This book of abstracts contains summaries of papers presented at the International Conference on Sustainable Value Creation, held on 10-11 September 2026 at CHRIST (Deemed to be University), Bangalore. The conference theme is 'Strategies for Sustainable Value Creation: Integrating Synthetic Intelligence and Human-Centric Approaches'.
This document is the book of abstracts for the International Conference on Sustainable Value Creation 2026, held on 10-11 September at CHRIST (Deemed to be University), Bangalore Central Campus. It is intended for academicians, researchers, and industry practitioners interested in sustainable business practices and the integration of synthetic intelligence.
The preface explains the conference purpose: to examine how synthetic intelligence can be balanced with human judgment, ethics, and long-term sustainable value creation. The conference is organized by the Department of Commerce, School of Commerce, Finance and Accountancy, in collaboration with the Institute of Management Accountants (IMA), USA, and the Chartered Institute for Securities & Investment (CISI), UK.
The conference schedule outlines a two-day programme. Day One includes an inauguration, a panel discussion on the conference theme, and parallel paper presentation sessions. Day Two features a workshop and a valedictory session. Selected papers will be considered for publication with Emerald Publishing as the Publication Partner.
The index lists 28 abstracts with titles and authors. Topics include AI transparency in fraud reporting, P/E ratio analysis in the Indian equity market, brand equity frameworks, human-centric AI in sustainable business models, women entrepreneurs and AI adoption, AI in agriculture supply chain management, and human-AI collaboration for employee wellbeing.
Other abstracts cover AI-driven marketing intelligence, synthetic intelligence in agriculture, transfer pricing and tax avoidance, ESG readiness frameworks, autonomy aversion in personal safety apps, acquisition outcomes in the pharmaceutical industry, agentic AI in green fintech, virtual leadership in remote workplaces, and AI in biomedical waste management.
Further abstracts address digital transformation in higher education, AI in e-commerce logistics, sustainable banking goals, AI dependence on decision quality, academic self-efficacy in AI-supported education, ESG governance in green banking, AI-based invoice processing, remote work challenges, corporate governance and ESG research, and progressive taxation frameworks.