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Marketing Newsletter: Excellence in Motion, Turning Goals into Results Friday, August 28, 2026
HannahRey A. Cervera Union Galvasteel www.ugc.ph The Executive Corner National Rollforming HeadHere at UGC, excellence has always been our goal from the very beginning. It is more than an aspiration, it is a standard we continuously strive to uphold in everything we do. “Excellence in Motion: Turning Goals into Results” is about transforming ambition into purposeful action and turning goals into meaningful, measurable outcomes. It reflects our commitment to continuous improvement, purposeful execution, and delivering results that create a lasting and positive impact. Excellence does not happen by chance, nor is it achieved overnight. It begins with clear goals, is strengthened through collaboration and strict discipline, and becomes evident through consistent results. Every challenge we encounter presents an opportunity to innovate, learn, adapt, and move forward with greater determination. By remaining focused, accountable, and driven by purpose, we turn plans, ideas and aspirations into achievements. We understand that true success is not simply about reaching the destination—it is about raising the bar, and making every effort count. Excellence in Motion reminds us that progress is a journey. It is about moving forward with purpose, embracing challenges with confidence, and continuously finding better ways to achieve what we set out to accomplish. Together, we move with purpose. Together, we raise the standard. Together, we deliver with excellence. We turn goals into results. Galay E. Makalinggan, Jr.Marketing TeamJemicah Joy DemateraHannah Marie AlvarezKatrina Deniece BonaguaAinah Betina RecellaRosario RodriguezMarketing Officer - LuzonMarketing Officer - VisMinMarketing AssistantMarketing ManagerOIC - Commercial HeadIcahDenieceAinsChaipage 1 President & CEO Our success is built on the dedication, talent, and teamwork of every employee. As we embrace this year's theme, "Committed to Excellence, United as One Team," let us continue striving for excellence in everything we do while working together toward our shared goals. Thank you for your hard work, commitment, and unwavering support. Together, we will achieve even greater success. Together, we are Committed to Excellence, United as One Team. Friday, August 28, 2026
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST SALES TARGET ATTAINMENT 235% 158% 201% 152% 196% 150% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 2 Friday, August 28, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST SALES TARGET ATTAINMENT 193% 165% 128% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT 187% 186% 124% SALES TARGET ATTAINMENT SALES TARGET ATTAINMENT SALES TARGET ATTAINMENTpage 3 Friday, August 28, 2026
newsletter SALES EXCELLENCE AWARD SOUTH LUZON EASTERN, NORTH & CENTRAL LUZON HIGHEST CONTRIBUTION MARGIN Php 9.09M Php 4.40M Php 6.18M Php 9.44M Php 8.36M Php 4.94Mpage 4 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Friday, August 28, 2026
newsletter SALES EXCELLENCE AWARD VISAYAS MINDANAO HIGHEST CONTRIBUTION MARGIN Php 7.56M Php 3.0M HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 5.09M Php 3.94M Php 5.81Mpage 5 HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN HIGHEST CONTRIBUTION MARGIN Php 7.59M Friday, August 28, 2026
Since its launch last July 2026, Union Day has grown into a meaningful weekly celebration of the people and partnerships behind Union Galvasteel’s continued presence in communities across the country. Held every Wednesday, Union Day gives us an opportunity to recognize our valued dealers, hardware partners, and construction supply stores for their continued trust, support, and dedication. Through their efforts, Union Galvasteel products reach more builders, contractors, homeowners, and communities, helping make quality and reliable building solutions more accessible.More than simply highlighting our partners, Union Day is a celebration of the strong relationships we continue to build. Each featured partner represents the shared commitment to quality, reliability, service, and customer satisfaction that strengthens the Union Galvasteel network. Since its first celebration in July, Union Day has featured partners from different locations, showcasing the growing reach of our dealer network and the important role they play in bringing Union Galvasteel closer to the market. As we continue this weekly celebration, we look forward to recognizing more partners, strengthening connections, and creating greater opportunities to grow together. Union Day is more than a celebration. It is our way of saying thank you to the partners who stand with us and help build a stronger Union.Other Announcements Union Day: Celebrating Partnerships That Build Stronger Communitieslatest updatespage 8 From July 9 to 12, 2026, Union Galvasteel participated in PHILBEX Iloilo 2026, held at the Iloilo Convention Center. The event brought together builders, contractors, architects, industry professionals, and potential customers, providing a valuable platform to showcase our trusted roofing solutions and strengthen industry connections. The event was made even more meaningful through the strong support of the Iloilo Team, whose dedication and teamwork helped drive engaging conversations, product presentations, and meaningful customer interactions throughout the four day exhibition. PHILBEX Iloilo gave us an opportunity to strengthen existing partnerships while creating new connections and exploring opportunities within the region. A successful event made possible by collaboration, teamwork, and a shared commitment to delivering results. Together, we connect. Together, we build. Together, we move forward.Building Connections at PHILBEX Iloilo 2026 Friday, August 28, 2026
latest updatesFriday, August 28, 2026 Innovation is built through meaningful collaboration. Union Galvasteel was recently featured in The Manila Times, highlighting our commitment to advancing smarter, more resilient, and future ready developments alongside PALAFOX Associates. The feature celebrates PALAFOX Associates’ 37th anniversary and highlights the shared value of strong industry partnerships in shaping a more sustainable and resilient built environment. Through our high performance steel and building solutions, Union Galvasteel continues to support industry professionals in building with confidence and contributing to a future ready Philippines. Other Announcements Union Galvasteel Featured in The Manila Timespage 8Read the full article here: The Manila Times: Union Galvasteel Supports PALAFOX Associates’ 37th Anniversary UGC Management: Mid Year Planning Marketing Roadshow: Branding 101 with SalesLast July 10–11, UGC leaders came together for the UGC Mid-Year Planning 2026, a two-day gathering focused on reflecting on our progress, aligning on key priorities, and strengthening our direction for the second half of the year. More than a review of where we have been, the mid-year planning served as an opportunity to look ahead. Leaders identified key opportunities, discussed challenges, and aligned on strategic actions that will help drive performance and keep us on track toward our H2 goals. The discussions reinforced the importance of collaboration, agility, and focused execution as we navigate the opportunities and challenges ahead. By bringing our leaders together around a shared vision and clear priorities, we strengthened our collective commitment to delivering meaningful results for the remainder of 2026.Building a stronger and more consistent brand starts with alignment—and that is exactly what Marketing and Sales set out to strengthen through the Branding 101 Roadshow, a collaborative initiative that brought teams together across Luzon, Visayas, and Mindanao. The roadshow provided Sales teams with a deeper understanding of UGC’s brand, from our identity and core values to the importance of presenting a consistent brand experience across every customer touchpoint. Through engaging discussions, practical examples, and interactive sessions, participants gained a clearer appreciation of how branding plays an essential role in building trust, strengthening customer relationships, and supporting business growth.
Other Announcementslatest updatesJuly was another month of hard work, teamwork, and shared achievements, and what better way to celebrate than with another Boodle Fight! The celebration brought everyone together to enjoy good food, good company, and a well deserved moment to appreciate the team’s efforts throughout the month. More than just a feast, it was a reminder that every achievement is made sweeter when shared with the people who helped make it happen. As we look ahead, we’re aiming for more wins, stronger results, and bigger milestones. And of course, bigger achievements call for an even bigger celebration. Who knows, our next feast might just be a lechon celebration! Here’s to pushing further, achieving more, and giving ourselves more reasons to celebrate together. More wins. Bigger milestones. Bigger feast. Let’s make it happen! A Boodle Feast to Celebrate July’s Winspage 10 Friday, August 28, 2026
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