Brand Guidelines
Content 03. Introduction Logo Overview 04. Logo Goals Logo Philosophy 05. Logo Personality Logo Visual Identity 06. Typography 07. Logo Brand Logo Variety Placement 08. Logo Brand Clear Space Minimum Size Requirement 09. Logo Brand Logo Arangement 10. Logo Brand With Strapline 11. Logo Brand Without Strapline 12. Background Color 13. Askgio’s Design Element 14. Askgio’s Color Palette 15. Askgio’s Color Palette 16. Logo Don’ts 17. Print Media 18. Digital Media 19. Photography
Introduction The EduLink Mauritius logo was designed to visually represent the application's mission of connecting students with qualified tutors and extracurricular instructors across Mauritius. As a digital platform that aims to make education more accessible, affordable, and location-based, the logo combines meaningful visual elements that reflect learning, growth, and connectivity. The design is modern, professional, and easily recognizable across digital and print applications, making it suitable for a contemporary educational technology platform. The EduLink logo consists of three key elements: an open book, a location pin, and a leaf. The open book symbolizes education, knowledge, and academic development, while the location pin highlights the application's ability to help users find nearby tutors and learning opportunities. The leaf represents personal growth, continuous learning, and future success. Together, these elements create a strong visual identity that clearly communicates the purpose and values of the EduLink platform. Logo Overview 3
Logo Goals The goal of the EduLink logo is to establish a trustworthy and recognizable visual identity that reflects the application's core purpose of connecting learners with educational opportunities. The logo aims to communicate accessibility, educational support, personal growth, and community connection while appealing to students, parents, tutors, and educational professionals throughout Mauritius. The philosophy behind the EduLink logo is that education should be accessible, connected, and empowering for everyone. Learning is not only about acquiring knowledge but also about personal growth and creating opportunities for future success. By combining symbols of education, location, and growth, the logo reflects EduLink's commitment to bridging the gap between students and educators while fostering lifelong learning and development within the Mauritian community. Logo Philosophy 4
Logo Personality • Educational: Promotes knowledge, learning, and academic development, reflecting the core purpose of connecting students with opportunities. • Trustworthy: Builds confidence through a professional and reliable identity, assuring users that they can find credible tutors and learning support. • Accessible: Makes education easier to reach by helping students find affordable tutors and extracurricular instructors nearby. • Supportive: Encourages learners throughout their educational journey while helping tutors grow their visibility and client base. • Professional: Maintains a modern, credible, and polished appearance that appeals to students, parents, and educators alike. • Innovative: Utilises technology to simplify tutor discovery and create a smarter, more efficient learning experience. • Education & Connection: Book and pin represent learning and tutor discovery. • Meaningful Colours: Blue for trust and education; green for growth and opportunity. • Clean Typography: Modern, readable, and professional. • Growth Symbolism: Leaf represents learning, development, and success. Logo Visual Identity
Typography The typography complements the logo and enhances the brand's modern, professional feel. The chosen typeface is clean, easy to read, and versatile. • Primary Typeface, logo font Font: Sans serif, Aonic Usage: For all headings, titles, and prominent text. • Secondary Typeface, strapline Font: Sans serif, Bahnschrift Usage: For body text, paragraphs, and detailed information. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! @ # $ % ^ & * ( ) < , / ? { [ } } 0 1 2 3 4 5 6 7 8 9 10 a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 10 ! @ # $ % ^ & * ( ) < > , , A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 10 1 @ # � % ^ & * ( ) , > ? 6
The logo has different versions to ensure it remains versatile and effective across various applications and media. Each version is designed to maintain the brand's integrity while adapting to different contexts, ensuring that the logo always looks its best, regardless of where it's used. Primary logo Secondary Logo Tertiary Reasons for Different Versions: Adaptability to Various Backgrounds Context Specific Branding Consistency Across Media Logo Brand VERTICAL PLACEMENT Alignment: Align the logo to the left, center, or right, depending on the layout, while keeping the clear space around it free from other elements. LOGO VARIETY 7 EdulinkYour Pathway to Success
8 Digital Media: The logo should be at least 72 pixels wide to stay sharp and readable on screens. It is to ensure legibility and visual impact, the AskGio logo should never be reproduced smaller than the minimum size guidelines. Print Media: The logo should be at least 1 inch (25.4 mm) wide to ensure all details are visible. 25.4 mm Logo Brand There are 2 versions:-CLEAR SPACE Margins: Keep a margin equal to the height of the "D" in "EDU" when placing the logo near the edge to ensure it has enough space ALWAYS KEEP THE INDICATED CLEARANCE AREA FROM OTHER ELEMENTS. MINIMUM SIZE RREQUIREMENT To ensure the logo remains clear and legible, a minimum amount of clear space should surround it. This clear space helps prevent other design elements from encroaching on the logo, maintaining its integrity. Edulink
Logo Brand REVERSED VERSION OF THE BRAND LOGO ON BLUE POSITIVE VERSION OF THE BRAND LOGO ON WHITE� REVERSED VERSION OF THE BRAND LOGO ON GREEN WITH STRAPLINE MONOCHROME VERSION OF THE BRAND LOGO LOGO ARANGEMENT 9
VERTICAL POSITIVE AND REVERSED VERSION OF THE VERTICAL BRAND LOGO� Logo Brand WITH STRAPLINE Primary Logo: The full-color logo features "Edu" in bold electric blue, "Link" in vibrant green, and the Book icon in a mix of both colors and orange. Monochrome Version: A black-and-white logo version is available for use where color isn't an option, keeping the design clear and recognizable. Inverted Version: This version is for dark backgrounds, with adjusted blue and green colors to ensure visibility and contrast. 10
11 Logo Brand POSITIVE VERSION OF THE BRAND LOGO ON WHITE REVERSED VERSION OF THE BRAND LOGO ON BLUE POSITIVE AND REVERSED VERSION OF THE VERTICAL BRAND LOGO� WITHOUT STRAPLINE MONOCHROME VERSION OF THE BRAND LOGO REVERSED VERSION OF THE BRAND LOGO ON BLUE
Background Color COLOR PALETTE Use Only These Color And The Monochrome Color White: HEX: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0C Vibrant Green: HEX: #39B54A RGB: 57, 181, 74 CMYK: 68, 0, 100, 0 Pantone: 354 C Bold Blue HEX: #001F54 RGB: 0, 31, 84 CMYK: 100, 63, 0, 67 Pantone: 282 C Don’t use other color background 12
Logo Don’t Don’t strech the logo Don’t use effect on the logo Don’t change the placement of the logo Don’t modify the logo 13
EduLink’s Design Element OTHER WAY TO USE THE LOGO playing around with the logo design EduLink brand icon DESIGN ICON 20 ! A FaceTime Calendar Photos Mail Weather Notes Reminders App Store Instagram Facebook Twitter Whatsapp 12:00 EduLink ENTER EXIT E d u L i n k USERNAME PASSWORD 14 Edulink
15 EduLink’s Color Palette • Color Palette: The color palette of EduLink plays a crucial role in communicating the brand’s values: Bold Blue: This color represents professionalism, trust, and reliability, making it a key component of the brand’s identity. Green: Symbolizing growth, innovation, and energy, green is used to highlight EduLink’s commitment to helping entrepreneurs thrive and succeed.
EduLink’s Color Palette Secondary Colors Primary Colors To Use Vibrant Green: HEX: #39B54A RGB: 57, 181, 74 CMYK: 68, 0, 100, 0 Pantone: 354 C Bold Blue: HEX: #001F54 RGB: 0, 31, 84 CMYK: 100, 63, 0, 67 Pantone: 282 C Light Grey: HEX: #E0E0E0 RGB: 224, 224, 224 CMYK: 0, 0, 0, 12 White: HEX: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 Don’t use Don’t use pale color or any other color for the logo 16
Digital Media8 : 3 0 S I G N I N C R E A T E A N A C C O U N T OR INVESTMEN TODAY 8 : 3 0 S I G N I N C R E A T E A N A C C O U N T OR INVESTMEN TODAY Digital media: Use the full-color logo on the front, with clear space maintained around it. Contact details is follow according brand's typography guidelines. 17
Info@EduLink.com www.EduLink.com