A university assignment by Muhamad Daniel Adam bin Asmawi for the course BDM10014 Visual Communication Theory and Practice. The flip book examines how Grab's mobile interface uses corporate green, icons and grid layouts to communicate with users. It covers the sender-message-medium-receiver model, stakeholder priorities, semiotic signs such as the green theme and GPS map, and the…
This is a student case study flip book for the course BDM10014 Visual Communication Theory and Practice. It analyses the visual communication strategies of the GrabFood digital product within the Grab super-app ecosystem. The document is written by Muhamad Daniel Adam bin Asmawi and supervised by lecturer Pn. Khatijah binti Mohammad Saad.
The first section introduces visual communication as the use of icons, grid layouts, colour schemes and digital typography. It explains why corporate green, intuitive icons and clean UI matter for building a super-app that guides navigation and builds trust. The case study focuses on the Grab app.
The document walks through the visual communication process: sender (Grab management and product teams), message (service accessibility and convenience), medium (mobile interface) and receiver (app users). It then examines the roles of client, designer and audience, including a table of stakeholder priorities and possible conflicts such as banner clutter versus minimalist layout.
Semiotics is covered with three signs: the corporate green theme symbolising eco-trust and safety, food and bike service icons, and the live GPS map interface as an indexical sign. Functional features include the service grid layout, search bar and filters, and the GrabPay balance widget. A comparison table contrasts semiotic meaning with practical functionality.
The sensing, selecting and perceiving framework is applied to the Grab interface. Academic references are listed: Huxley (1942) on digital affordances, Lau et al. (2021) on colour theory and brand trust in Southeast Asian mobile interfaces, and Norman (2013) on the sensing-selecting-perceiving model. The summary concludes that the flip book centres on family, food technology and urban culture, using GrabFood as a modern visual communication medium.