engagement. Drive foot traf ic to the café. Strengthen brand loyalty through repeat visits and UGC-Content. Inspire: Build an aesthetic and desirable café lifestyle image Eduate: Inform customers about menu options and healthy / customizable choices Post aesthetic pictures f rom the café, food combinations on Instagram feed and stories to inspire Post infos about the menu on Instagram and especially on the Website
MOCK-UPSInfluencer CooperationsRepost Stories f rom CustomersBehind the Scenes for TikTok or Instagram Reels TikTok / @erinangeluContent Creation
MOCK-UPSBEFOREAFTERCONTENT REDESIGNInstagram / @como.klagenfurt
VIKTORIA PETROVIĆI N T E R N C O N T A C T +43 664 5606076 viktoriapetrovic@icloud.com St. Ulrich 120a 9161 Maria Rain Austria - C2 L A N G U A G E S K I L L S Croatian German English - Native Language - B2 W O R K E X P I R I E N C E 02 / 2026 - 08 / 2026 Internship Kelag - Kärntner Elektrizitäts - AG 09 / 2022 - 03 / 2023 Retail Assistant Minor Employment at Mömax E D U C A T I O N 03 / 2023 – 03 / 2026 BSc in Business Administration Alpen-Adria-Universität Klagenfurt 09 / 2017 – 06 / 2022 A-Levels in Mechancial Engineering and Industrial Design EUREGIO HTBLVA Ferlach 07 / 2022 - 08 / 2022 Summer Internship Schindler Aufzüge und Fahrtreppen 07 / 2020 & 08 / 2020 Mandatory Internships FH Kärnten Schrack Technik GmbH Office 365 Canva CapCut Adobe swat.io S K I L L S 07 / 2021 - 08 / 2021 Summer Internship Schindler Aufzüge und Fahrtreppen 07 / 2025 - 08 / 2025 Internship Kärntner Sparkasse