PROJECT IMPACT REPORT Prepared for Housing Louisiana by Synergy Network, August 2026
Executive Summary Housing Louisiana launched the Louisiana People's Constitutional Convention to begin a statewide conversation about the future of Louisiana's Constitution and help shape the state's next fifty years. Housing Louisiana recognized that meaningful constitutional change starts long before an amendment reaches the ballot. It starts by creating a common understanding of the Constitution, bringing people together, and giving Louisianans the space to think beyond the immediate political cycle toward the future they want to build. Housing Louisiana contracted the Synergy Network to lead the planning, design, and execution of the project. From the beginning, the work went beyond producing a one-day event. Housing Louisiana and Synergy worked side by side to build the strategy, program, participant experience, educational resources, facilitation process, documentation system, public outreach, and day-of implementation needed to bring the vision to life. On August 1, 2026, participants from across Louisiana gathered in Baton Rouge for the inaugural Louisiana People's Constitutional Convention. Through Constitution 101, a moderated fireside conversation, facilitated breakout sessions, and final group report-outs, participants identified what they believe Louisiana's Constitution should protect, require, and make possible over the next fifty years. Synergy provided Housing Louisiana more than a successful inaugural Convention — it produced a repeatable model, a recognizable public platform, a complete set of educational and facilitation tools, a documented synthesis of participant priorities, and a clear path from vision setting to constitutional reform. This report documents the work completed by Synergy Network, the outcomes produced through the project, and the recommended next steps for Housing Louisiana to carry the work forward. PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
Housing Louisiana brought the vision for a people-centered Convention focused on shaping Louisiana's next fifty years. From there, Housing Louisiana and Synergy worked side by side to build the project, shape the content, and make key decisions throughout the planning process. Together, the teams developed a program that moved participants from constitutional education to long-term vision setting. Constitution 101 created a shared foundation. The fireside conversation connected the Constitution to Louisiana's current challenges and future possibilities. Breakout sessions then gave participants space to define what the Constitution should make possible and turn those ideas into clear vision statements. Housing Louisiana guided the project's purpose, priorities, and outreach. Synergy led the strategy, project design, facilitation framework, materials, documentation process, and day- to-day execution. The result was a complete Convention model built through close partnership and designed to support this work well beyond the inaugural event. Building the Project Housing Louisiana launched the Louisiana People's Constitutional Convention to create space for Louisianans to think beyond current political debates and help shape the state's next fifty years. The opportunity was to build more than a one-day event. Synergy was brought in to turn that vision into a clear, statewide project that could educate participants, guide meaningful discussion, capture a shared vision, and give Housing Louisiana a model it could continue to build on. The Opportunity PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION 3
PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION Bringing the Project to Life Once the Convention framework was in place, Housing Louisiana and Synergy turned to outreach, registration, partner communication, and participant preparation. Capture Connect Media was contracted on July 15, leaving 17 days from contract to Convention. Synergy used that compressed runway to align the Convention's public identity and campaign around Shaping Louisiana's Next Fifty Years across paid media, social media, the website, partner communications, presentations, signage, and printed materials. The campaign created more than event promotion. It gave Housing Louisiana a recognizable platform that can continue supporting future Conventions and related organizing. With 17 days remaining, Synergy secured the specialized execution capacity needed to move the public campaign forward. Digital & Paid Media Performance Meta carried the campaign's largest volume, while Connected TV and the website extended the public footprint across additional channels. 71,740 META IMPRESSIONS 30,060 PEOPLE REACHED ON META 1,985 CLICKS 2.77% CLICK-THROUGH RATE ADDITIONAL CAMPAIGN ACTIVITY 9,100 3-SECOND VIDEO VIEWS 2,996 CONNECTED TV IMPRESSIONS 540 CONNECTED TV REACH WEB 664 WEBSITE VISITORS
PROJECT IMPACT REPORTLOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION5Click-Through Rate by CreativeCampaign avg. 2.77%2.65%Core Video (12v)3.38%Market Segment2.01%Core Video (#1) ↑Market Segment CTR was approximately22% abovethe campaign average.|||Volume Matters TooCore Video (12v)37,778 impressions1,003 clicksMarket Segment21,952 impressions741 clicksCore Video (#1)12,010 impressions241 clicksBroad video generated the most total clicks, while targeted creative delivered the highest efficiency.Connected TV FootprintCampaign creative appeared across Fox 8 LIVE (WVUE), WWL-TV (CBS/Roku), WAFB-TV, KSLA-TV, and KPLC-TV. Top Markets by Completed Views Lake Charles Shreveport Monroe Metairie Winnfield Bossier City Alexandria Baton Rouge Ruston New Orleans 447 273 182 105 103 101 72 62 56 15 ✓Lake Charles delivered the highest completed-view volume. ✓Metairie generated the highest household reach within the New Orleans market. ✓Across markets, video completion rates remained consistently strong. Creative Performance & Connected TV ReachThe campaign used multiple creative approaches to drive attention. Broad video delivered the greatest scale, while the market-segment creative produced the strongest efficiency. Connected TV extended the message into households across Louisiana.
Campaign Identity in Market The Convention campaign was not limited to a single placement. The same public identity carried across social media, video, and the website, giving the project a recognizable look and voice across screens. One Message. Multiple Touchpoints. People's Constitutional Convention Sponsored ••• Join changemakers across Louisiana to help shape a shared vision for our state's future. ⌂ ○ + ▶ ◯ TV Connected TV expanded the message into trusted statewide media environments. SOCIAL Social media creative invited registration and participation. WEB The website served as a central destination for information and sign-up.PROJECT IMPACT REPORTLOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
TOTAL REGISTRATIONS 129 TOTAL PARTICIPANTS 50 WALK-UP 10 BREAKOUT GROUPS 4 9 Housing Louisiana staff supported the day and are separate from the 50 participant count. In just over three weeks, the campaign moved from activation to turnout - supporting registration, participation, and four working breakout groups. 7 From Visibility to Participation As the Convention entered its final weeks, the public campaign had not yet moved into full execution. To protect the timeline and ensure the event had the visibility it needed, Synergy stepped in to take on that work—identifying Capture Connect as the right partner, bringing the firm into the project on July 10, and finalizing the contract on July 15. That left just 17 days before the Convention. In that compressed window, Synergy coordinated the campaign launch across paid media, digital outreach, partner communications, and registration, building the visibility and momentum needed to bring participants into the room on August 1. Attendance SnapshotPROJECT IMPACT REPORTLOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
On August 1, 2026, Housing Louisiana and Synergy brought the full project together at the Crowne Plaza in Baton Rouge. Housing Louisiana grounded the day in the purpose of shaping Louisiana's next fifty years, while Synergy managed the program and participant experience — from registration and speaker coordination to room flow, materials, facilitation, documentation, and on-site execution. Convention AgendaTIME 8:30 – 9:30 AM 9:30 – 9:50 AM 9:50 – 10:10 AM 10:20 – 11:20 AM 11:30 AM – 12:45 PM 12:45 – 1:00 PM 1:10 – 2:10 PM 2:20 – 3:00 PM 3:10 – 4:00 PMSESSION Registration, Arrival, and Networking Welcome, Framing, and 50-Year Vision Constitutional Overview and Long-Term Grounding Regional Breakout I Lunch Break / Constitutional Fireside Chat Q&A and Breakout Reset Regional Breakout II Reg Share-Out Closing Advocacy Plenary and Adjournment PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION Convention Day
Tyronne Walker — Principal, Walker Strategic Solutions. Moderator whose experience across government, philanthropy, and advocacy kept the day's conversation focused and accessible. William C. Snowden — Director, The Juror Project; Professor, Loyola University New Orleans College of Law. Helped lead the 2018 campaign to end Louisiana's non-unanimous jury system, modeling how organizing leads to constitutional change. Jan Moller — CEO, Invest in Louisiana. Brought two decades of expertise in state budget, tax policy, and the public safety net. Professor Jason B. Thrower — Southern University Law Center. Brought the legal lens needed to distinguish constitutional questions from legislative or local ones. Moderator & Fireside Panel 9 PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
Breakout sessions were led by: EBR Metro Councilman Anthony Kenney, Activist Laketa Smith, Attorney Hillary Hall-Robinson, and Political Data Strategist James Self, with co-facilitation support from Urban Leaders Fellowship fellows: Shea O'Scannlain, Tuesday Barnes, Katerra Billy, and Catherine Dragone. PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
GROUP ONEUniversal Rights, Public Resources & Democratic Power Shaping Louisiana's Next Fifty Years Across the breakout groups, participants did not treat housing, health care, education, economic security, environmental safety, and public infrastructure as separate from questions of power and government. They connected the conditions people experience every day to who makes decisions, how public money is used, whose interests government serves, and whether basic protections can survive changes in political leadership. The groups did not produce one amendment or one policy platform. They set a clear direction for the work ahead: Louisiana's Constitution should protect human dignity, require government accountability, keep public resources working for the public good, strengthen the voice of residents, and establish durable protections for the next fifty years. Group 1 tied together concerns spanning wages, language access, democracy, transparency, health care, housing, infrastructure, education, and government accountability — through one core question: do people have enforceable rights, and enough power to hold government and industry accountable? The group's three commitments: 1.Guarantee that the human rights and fundamental freedoms of every person are protected and upheld without discrimination. 2.Ensure that all tax dollars are raised, protected, and distributed for the common good and in the public interest, with no waiver of tax dollars. 3.Create a dignified and livable present and future for all people, with industry, infrastructure, and development transparently accountable to human rights, a healthy and sustainable environment, universal enfranchisement, direct democracy, and ballot initiatives. 11 PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
An Inclusive Economy, Transparent Government & Healthy Communities GROUP TWO Group 2 identified shortages of affordable housing, disinvestment in residents, and systems that place profit over people as barriers to a just economy — and organized its vision around three connected priorities: • A just and inclusive economy • Equitable and transparent government • Healthy, safe, and holistic communities Its final message: economic fairness, government accountability, and community well-being depend on one another. Human Well-Being & Government Accountable to People GROUP THREE Group 3 made a direct connection between the quality of people's lives and the structure of government, finalizing two constitutional statements: Louisiana's Constitution shall protect the well- being of all human beings and provide an equitable, viable, and sustainable economy. Louisiana's Constitution shall require a government that is representative of its people, transparent and accountable to people, not corporations. The combined Groups 4 and 5 began with one of the broadest issue sets at the Convention, narrowing to five priorities - housing, health care equity, environmental protection, economic security, and accessible health care and education - then to three final pillars centered on durable, constitutionally guaranteed protections for people and the environment. Louisiana's Constitution should protect people, require government to serve them, and give communities a stronger hand in shaping the future. Durable Guarantees for Housing, Environment, Health Care & Education GROUP FOUR & FIVE PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
Durable Guarantees for Housing, Environment, Health Care & Education A Shared Constitutional Direction Each group used different language, but five clear areas of alignment emerged. Every group named some combination of housing, health care, education, economic security, food access, infrastructure, environmental safety, or wages. Participants consistently described these as more than individual programs. They are the conditions people need to live with dignity, raise families, participate in their communities, and build stable futures. The shared vision was that Louisiana should establish a fair baseline of rights, opportunity, and access that does not depend on a person's ZIP code or the political moment. Human Dignity and the Basic Conditions to Thrive Transparency, communication, checks and balances, representation, civic education, public participation, and accountability appeared throughout the breakout work. Participants expressed concern about government that is difficult to understand, distant from the people it serves, or too heavily influenced by corporations and private interests. Across the groups, there was a clear call for public institutions that answer to residents and make decisions in the open. Government Accountable to the People The use of public money was a consistent concern. Group 1 called for tax dollars to be protected and distributed in the public interest. Group 2 identified privatization and disinvestment in residents as barriers to a just economy. Other groups connected public funding directly to housing, health care, education, infrastructure, and environmental protection. The shared principle was straightforward: public resources should create public value. Public Resources Used for the Public Good 13 PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
Participants called for stronger protections for human rights, equality, voting, enfranchisement, citizen initiatives, direct democracy, civic education, and community decision-making. The groups were concerned not only with what rights the Constitution protects but also with whether people have meaningful ways to exercise power between elections. Several groups called for stronger tools that allow residents and communities to shape public decisions directly. Rights & Meaningful Public Voice Participants repeatedly returned to the need for protections that apply statewide and last beyond a single administration, legislative session, or election cycle. The phrases every family, every parish, and every ZIP code reflected concern that access to basic systems and protections often depends on where a person lives. Participants also raised climate resilience, sustainable infrastructure, environmental justice, technology, and long- term economic stability as issues Louisiana must be prepared to address over the next fifty years.The groups wanted a Constitution that does not simply manage present conditions. They wanted one capable of protecting Louisiana's future. Lasting Protections for Every Louisianan The Emerging Vision Taken together, the breakout groups described a Constitution that should: Protect the dignity and fundamental rights of every person. Make housing, health care, education, economic security, and environmental safety more equitable and reliable. Require government to be transparent, representative, and accountable to people. Ensure that public money and public systems serve the common good. Strengthen voting rights, civic participation, and community power. Establish durable protections that cannot be easily weakened by political or corporate interests. Prepare Louisiana for the economic, environmental, technological, and social challenges of the next fifty years.The clearest throughline was this: Louisiana's Constitution should protect people, require government to serve them, and give communities a stronger hand in shaping the future. PROJECT IMPACT REPORT LOUISIANA PEOPLE'S CONSTITUTIONAL CONVENTION
PEOPLE'S CONSTITUTIONAL CONVENTION SHAPING LOUISIANA'S NEXT FIFTY YEARS From Vision to Constitutional Reform The Convention gave Housing Louisiana a clear, participant-led direction for constitutional reform. The next phase should move on two tracks at the same time: building a focused advocacy agenda and preparing the next Louisiana People's Constitutional Convention. The immediate step is to form a Core Constitutional Reform Working Group within the next 30 days. The group should be responsible for carrying both tracks forward. Housing Louisiana should convene a small working group with the legal, policy, organizing, communications, and public leadership needed to move from broad vision to actionable reform. Housing Louisiana should serve as the convener and backbone of the group. The organization does not need to become the subject-matter lead on every issue. Its role should be to hold the vision together, bring the right partners to the table, and keep the work moving toward clear decisions. Confirm the constitutional principles that emerged from the Convention. Complete legal, fiscal, and policy analysis for each priority. Identify the best pathway for advancing each reform. Build the coalition and public case needed to support the work. Keep Convention participants connected as the agenda develops. Track Two — Prepare the Next Convention What legal and fiscal questions must be resolved? What pathway offers the best opportunity for success? Who must be part of the coalition? What public education and organizing will be required? What are the next actions, responsibilities, and timelines? Track One — Build the Constitutional Reform Agenda 15
PEOPLE'S CONSTITUTIONAL CONVENTION SHAPING LOUISIANA'S NEXT FIFTY YEARS Delivering the Convention Under Budget The Convention was delivered for $64,822 against an approved $89,000 budget. The project closed $24,178 under budget - preserving more than one-quarter of available funds while supporting the full convening, public campaign, and four working breakout groups. The project used 72.8% of the approved budget and preserved 27.2%. Budget at a Glance APPROVED $89,000 project budget ACTUAL $64,822 total spending PRESERVED $24,178 remaining balance UNDER 27.2% below budget Where Actual Funds Went Venue, AV & Food $17,606 ULF Fellows (4) $16,000 Branding, Outreach & Collateral Design $10,000 Marketing & Advertising $10,000 Print, Participant Materials & Event Branding $7,416 Videography & Photography $3,800 The final sheet records no actual spend in Constitutional Experts & Staff, Partner Travel Support, or Contingency; those unspent allocations account for the remaining balance after execution costs.
SHAPING LOUISIANA'S NEXT FIFTY YEARS Project Outcomes The project delivered what Housing Louisiana set out to create: Louisiana's inaugural People's Constitutional Convention and a structured process for beginning a statewide fifty-year vision. Every breakout group produced a final set of constitutional priorities or vision statements, and the day's work was captured for final synthesis. The most important project outcome was the direction participants set for Louisiana's constitutional future. PEOPLE'S CONSTITUTIONAL CONVENTIONSynergy Key Project DeliverablesProject strategy, work plan, and implementation structure Complete the convention agenda and participant journey. Subject matter relevant, moderator, fireside chat speakers, and breakout facilitators Constitution 101 overview Moderator guide, facilitator guides, and speaker briefing materials, moderator slide deck Participant booklet, worksheets, breakout tools, and synthesis collection forms Brand identity, marketing campaign, registration communications, presentations, signage, and printed materials Day-of program management, registration, facilitation, documentation, and quality control Breakout group synthesis and recommended advocacy next steps Professional photography and ready-to-post recap video assets Thank You Synergy Network is grateful to Housing Louisiana for trusting us to help bring the inaugural Louisiana People's Constitutional Convention from vision to reality. Together, we built more than a successful event. We created a statewide platform for Louisianans to begin defining what their Constitution should protect, require, and make possible over the next fifty years. We are proud of what was built and encouraged by the clarity and direction participants provided. While this report marks the close of the inaugural project, it does not mark the end of Synergy's commitment to the work. We remain ready to support Housing Louisiana as it forms the Core Constitutional Reform Working Group, advances the participant-led priorities, builds the advocacy strategy, and prepares the next Convention focused on moving from vision to constitutional action. It was an honor to build this with you. The inaugural Convention was the beginning. What comes next will shape its legacy. 17