This brand book defines the visual identity and guidelines for a pet product brand. It is intended for designers, marketers, and anyone creating materials for the brand. The document opens with the brand's mission and vision, which focus on small pets and the bond between pets and their owners. It then presents the logo design, including the main icon, monochrome version, and the meaning behind…
This brand book defines the visual identity and guidelines for a pet product brand. It is intended for designers, marketers, and anyone creating materials for the brand. The document opens with the brand's mission and vision, which focus on small pets and the bond between pets and their owners.
The logo design section presents the main logo icon, monochrome version, and the meaning behind the combined cat and rabbit silhouette. The soft oval shape adds warmth and comfort, while the minimal style keeps the design clean and friendly. Logo variations are shown in black, light pink, dark brown, cream white, soft coral pink, white, and peach.
The colour palette lists primary and extra colours with HEX, RGB, CMYK, and Pantone values. Primary colours define the brand identity and include light pink, soft coral pink, peach, cream white, and dark brown. Extra colours are used as supporting accents. The typography section specifies the primary typeface Milkyway DEMO and secondary typeface Folks-Light, used for headings and brand elements.
Logo usage guidelines show allowed and not allowed practices, such as not deforming the logo or changing its typography, shape, or colour. Visual elements include illustration styles for packaging, featuring animal mouths, bones with and without fill, and whole fish and bone fish. The brand application section covers packaging design, demonstrating how the identity is applied to products.