PROXPROX IMITYIMITYPPROXIMITYROXIMITYTHE INNER CIRCLE WHERE REPUTATIONS ARE BUILT AND JOURNALISTS BECOME ALLIES.L A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S
There is a version of PR that most people experience and then there’s my version - the version that puts you in the right rooms, with the right media contacts so that you’re chosen as their Go-To Industry Expert. When a journalist already knows your name before your pitch arrives. When the opportunity lands in your inbox because someone thought of you first. When your reputation is being built in rooms you haven't even entered yet — because the people in those rooms already know who you are. That isn't luck or having a bigger PR budget. That’s having access to the right relationships, built deliberately over time.L A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S That is what PROXIMITY is for.ROXIMITYROXIMITY
ROXIMITYROXIMITYL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SPROXIMITY is an inner circle — a deliberately small, carefully curated community of established founders and business leaders who understand that PR is not about coverage, it’s about connection. Eight founding members. One extraordinary year. Every other month you will join a live Zoom workshop with a journalist hand-selected by Laura. Not a panel discussion. Not a passive talk followed by polite questions. A working session — where you write your pitch in the room, the journalist reads it in real time and you leave with something ready to send the next day. It’s not education. It’s infrastructure. Every month, the inner circle gathers for The Briefing — a focused group session with Laura where each member gets direct access to her brain, her thinking and her relationships. Your pitch, your positioning, your next move. Forensic, intimate and built around the people in the room. Four times a year, the inner circle gathers in person. The format changes — an intimate dinner, a strategy day, a spa experience. The energy doesn't. These are the moments where everything compounds — where the relationships built in the workshops become real and where your reputation takes another step forward. Between all of that, you have access to Laura's little black book — the journalist requests, the speaking opportunities and the connections that arise from twenty-two years of building relationships in the UK and Irish media landscape. When something comes up that belongs to one of you, you hear about it first. This is not a membership. It’s not a mastermind. It is an inner circle. And the difference is everything.
ROXIMITYROXIMITYOn joining: Your 90-Day PR Plan Before anything else begins, Laura spends time forensically understanding your business, your positioning and what PR needs to deliver for you specifically. Within your first two weeks as a founding member you receive a bespoke 90-day PR strategy - the angles worth pitching, the publications worth targeting and the roadmap for the months ahead. This is the foundation everything else is built on. Every month: The Briefing A dedicated group call with Laura to discuss ideas, pitches and share opportunities. She’ll look at your pitch, your positioning, your story, your next opportunity. This is direct access to twenty-two years of media relationships and PR thinking applied specifically to where you are and where you want to be. Every two months: The Journalist Pitch Workshop Six times a year, a journalist hand-selected by Laura joins the inner circle on Zoom for a working session unlike anything else available in the market. You don't just listen. You write. In the session you draft a real pitch — your story, your angle, your hook — and the journalist reads it in real time. They tell you what lands and what doesn't, what would make them click and what would make them move on. You leave every session with a pitch that has been reviewed by the actual person you're trying to reach, refined in real time and ready to send. That is the difference between knowing how to pitch and actually pitching.L A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S112233PPPPROXIMITYROXIMITY W H A T ’ S I N C L U D E D
ROXIMITYROXIMITYFour times a year: In-Person Events Quarterly, the inner circle gathers in person. The format shifts — an intimate dinner, a strategy day, an exclusive spa experience. What stays consistent is the quality of the room and the depth of the conversations. These are not networking events. They are the moments where the connections formed in the workshops become real, where the strategies taking shape in your Briefings get refined in the company of women who genuinely get it. And where being in the right room reminds you exactly why you're doing this. Ongoing: The Little Black Book Twenty-two years of media relationships don't sit in a spreadsheet. They live in conversations, in threads and in the kind of professional trust that takes years to build. As a PROXIMITY client you benefit from all of it. When a journalist request comes in that fits one of your stories, you hear about it. When a speaking opportunity arises that belongs to someone in the inner circle, it gets shared. When a connection needs to be made, Laura makes it. This is the most valuable thing in the offer and the hardest to put a price on. Access to the right people at the right moment is what changes businesses. This is how you get it. Every week: The PROXIMITY Telegram Questions, ideas and opportunities live in the private Proximity Telegram group — open for questions Monday to Wednesday, with Laura responding every Thursday. This is not a passive content feed. It is direct access to Laura's thinking — a space to share a pitch for sense checking, ask whether an angle will land, flag an opportunity you've spotted or simply stay connected to the PR conversation between sessions. Laura answers on Thursdays. Which means by Friday you have what you need.L A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S445566PPPPROXIMITYROXIMITY W H A T ’ S I N C L U D E D
ROXIMITYROXIMITYPPPROXIMITY launches with eight founding members. Eight people who understand the value of what is being built here. Eight people who are ready to stop leaving their strategic PR to chance and start building the media relationships that will define the next chapter of their business. Founding members pay £500 per month. That rate is locked in for life — for as long as you remain a client, you pay the founding rate. When the eighth founding place is taken, the price increases. Permanently. This is not a promotional offer with a countdown timer. It is a genuine acknowledgement that the people who back something at the beginning deserve to be rewarded for it. Eight places. £500 per month. Locked for life.L A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SPPROXIMITYROXIMITY T H E F O U N D I N G M E M B E R O F F E R
PPL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SPPROXIMITYROXIMITYA D D - O N S Your founding commitment includes one bespoke 90-day PR plan on joining. For members who want Laura's eyes on their strategy at the 90-day mark — a forensic review of what has landed, what needs to change and what the next sprint focuses on — additional plans are available as a separate investment. Because PR is a long game and the strategy that serves you in month one is not necessarily the strategy that serves you in month seven.Additional 90-Day PR Plans — available to members at any timeROXIMITYROXIMITY
PPROXIMITYROXIMITYL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SPPROXIMITYROXIMITYPROXIMITY is for the established founder, the expert and the business leader who has already built something worth talking about — and who is done waiting for the right people to find out about it. You have been in business long enough to understand that visibility without strategy is noise. You have probably tried PR before — or watched others try it — and wondered why it felt like shouting into a room where nobody was listening. You are not looking for another programme, another course or another community where people share motivational quotes on a Monday morning. You are looking for access. For relationships. For someone who already has the doors open and is willing to show you through them. W H O I S F O R ?
PPPPROXIMITYROXIMITYROXIMITYROXIMITYL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SPROXIMITY is not for someone still finding their feet in business. If your positioning is unclear, your offer is still being refined or you are not yet sure who you serve — this is not the right moment. It’s not for someone who needs to be convinced that media relationships matter. The right person already knows. They are simply waiting for the right way in. And it’s not for someone who wants to be passive. The journalist pitch workshops, the Briefing calls, the Telegram community and the opportunities that arise through Laura's network all require showing up — with curiosity, with intention and with a willingness to act when the moment arrives. W H O I S I T N O T F O R ?
PPEight founding places. That is not a marketing device. PROXIMITY works because of the quality of the people in the inner circle. Journalist pitch workshops are intimate by design — a room of eight focused, established founders writing and refining pitches in real time is a completely different experience to a webinar of two hundred passive observers. The little black book opportunities are shared because there are eight people in the circle, not a hundred. When the eighth founding place is taken, that is it. The founding cohort is closed. The price increases. And the door that is open right now quietly closes.ROXIMITYROXIMITYL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S A note on exclusivityPPROXIMITYROXIMITY Investment Founding membership — £500 per month Eight places. Price locked for life. Includes: bespoke 90-day PR plan on joining monthly hot seat call with Laura bi-monthly journalist pitch workshop on Zoom four in-person events per year weekly Proximity Telegram with Thursday responses from Laura access to PR opportunities and Laura's little black book
PPPPROXIMITYROXIMITYROXIMITYROXIMITYA P P L Y F O R A F O U N D I N G P L A C EL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E SL A U R A P E R K E S — P R W I T H P E R K E S The journalists who will cover your book launch, your product release, your next chapter — they aren’t going to find you by accident. They’re going to find you because someone introduced you. Because they already heard your name in a room they respect. Because when the brief landed on their desk, your story was the one they remembered. PROXIMITY is where that begins.