This free guide from AffinityHQ is written for admissions consultants, tutors, test prep and course businesses. It explains how to stop depending on referrals and build a steady stream of enquiries using five straightforward actions. Each one is simple to set up and designed to work together.
This free guide from AffinityHQ is written for admissions consultants, tutors, test prep and course businesses. It explains how to stop depending on referrals and build a steady stream of enquiries using five straightforward actions. Each one is simple to set up and designed to work together.
The first section covers turning an Instagram bio into a front door. It shows how to rewrite the bio in three lines and link to a simple hub with no more than four buttons, such as a free guide, a consultation call and the website. The goal is to give visitors clear options instead of a homepage with too many choices.
The second section explains how to offer two or three lead magnets, each with an automated follow-up email sequence. It includes a sample sequence that delivers the guide immediately, then sends useful tips, a real student story and a consultation invitation over the following week. The third section covers making a free consultation call easy to book with a booking tool, two or three short questions and an automatic reminder.
The fourth section is about collecting proof from real students and parents. It suggests asking for a short video testimonial at the moment of the win, with three prompts to guide the response and a note to always get written permission, especially for students under 18. The fifth section covers showing up consistently with useful content and using paid ads to scale what already works, starting with a list of ten common parent questions.
The guide ends with a full picture of how the five pieces fit together and a checklist of one small action for each. It closes with an invitation to book a free 30 minute consultation with the founder, including a link and contact details.