LOCAL AAJ KAL PROJECT BRIEF // Develop a five-ensemble Spring/Summer 2026 womenswear collection for a selected brand by translating a chosen theme into original motifs, creating digital print designs, and integrating handcrafted embellishments into the final garments.
House of Fett is a contemporary Indian fashion brand known for bold yet minimal designs. The Long Weekend collection shown on the right features relaxed silhouettes, lightweight fabrics, and statement prints inspired by Japanese street stalls and Jaipur’s havelis. BRAND ANALYSIS - Women aged 22-40 - Fashion-forward and urban - Based in metro cities & global NRI hubs - Professionals, creatives - Value bold, versatile fashion with a global edge - Seek statement pieces that reflect self-expression TARGET AUDIENCE Price Range: ₹2,999–₹8,499 Reflecting a mix of casual separates and elevated statement pieces, positioning the collection as accessible premium re- sortwear. PRICE RANGE
Local Aaj Kal is an inclusive print-based collection inspired by the brand’s use of places as creative narratives. Drawing from the nostalgia, movement, and ev- eryday stories of Mumbai’s local trains, the collection transforms familiar jour- neys into wearable memories. INSPIRATION & CONCEPT BOARD Local Train Map Jaipur Haveli THEME BOARD
FABRIC BOARD & COLOR BOARD This collection uses white (11-0601 TPX ) and off- white (11-0602 TCX) to express inclusivity through subtle color harmony. White uplifts and complements fair skin tones with its clean brightness, while off- white softly blends with dusky tones, enhancing their warmth without overpowering them. COTTON FLEX 11-0602 TCX COTTON CAMBRIC 19-1650 TCX 19-3940 TCX 11-0601 TPX 130 GSM 90 GSM Food motifs Bold numbers Grid MOTIF STUDY Vintage postal Postage
MOTIF EXPLORATION Female’s Only Sign DabbawalaPostageRailway TrackWindow Grid Train WindowRailway TrackPassengers LurkingEmergency ChainStation Clock Gajrawalin Train Side View Train Interior Train Interior Station Perspective View Famous Food Famous Food Station Sign Female’s Only Sign Nimbu PaaniChai Stain Nimbu Mirchi for Evil Eye Train Ticket Bhelwalein Bhelwalein
FINAL MOTIFS FINAL COMPOSITION
Repeat Size: 8”x8” 4”x4” 1.625”x1.25” 1.125”x1.625” 1”x1” 2”x2” Repeat Size: 8”x8” Aao Milo Chalo Woh Ladki Hai Kahan? 1”x1” 2.18”x2.21” Repeat Size: 8”x8” 5.25”x3.625” 2.125”x2.75” Repeat Size: 8”x8” Dabbawale Mumbai Meri Jaan
Repeat Size: 6”x8” 5.375”x1.5” 3.635”x2.25” 1.6”x1.95” 5.375”x3.7” 3.63”x2.47” 3.36”x5.05” 3.48”x3.48” 3.36”x5” Repeat Size: 8”x8” Rail Ka Safar Local In Dino 6.27”x4” 6.27”x4” 2.5”x3.14” 1.85”x1.85” 2.92”x2.83” 2.95”x2.2” 2.21”x3” Repeat Size: 8”x8” Repeat Size: 8”x8” Intaha Ho Gayi Int- ezar Ki Ek Garam Chai Ki Pyali
FINAL SHOOT Aao Milo Chalo Woh Ladki Hai Kahan?
Dabbawale Local In Dino
Ek Garam Chai Ki Pyali