➤ • ANALYZE • BRAND • CONSTRUCT • DELiVER • EXECUTE • ➤ ➤ • FRAMEWORK • GUiDELiNE • HiERARCHY • iDENTiTY • JOURNEY • ➤
Digital to physical execution design by Rj Sarkar “From Concept Research to Crafted Manufacturing Design solution” ➤ • ADVERTiSiNG - BRANDiNG • CREATiVE • DESiGNiNG - EXECUTiON • ➤
i N D E X CONTENTS “This portfolio presents my journey of over a decade as a brand production designer, showcasing creative solutions across advertising, branding, digital campaigns, print media & CNC production design. Each project reflects a strong focus on clarity, creativity, and brand impact.” 02 ABOUT ME 07 CREATiVE SKiLLS 12 RETAiL 14 EVENT DESiGNiNG PROJECT09 BRAND EXPERiENCE03 CONTACT18 PRODUCT DiSPLAY13
ADVERTiSiNG | BRANDiNG | CREATiVE | DESiGNiNG EDiTiNG | FABRiCATiON | GRAPHiC | HOARDiNG | iDENTiTY JUNCTiON | knowledge | LEARN Ai | MOTiON | NEON OUTDOOR | PRODUCTiON | QUALiTY | RETAiL SOCiAL | TYPOGRAPHiC | UNiQUE | ViSUAL WEBSiTE | XPERiMENT | YOUTUBE | ZONE 1 ➤ • AI-Driven Design • CNC Production • Digital Campaigns • Showroom/Store Design • Print Media • Packaging Design • ➤
111 A B O U T M E iNTRODUCiNG BRANDin̄ḡ & PRODUCTiōn̄ Solution by Rj Sarkar “Hello, I am Ranjan Sarkar, A Visual brand production designer with over 12+ years of experience in delivering creative, impactful & production-ready design solutions. Over the years, I have worked across diverse industries including Advertising, Branding, Print, CNC, Packaging, Event, Exhibition, Digital-Physical Campaigns & Execution Design.”रंजन सरकाररंजन सरकाररंजन सरकार 2ArtVArtViSiONiSiON:: PRODUCTiōn̄PRODUCTiōn̄ - DESiGN- DESiGNArtViSiON: PRODUCTiōn̄ - DESiGN∞∞∞
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B R A N D EXPERiENCE "I have over a decade of professional experience in the design industry, starting as a Junior Designer and growing into the role of Creative Director at Brand Sutra Media Convergence Pvt. Ltd. During this journey, I worked on Advertising, Branding, Packaging, Digital Campaigns, and Production Design for a wide range of clients. Founded since 2024 ArtViSiON: PRODUCTion DESiGN, Indore my own creative startup, where I continue to deliver impactful visual solutions across Print, Digital & Experiential Media." BRANDiNGR CREATiVER DESiGNiNGE ARTWORKiNGR 4
"Design is not just about what we see, but how it shapes the way we connect, remember and trust a brand. I transform abstract ideas into visual identities that breathe life into businesses and leave a lasting impression." 12+ Years Experience 100000+ Retails Execution 1000+ ACP Cladding Signage 150+ Startup Project Served 5ArtVArtViSiONiSiON:: PRODUCTiōn̄PRODUCTiōn̄ - DESiGN- DESiGNArtViSiON: PRODUCTiōn̄ - DESiGN∞∞∞
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8ArtViSiON: PRODUCTiōn̄ - DESiGN∞ 5mm Silver ACP Sheet Cutting Planning Acylic Sheet Cutting Planning PREMIUM MODERN WALL CLOCK WITH INTEGRATED WATER PLANTER
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CorelDRAW, Photoshop, Illustrator, Affinity, Canva, Microsoft office & related design tools. Actively learning and integrating Ai-Assisted design workflows. Visual identity structuring and brand logic Minimal vector art and symbolic graphics Advertising layouts and communication hierarchy Print, CNC, and fabrication-ready design files Retail, showroom, and spatial visual planning C R E A T i V E SKiLLS ➤ FABRiCATiON➤ EXECUTiON ➤ GRAPHICS 10
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D E S i G N PROJECT “A complete spectrum of visual communication — from brand identity and advertising campaigns to creative concepts and design execution. Focused on transforming ideas into powerful visuals that connect brands with audiences through strategy, art & innovation.” More • ➤ ARTiSTiC • ➤ BRAND STARTUP 12 • ➤ CREATiVE ASSETS•
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BRANCH Created a Bank, Hotel, Hospital & More Branch signage & ISB system to strengthen brand presence. • ➤ WiNDOW DiSPLAY Designed seasonal window displays combining creativity and retail branding. • ➤ SHOWROOM WORK Developed modern showroom graphics and displays enhancing customer experience. • ➤ R E T A i L MERCHANDiSE "This portfolio highlights design solutions across corporate, retail & showroom spaces — from cohesive signage systems for SBI, to seasonal window displays for Pantaloons & modern showroom graphics adaptation & branding for Havells. Along with design execution, I closely collaborated with clients & led creative teams to ensure brand consistency, timely delivery & impactful results." 14
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Swami Vivekananda 12 January 1863 - 4 July 1902 Kolkata - Belur Math Rabindranath Tagore 7 May 1861 - 7 August 1941 Jorasanko Thakur Bari, - Kolkata, Bharat Ramakrishna Paramahamsa 18 February 1836 - 16 August 1886 Kamarpukur - Cossipore (Kashipur), Bhart 18
Subhas Chandra Bose 23 January 1897 - 18 August 1945 Cuttack - Taipei, Taihoku (now Taipei), Taiwan Dr. A. P. J. Abdul Kalam 15 October 1931 - 27 July 2015 Rameswaram - Shillong, Meghalaya, India 19
22 E V E N T PROMOTiONS “Event design solutions focus on translating a brand’s identity into a clear, engaging physical experience during events. It includes planning and designing all visual touchpoints — such as Arch Gate, Stage Graphics, Backdrops, Standee, Exhibition Panels, Signage, Promotional materials & spatial branding — so visitors easily understand, navigate, and remember the brand. The goal is to create a cohesive visual system that supports communication, enhances visibility, and ensures designs are production- ready for real-world installation.” • ➤ ADVERTiSEMENT • ➤ BUiLD STAGE • ➤ CONCEPT ViSiBiLiTY
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➤ CREATiVE DiRECTiON Conceptual thinking that shapes meaningful and effective visuals. Concept development and visual research Minimal vector and symbolic graphics Story-based visual frameworks Simplification of complex ideas ➤ DESiGN EXECUTiON Production-ready to design proces for Real- World implementation. Print-ready and CNC-ready artwork Digital and presentation assets Layout systems and visual hierarchies Vendor-ready final files ➤ EDiTiNG & REFiNEMENT Polishing and optimization of visual assets for accuracy and quality. Image retouching and cleanup Color correction and output optimization Layout correction and alignment File refinement for print and digital use ➤ ADVERTiSiNG Clear, high-impact visual communication for promotion and public visibility. Print and outdoor advertising layouts Retail and window display visuals In-store promotional graphics Campaign-based visual systems ➤ BRANDiNG A structured of brand identity system for consistency and long-term use. Logo and visual identity design Brand guidelines and usage systems Retail and corporate brand alignment Signage & brand application frameworks ➤ FABRiCATiON SUPPORT Design support for physical production and installation. CNC, laser-cut, and routing files Material-aware design preparation Signage, panels, and structural graphics Scale, measurement & production logic ➤ GRAPHiC SERViCES Ongoing design assistance for marketing & communication needs. Marketing and promotional graphics Social media and digital creatives Presentations and visual documents File resizing, adaptation, and corrections ➤ HiGH-iNTERACTiON SUPPORT Extended support ensure smooth execution, accuracy & on-ground readiness. Vendor coordination and print support Pre-production file checks & quality audits Design adaptations for multiple sizes and formats Brand consistency review across all deliverables Installation guidance & execution support Priority corrections and urgent revisions 22VVअVVVVVV
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ANALYZE RECCE NA EXECUTE PRiNT & CUT XE BRAND THEME RA FRAMEWORK DESiGNiNG RA CONSTRUCT LAYOUT ON GUiDELiNE PRODUCTiON Ui DESiGN MATERiAL ES AUTOMATiON _Workflow Research for Problem-Solving in Design System Development Research, Site Recce, Measurement, User / Brand Context Analysis Printing, CNC / Laser Cutting, Fabrication, Vendor Coordination Brand Theme, Visual Language, Mood-board, Strategic & Concept Direction Installation, Assembly, Mounting, Structural Integration Adoptation Layout Planning, Grid System, Structure Blueprint, Spatial Alignment Execution Standards, Brand Manual, Material Specifications, Production Documentation Material Selection, Color System, Typography, Production-Ready Design Files 24 HiERARCHY EXECUTION iE IO Handling installation & final execution with proper supervision. AUTOMATiONTOMATi
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The ArtViSiON logo is the most recognizable element of the brand identity. These guidelines define the correct use of the logo, including its layout, spacing, color variations, sizing and placement. Consistent application ensures visual clarity, brand recognition and a professional appearance across all print, digital, signage and production materials. 1%5%25%69% MASCOT COLOR FORMAT PATTERN ArtViSiON: PRODUCTiōn̄ - DESiGN∞ _Bo_Bookok_BookBRAND 27 Brand identity Systems and Manual Guidelines LOGO LAYOUT ICONS TYPOGRAPHY CMYK • PANTONE • RGB • HEX CDR • Ai • PDF • JPEG • PNG DXF • SVG • EPS Montserrat Family Playfair Display Brand Symbol Vision. Strategy. Identity. Digital Design Creative. Modern. Impactful. Production Work Precision. Quality. Execution. Art Vision AV Pattern to be continued...
AUDiT Brand, market, competition,Brand, market, competition, scale & budget analysisscale & budget analysis Brand, market, competition, scale & budget analysis BRiEF Clear project brief & executionClear project brief & execution scope definitionscope definition Clear project brief & execution scope definition CONCEPT Core idea, brand story &Core idea, brand story & positioning logicpositioning logic Core idea, brand story & positioning logic DiRECTiON Visual & strategic directionVisual & strategic direction (tone, style, mood)(tone, style, mood) Visual & strategic direction (tone, style, mood) ELEMENTS Logo, colour system,Logo, colour system, typography, base gridtypography, base grid Logo, colour system, typography, base grid FBRiCATiON Brand system structure forBrand system structure for consistencyconsistency Brand system structure for consistency GUiDELiNES Print, outdoor & productionPrint, outdoor & production usage rulesusage rules Print, outdoor & production usage rules HiERARCHY Information priority & visibilityInformation priority & visibility logiclogic Information priority & visibility logic iDENTiTY Final brand identity lockFinal brand identity lockFinal brand identity lock JOURNEY Customer physical & spatialCustomer physical & spatial journey mappingjourney mapping Customer physical & spatial journey mapping KNOWLEDGE Signage, Arch Gate, Standee,Signage, Arch Gate, Standee, Display, Product, Counter, WallDisplay, Product, Counter, Wall Signage, Arch Gate, Standee, Display, Product, Counter, Wall LAYOUTS Real-size layouts withReal-size layouts with production ratiosproduction ratios Real-size layouts with production ratios MATERiALS Papre, Vinyl, OWV, Fabic,Papre, Vinyl, OWV, Fabic, FlexFlex,, ACP,ACP, MDF,MDF, Acrylic, SunBoardAcrylic, SunBoard...... Papre, Vinyl, OWV, Fabic, Flex, ACP, MDF, Acrylic, SunBoard... NUMBERS Measurement, scale & costMeasurement, scale & cost logiclogic Measurement, scale & cost logic OPTiMiZATiON Budget & productionBudget & production optimizationoptimization Budget & production optimization PROTOTYPiNG Mockups, previews & sampleMockups, previews & sample visualizationvisualization Mockups, previews & sample visualization QUALiTY CHECK Readability, durability & finishReadability, durability & finish checkcheck Readability, durability & finish check READY FiLES Print-ready & CNC-readyPrint-ready & CNC-ready artworkartwork Print-ready & CNC-ready artwork SiTE ADAPTATiON Location-based adjustmentsLocation-based adjustments (light, height, view)(light, height, view) Location-based adjustments (light, height, view) TESTiNG Day/Night visibility & clarityDay/Night visibility & clarity testingtesting Day/Night visibility & clarity testing UNiFORMiTY Consistency across all brandConsistency across all brand outputsoutputs Consistency across all brand outputs VENDOR Printer & fabricator alignmentPrinter & fabricator alignmentPrinter & fabricator alignment WORK On-ground execution supportOn-ground execution supportOn-ground execution support X-FACTOR Unique physical brand impactUnique physical brand impactUnique physical brand impact YiELD Brand recall, visibility &Brand recall, visibility & presencepresence Brand recall, visibility & presence ZERO CONFUSiON Scalable, reusable & confusion-Scalable, reusable & confusion- free systemfree system Scalable, reusable & confusion- free system 28
💬 Digital Card T H A N K S 4 Watching • ➤ ArtViSiON: PRODUCTiōn̄ DESiGN, Indore, India — Specialising in advertising branding & production-ready visual systems for both Digital & Physical formats. Behance +91 900 900 1551 rjsarkar@icloud.com sites.google.com/view/rjsarkar rjsarkar83.github.io/Brand_Designer ArtVArtViSiONiSiON:: PRODUCTiōn̄PRODUCTiōn̄ - DESiGN- DESiGNArtViSiON: PRODUCTiōn̄ - DESiGN∞∞∞ 29
PRODUCTion BRANDing SOLUTion by Rj Sarkar ➤ • Advertising • Business Startup • Digital • Event • Outdoor • Packaging • POSM • 2D Structural • Vehicle • ➤