Take stock. Get aligned. Grow with purpose.
Align. Brand. Grow. A focused programme for established businesses that want to take stock, clarify their direction and accelerate growth. Designed for businesses over 18 months old, the programme brings together strategy, leadership, brand and team alignment. The journey includes: • Strategic Growth and Vision Workshop • Brand Workshop • Brand development • Growth Implementation Review • Accountability and Team Alignment Workshop Best for businesses that need to: • Refocus their direction • Align their leadership team • Review their business plan • Refresh or rebuild their brand • Improve accountability • Build momentum for growth
Strategic Growth and Vision Workshop
We focus on: • Vision, mission and values • Business performance • Growth ambition • Business plan review • Priorities for the next 12 to 24 months • Leadership capability • Team alignment • Operational challenges • Accountability • Risks to growth Outcome A clearer direction, stronger leadership focus and agreed priorities before the brand work begins. Pre Branding A half day facilitated workshop with directors and the wider leadership team. This session helps the business step back, review where it is now and agree where it needs to go next.
Brand Workshop
We explore: • What the brand is • Why the brand matters • The purpose of the brand • The key parts of a strong brand • The business WHY, WHO, HOW and WHAT • Whether the current brand still fits • What needs to change or improve Outcome A clearer understanding of the business DNA and the foundations needed to create a stronger, more relevant brand. Recommended group size 4 to 8 people. The Brand Workshop helps the business understand what its brand really stands for before creative work begins. It looks beyond the logo, colours and website. It explores the purpose of the brand and how it should reflect the business today and support where it is heading next.
Growth Implementation Review
We review: • Progress since the first workshop • Early wins • Barriers to growth • Team response to the brand • Brand rollout progress • Strategic priorities • Gaps in delivery • Actions needed to keep momentum Outcome A practical review that helps turn the strategy and brand work into real business action. Post Branding A half day workshop held around 6 to 8 weeks after the branding work has been completed. This session reviews progress and makes sure the business is embedding the new strategy and brand direction properly.
Accountability and Team Alignment Workshop
We focus on: • Progress against objectives • Accountability for delivery • Team alignment • Brand behaviours • Internal culture • Ways of working • Maintaining momentum • Next steps for growth Outcome A more aligned team, clearer ownership and stronger follow through across the business. A further half day workshop held around three months later with directors and wider team members. This session helps keep the business focused, aligned and moving forward.
Investment
£4800 + VAT investment. The core Growth Reset Programme is built around structured workshops, with Optional brand development scoped separately depending on the needs of the business. Optional coaching, strategy days and leadership development can be added where extra support is needed.
Take stock. Get aligned. Grow with purpose.
Contact us Andrew Hope 07531 589221 andrew@hopecreative.co.uk Heather Whitehead 07974 144031 heather@hwleadershipconsultancy.co.uk