A brochure for the IOF International Football Academy, a private football academy partnered with Denstone College in Staffordshire, England. It is aimed at ambitious young football players and their parents, offering full-time football and education programmes, pre-academy programmes, football gap years, and USA soccer scholarship pathways.
This brochure presents the IOF International Football Academy, a private football academy based at Denstone College in Staffordshire, England. It is designed for ambitious young football players seeking a pathway into professional football, USA soccer scholarships, or careers in the sports industry. The document outlines the academy's philosophy, leadership, programmes, and facilities.
The brochure introduces the academy's directors, Russ Hullett and Jamie Bennett. Russ Hullett, Director of Football and Development, holds a UEFA A License and has coaching and scouting experience at Premier League clubs including Nottingham Forest, Aston Villa, and Manchester United. Jamie Bennett, Director of Talent and Pathways, holds a UEFA B License and has experience in football management and the USA soccer scholarship sector, having supported over 1,000 international student-athletes.
The academy's philosophy is described as player-centred, following EPPP guidelines from the English Premier League. It emphasises maximum ball contact, creative football, small group coaching, and age-appropriate coaching. The technical staff includes Rob Francis as Head of Performance and Jack Wood as a UEFA B Coach.
The brochure details the partnership with Denstone College, a UK independent school with around 950 pupils. It highlights the school's academic excellence, with students progressing to Russell Group universities including Oxford and Cambridge, and its high-performance sporting environment. Facilities include two all-weather pitches, a strength and conditioning room, and on-site boarding accommodation.
The full-time International Football & Education Programme combines daily elite coaching with a full UK school timetable. Students are grouped into High Performance and Development programmes. The programme includes fixtures in the ISFA and ESFA competitions, the Midland Youth Floodlit League through partner club Uttoxeter Town FC, the FA Youth Cup, and the World Student Games in Barcelona. Built-in USA Soccer Scholarship guidance is provided by the in-house IOF USA team.
The brochure also covers the Pre-Academy Football Programme, the Football Gap Year for UK and international students, the IOF USA Soccer Scholarship and Las Vegas Mayor's Cup, and the player pathway with over 109 players signed to professional clubs. It includes a weekly training and development schedule, a day in the life of an IOF student, fixtures and tours showcase, an assessment booking process, programme fees, and contact information.