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PREPARED FOR 1029 PINTAIL CIR FOLSOM CA 95630JUST LISTED TO SOLD JUST LISTED TO SOLD
KW is the largest independent real estate franchise WHY KELLER WILLIAMS?WHY KELLER WILLIAMS? A network of over 191,000 real estate consultants with a projected growth of 300,000 820 offices in the United States and Canada (55+) major markets Excellence in cutting-edge real estate training, real estate coaching and real estate education Named "Most Innovative Real Estate Company" by Inman News
People know me for my optimism, attention to detail, and knack for turning “this feels overwhelming” into “we’ve got this.” Whether you’re buying your first home, upgrading to your dream space, or selling to start a new chapter, I make sure the process feels seamless — and even a little exciting. Before real estate, I spent 18 years supporting powerhouse CEOs in law and tech. That experience taught me how to anticipate needs, manage complex situations, and deliver five-star service every time. Now, I bring that same energy to real estate — where you’re the CEO, and I make sure everything runs like clockwork. M o m , w i f e , a n d t r u s t e d S a c r a m e n t o r e a l e s t a t e a d v i s o r .SOME THINGS I'M PROUD OF... $4.25M Probate Team Sales with over $1M+ sales in 9 months Named KW Sac Metro Rising Star 2024 Proud Partner and supporter of Mustard Seed School in providing 100+ meals to homeless students in Sacramento and counting.I’MI’MShanitaHey there, People know me for my optimism, attention to detail, and knack for turning “this feels overwhelming” into “we’ve got this.” Whether you’re buying your first home, upgrading to your dream space, or selling to start a new chapter, I make sure the process feels seamless — and even a little exciting. Before real estate, I spent 18 years supporting powerhouse CEOs in law and tech. That experience taught me how to anticipate needs, manage complex situations, and deliver five-star service every time. Now, I bring that same energy to real estate — where you’re the CEO, and I make sure everything runs like clockwork. M o m , w i f e , a n d t r u s t e d S a c r a m e n t o r e a l e s t a t e a d v i s o r .SOME THINGS I'M PROUD OF... $4.25M Probate Team Sales with over $1M+ sales in 9 months Named KW Sac Metro Rising Star 2024 Proud Partner and supporter of Mustard Seed School in providing 100+ meals to homeless students in Sacramento and counting.I’MI’MShanitaHey there,
01It’s my job to represent your best interests and handle every detail of your sale with care and precision.Commitment02Honesty and trust are at the heart of my approach. I’m all about straightforward feedback and realistic expectations.Transparency03Clear, consistent, and timely communication is my priority throughout every step of the selling process.Communication04I leverage my experience and market knowledge to advocate for you, strategically navigating offers to secure the best outcome.Expert NegotiatingWhat you can expect Working with me What you can expect Working with me
PRIMROSE DRIVE #34ARepresented Buyer. Purchased $20,000 under market value and negotiated seller purchased 1-year home warranty.SOLDRECENT SALESRECENT SALESSOLD 601 SWEETGUM LANERepresented Seller. Sold for $150,000 over highest cash offer received by seller and $25,000 over asking price. Under contract in 9 days!SOLD 7 MABREY COURTRepresented Buyer. Assisted buyer in obtaining over six figures in downpayment assistance to purchase their dream home in the Bay Area.
SELL IT Receive & accept an offer, remove contingencies04 SHOW IT Open houses, private showings & previews03 MARKET IT Strategic marketing02 PREPARE IT Price it right, make necessary repairs, clean, declutter & stage01 CLOSE IT Transfer title, closing day!05SALES PROCESS TIMELINE
PREPARE IT01
"Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Walk in their shoes and see what they see within the first 8 seconds."Together we’ll walk the home, room by room and take notes on improvements to make before listing. → Ask for my listing prep checklist to help with this!CLEAN, DECLUTTER AND SPRUCE UP
SELLER CONCIERGE If the home needs repairs, cleaning, staging, storage, or other sale-related preparation before listing, eligible sellers may apply for up to $50,000 through our Seller Concierge program. Prepare the home for market without paying for every improvement upfront. Repairs and handyman work Cleaning and touch-ups Staging Storage Temporary housing Other sale-related preparation needsThis option may help cover things like: There is a small program fee Sellers may use any vendor or contractor of their own choosing Approval is subject to program eligibilityWhat to know:
MARKET VALUE-10%60%75%-15%90%+10%+15%10%ASKING PRICE% OF INTERESTED BUYERSYour property attracts the most interest when it is first listed. Properties that are priced correctly from the beginning typically sell for more in the end. Overpriced homes sit on the market longer.PRICE IT RIGHT“Thoroughly evaluating the market to determine the value of your home and price it appropriately is the most important step of the entire process .” -
OVER MARKET VALUEHome will take longer to sellMore hesitation from buyersThe home might not appraise by the buyer’s lender–––BELOW MARKET VALUEThe home will generate interest+A quicker sale is likely+May receive multiple offers+Risk of selling at a lower price–WHAT HAPPENS WHEN YOU PRICE IT RIGHT?=AT MARKET VALUENo appraisal issues+Buyers will recognize a fair price+Listing will appear on more relevant buyer searches+
Staging is a powerful tool that help buyers imagine themselves living in your home. I recommend staging on a case-by-case basis. Sometimes that means full staging. Sometimes it means partial staging. And sometimes it simply means editing, rearranging, and styling what is already there. The goal is not to overdecorate the home but to make each room feel clean, spacious, warm, and easy for buyers to understand. When done well, staging can: reduce buyer hesitation highlight the home’s best features help buyers emotionally connect before they ever write an offer.LET’S TALK STAGING*Statistic from the National Association of Realtors® Research Group, 201973%Staged homes spend 73% less time on the market compared to homes that haven’t been staged.DID YOU KNOW
MARKET IT02
Strategic marketing is how I do that →IT’S MY JOB TO BRING YOU A BUYER AT THE TERMS AND PRICE YOU WANT IT’S MY JOB TO BRING YOU A BUYER AT THE TERMS AND PRICE YOU WANT
Internet 53.2% Agent 29.8% Sign 7.4% Seller 5.3% Print 1.1%Create an effective MLS listing Professional photography & video Email blasts to buyers in my database Social media marketing Ads to your target buyer persona Dedicated property websiteDIGITAL MARKETINGMore than likely, the first place a buyer will see your home is on the internet.This is how we get the home seen online:Source: 2019 NAR Home Buyer and Seller Generational Trends
Open houses Broker previews Postcards & Flyers Yard sign captures Invite neighbors for property previewTRADITIONAL MARKETINGThese are the classic strategies that work in tandem with digital marketing.Here’s what we do:
Broker Preview Invited agents in my network to view the property before it hit the market, giving them firsthand knowledge to share with their active buyers. Yard Sign Captures Using a QR code, we drove immediate interest from passersby to the online listing. Capturing their email address to follow up and continue the conversation. Exclusive Property Preview for Neighbors This turned them into ambassadors who sourced friends, family, and colleagues searching for a home in the area.THE SALE OF 45 OAK DRIVESocial Media Marketing Produced 2 property walkthrough videos and 2 reels, showcasing key selling points and the area’s lifestyle benefits. Distributed the videos on Instagram & Facebook. Targeted Ads Reached a strong pool of potential buyers using tailored demographic targeting. Custom Email Blasts Targeted email campaigns to a curated list of potential buyers and real estate agents, highlighting the property’s features, the listing videos and open house dates.THE MARKETING STRATEGIESCASE STUDY
Reached over 20,000 targeted users on social media Sourced 12 high-quality leads Received multiple offers within 30 days. Sold 9% over the asking price. The owners were thrilled with the quick sale and the seamless marketing process.“My experience with [Agent's Name] as my real estate agent was nothing short of remarkable. From the initial consultation to the final closing, their knowledge, patience, and dedication were evident. [Agent's Name] took the time to understand my needs and preferences, making the home buying/selling process seamless and stress-free."WHAT MY CLIENTS SAIDTHE SALE OF 45 OAK DRIVETHE MARKETING RESULTSCASE STUDY
SHOW IT03
THE SHOWING PROCESS→ Ask for my showing prep checklist!PARAMETERS FOR SHOWINGSDetermine best dates & times for owner Determine typical owner notice: (24h is standard) Determine minimum owner notice: (2h is standard)BEST PRACTICES30 minutes Owner has stepped out Utilize an electronic lockbox Pets are vacated or put in a designated area Invite pre-qualified leads for private showings Feedback is gathered and shared with owner
OPEN HOUSE STRATEGY4 DAYS PRIORRun Facebook ad to target demo Postcard invite to 50 neighbors Personal note invite to 10 neigbors Email inviteDAY OF OPEN HOUSESignage Video for social media Required sign-ins Video thank yous1 DAY AFTER Follow up email to guests Follow up texts to guests Summary & feedback to ownerBefore we host an open house, our goal is to set as many private showings of the home as possible. Why? Because buyers opting for private showings tend to be more serious and motivated shoppers. Once the home is on the market for 2 weeks, we will determine if it makes sense to host an open house. My open house formula follows a 4-1-1 formula so we maximize the likelihood of bringing in a great buyer.
SELL IT04
I will receive and review all offer(s) I will send the offer(s) to you for review We’ll set up a time to discuss the offer(s) and I’ll present a net proceeds sheetRECEIVING OFFERS010203
CLOSE IT05
THE CLOSING PROCESSWe’ll start the closing process once we accept an offer – woohoo! These are the major milestones to expect: Escrow Buyer’s due diligence Loan approval & appraisal Final walkthrough Closing day!
Once we're under contract, we’ll need to clear any contingencies outlined in the offer before we close. Common contingencies: Inspection Appraisal Financing Home saleWHAT ABOUT CONTINGENCIES?
Do I have to pay buyer’s agent compensation? Technically no, but you will receive more offers and appeal to a wider pool of buyers if you’re offering compensation. We don’t have to disclose to buyers or their agents the amount that we’re offering up front. It is customary to provide a buyer’s agent 2-2.5% of the sale price. What if the buyer doesn’t have an agent? I would be willing to work with a buyer directly however, as your agent, I would still represent your best interests through exclusive representation. I would act as a facilitator on behalf of the buyer. Our brokerage charges an additional 1% in this case.WHAT’S CHANGED WITH BUYER’S AGENTS?
PRE LIST LISTING & MARKETING UNDER CONTRACT CLOSINGResearch market conditionsCheck title, plat map, tax assessor, zoningCoordinate photo & videoProvide staging & repair recs to ownerDetermine pricing strategy w/ ownerIdentify buyer prospectsList property on MLSContact key agents for previewsSend postcards to neighborsEmail buyer database for previewLaunch social media marketingPlan showings & open houseConnect attorneys & disburse documentsCoordinate inspection & appraisalPlan repair negotiation strategyManage key contingency datesReview title & mortgage commitmentsWork on specialized documentsDetermine oil, propane & misc adjustmentsRequest final utility readingsComplete final documents (addendums)Review closing disclosures for accuracyCoordinate final walkthroughCoordinate closing YOUR TO-DO’S CLEAN & STAGE CHOOSE ESCROW OFFICESIGN DOCSPLAN YOUR MOVESELLING PROCESS AT A GLANCE(WHAT WE TAKE CARE OF BEHIND THE SCENES)
When do you want to hit the market? Sign listing agreement Schedule staging, photos, videosNEXT STEPSComing soon campaign Go live!