This portfolio presents the work of Yomna Mohamed, a content strategist and copywriter with over three years of experience across medical, construction, fashion, and app industries. It includes case studies for Tafra Laboratories, Kasbanah Food App, and Awazel Middle East, detailing content strategies, social media campaigns, and email marketing efforts.
This portfolio belongs to Yomna Mohamed, a bilingual content strategist and copywriter working in Arabic and English. It is intended for potential clients or employers reviewing her professional experience across medical, construction, fashion, and app industries.
The document opens with an about section listing her skills: building full content strategies, creating monthly content plans, copywriting, social media graphic design, and using tools like Mailchimp, Trello, and Google Services. Contact information is provided.
The first case study covers Tafra Laboratories, a medical diagnostics lab. It describes developing a brand identity, conducting market and competitor analysis across nine players, defining target audience personas, and building a marketing funnel with launch content for digital assets.
The second case study is for Kasbanah Food App. It includes audience-targeted captions for B2B and B2C, a content plan based on research about food waste in Egypt, interactive stories, and results such as increased download rates and organic conversations. Sample captions in English and Arabic are shown.
The third case study is for Awazel Middle East, a construction waterproofing company. It covers product copy explaining solutions for roof and foundation waterproofing, email campaigns, and results like contributing to regional projects and reaching construction professionals across the Middle East. Sample Arabic and English captions are included.