Session Facilitators Niyaara Sales Office Visit Antriksh Dadhich Niyaara site Visit Vivek Kulkarni & Tai Sik Hong Session Facilitator 1. Begin the Induction with - Aditya Vandana 2. Icebreaker (activity) 15mins - Common Thread/Photo Wall Safety and Security Briefing Rahul Meshram Organisation Overview Shushma Sharma/Amanda Pereira PMS / Goal Setting Briefing Sharon Dsouza Joining Formalities / Company Policies and Procedures Agnello Fernandes POSH & Values/Purpose Briefing Bhavana Karkera ESG Briefing Shailendra Joshi Introduction to Design Rakesh Kumar Information Security Awareness Madnesh Ojha Strategy Abhineet Jain CRM Overview Ami Mistry Quality Briefing Anurag Shrivastava Suggested Approach to Corporate InductionDay 1Day 2
The AAROHAN logo embodies the idea that every successful journey begins with a strong foundation. The stacked forms represent the structured induction process, symbolising stability, learning, and the essential building blocks that prepare individuals for long-term growth. As the forms progress upward, they reflect continuous development, confidence, and the ascent of every individual within the organisation. Flagship Program - BE Corporate Induction
Welcome to Birla Estates
Our Heritage The values of Aditya Birla Group and Birla Estates can be traced back to the inspiring ideals and vision of three legendary leaders, who established the foundation.Founding father; set up many of pre-independent India’s critical industries.Strengthened Century Textiles & Industries and was a Champion of Education & Philanthropy.M r . G D B i rlaM r . B K B i r l aEstablished the first India-based multinational; put India on the world map.M r . A d i t y a V i k r a m B i r l a
41 Countries6 Continents$67 Bn turnover$112 Bn Market CapSpearheaded over 60 successful acquisitions, mergers & JV’s Globally highest by an Indian conglomerate Raised the Group’s turnover by over 36 times In 2023, he was conferred with the Padma Bhushan - one of India’s highest civilian awards.Mr. Kumar Mangalam Birla Chairman, Aditya Birla GroupChairman of the Aditya Birla Group, one of India's largest multinational conglomerates. He took over leadership in 1995 at the age of 28 and transformed the Group from a US$2 billion enterprise into a global business operating across multiple countries and sectors. MBA, London School of BusinessChartered Accountant, ICAI Kumar Mangalam Birla - Visionary leader & Global Industrialist
Global top 3India top 3Future Growth EngineRENEWABLEPAINTSFINANCIAL SERVICESREAL ESTATEPULP & FIBRETELECOMCHEMICALSENTERTAINMENTDIGITAL PLATFORMSMETALSCEMENTCARBON BLACKFASHION & RETAILDINING EXPERIENCESTEXTILESMININGJEWELLERYTRADINGABG At a Glance
18971951Shri. B. K. Birla was roped in to look after the affairs of the Company1956 Century Rayon was inaugurated Diversification into Chemicals19641974 Foray into the cement sector with the launch of the Birla Gold Portland brand and a 0.6 MTPA Baikunth plant1984 Diversification into the pulp & paper business with the 400-acre Lalkuan plant ‘The Century Spinning & Manufacturing Co. Limited founded as a one-plant company to process cotton 2019 2018 2016 2008 1987 Company renamed as ‘Century Textiles and Industries Limited’ 100-acre textile mill set-up at Jhagadia in Bharuch, Gujarat Textile business reinstated after closure of mills in Mumbai Launched Birla Estates Century Rayon Buinsess granted to Grasim Industries Limited for 15 years Demerger of the Cement Division; merged with UltraTech 2023 Discontinued Textiles Division 2024 Merged with ABG CTIL Legacy
23%77%DiversityGen ZGen YGen XBaby Boomers0.14%11.30%19.63%68.93%2022 2023 2024 2025 2026 182 207 305 514 774Employee StrengthRegion-wise head countBengaluru124NCR193Pune99HO186MMR172Birla Estates - Demographics at a Glance BEPL GrowthFemale : Male Workforce Data as of June 2026
Civil Engineering IIT KharagpurPGDIM IIM CalcuttaAdvanced Management Program Harvard Business SchoolMarket Leadership2025-2026FY25: ~₹8,000 Cr bookings Arika, Trimaya, Punya 2x YoY growthBreakout Growth2024–2025Birla Niyaara (Mumbai) Birla Navya (NCR) Brand presence establishedFlagship Launches2019–2021Transformed into a premier national developer with design-led living focusEstablishment2016–2018~₹9,000 Cr+ pipeline Walkeshwar, Sarjapur, Pune Multi-city presencePortfolio Expansion2022–2023FY26: ~₹8,136 Cr bookings 8+ launches, Mitsubishi JV and Mumbai redevelopment entryA 30+ year industry veteran, Mr. Jithendran rose from GET to Executive Director at Godrej Properties, helping steer its IPO and hyper-growth phase.10 years in the making K T Jithendran - Shaping Birla Esates
Gaurav Jain Deputy CEOAnitha Krishnan Head MarketingRakesh Kumar Head DesignKeyur Shah CFOSachin Sinnarkar Head Corporate AffairsMr. K. T. Jithendran (MD & CEO)Tushar Gaurav Head BD Meet the Leadership Team
Shibani Shirodkar Legal HeadAbhineet Jain Head Strategy & Business Development Shailendra Joshi Head ESGAnurag Shrivastava Head QualityMr. K. T. Jithendran (MD & CEO)Ami Mistry Head CRM, Digital &Nisha Oza Head HR & Admin Meet the Leadership Team
Gaurav Jain (Deputy CEO)Shikhar Soumya Region Head PuneSandeep Patwa Region Head NCRSachin Bhosale Head ProjectsNarendra Joshi Head OperationsTarendra Singh Head SalesMunish Mathur Region Head SouthAnkit Agarwal Region Head MMR Meet the Leadership Team
GROWTH MINDSET OWNERSHIPRESPECTTEAMWORKCulture Tenets Our Compass - Values & Culture Tenets
We will provide an iconic brand experience aligned to our legacy by never compromising on transparency, commitment, quality and superior design.VISION Our Guiding Principals To transform the perception of the Indian real estate sector by delivering an exceptional experience and creating value, at every level, for every stakeholder. MISSION
Our Purpose To enrich lives by building happy communities rooted in the trust
Thoughtful Design Thoughtful DesignLandscapped Green SpacesLifestyle AmenetiesEnvironmentally ConciousNATURECULTUREARCHITECTUREOur Philosophy - LifeDesigned
FY 2022 1913 Cr FY 2021 621 Cr FY 2023 2183 Cr FY 2025 8000+ Cr FY 2020 464 Cr FY 2024 4000Cr 6-year growth trajectory CAGR = approx 76% Fastest Growing Real Estates Brand in the Country
9 ProjectsBirla Punya, Wellesley Road Birla Evam, ManjiriNCRPuneMumbaiBangaloreBirla Aurora, Worli © Birla Centurion, Worli © Birla Vanya, Kalyan Birla Niyara, Worli Birla Anayu, Mumbai Birla Taranya, Thane Birla Mrida, Boisar Worli New Plot, MMR Birla Parinee, MMRBirla Alokya, Whitefield © Birla Tisya, Magadi road Birla Trimaya, Devanhalli Birla Ojasvi, RR Nagar Birla Evara, SarjapurBirla Navya, Golf Course Ext. Rd. Birla Arika, Sector 31, Gurugram Birla Pravaah, Sector 71, Gurugram2 Projects5 Projects3 ProjectsCompleted ProjectsOngoing ProjectsUnlaunched Projects © Commercial Projects Our Presence in India
Birla Evam Pune A glimpse of our projects
Birla Niyaara Mumbai A glimpse of our projects
Birla Evara Bengaluru A glimpse of our projects
Birla Ojasvi Bengaluru A glimpse of our projects
Birla Punya Pune A glimpse of our projects
Birla Taranya Mumbai A glimpse of our projects
Birla Trimaya Bengaluru A glimpse of our projects
Birla Pravaah Gurugram A glimpse of our projects
Birla Arika Gurugram A glimpse of our projects
Birla Aurora Birla Centurion Mumbai A glimpse of our commercial projects
Our Journey so far...
Regional HRLabour ComplianceNISHA OZAHead - Human RecourcesK M AIYAPPA IQRA SHAIKH BHAVANA KARKERA SNEHA KURUP ANURAG PILLAI YESHA JANIALKA SHETAKARRAVINDER BISHT AAYUSHI LALPRATHIEEKSHA PRAKASHBengaluru NCR MMR Pune VINAL BHUVA HARLEEN KAUR SHUSHMA SHARMA PRIYANKA DHANJAL AMANDA PEREIRA SHARON DSOUZA GANESH KULKARNI AGNELLO FERNANDES VIDHI SHAH HEMANG MAJMUDARTalent Acquisition Young Talent Management Employer BrandingRewards & Recognition HR Operations Organizational EffectivenessLearning & Development Talent Management Meet the HR teamDINESH OJHA
Festivals & Cultural CelebrationsEmployee Milestone RecognitionFun Fridays & Engagement ActivitiesWellbeing InitiativesImmersive Induction ExperiencesExperiential Learning & DevelopmentLife at BE
Enterprise Leadership Dev. Managerial Effectiveness Developing Young TalentAuthentic Leadership AI Based AutomationF U C T I O N A L S K I L L SP E O P L E CAP A B I L I T I E SC U L T U R E B U I L D I N GF U T U R E S K I L L SB.E.Way of Project Execution B.E.Way of Selling B.E.Way of Customer Engagement B.E.Way of Design B.E.Way of QualityOwnership Teamwork RespectA - Aligning Workplace AgilityB- Building Growth CapabilitiesC - Creating A Purpose Driven CultureD - Developing TalentBirla Estates provides a world of opportunities to learn, develop and grow as professionals BE way of Learning Gyanodaya Corporate training center Navi MumbaiCEPCONTINUOUS EDUCATION POLICYDIGITAL LEARNING
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