A digital magazine for mothers who want to explore ambition, identity and life beyond the role of parent. This sample includes the cover feature on Hilary Simon and articles about mum guilt, the 90s mum trend and main character energy.
More Than Mama is a digital magazine for mothers who want to read about ambition, career and identity without the usual parenting advice. This sample of Issue 1 (November 2026) shows the cover story on writer and business owner Hilary Simon, plus columns on mum guilt and the 90s mum trend.
The editor Michelle Kerr writes about why millennial mothers are romanticising the 90s. She argues that mothers do not want to go backwards but want relief from the constant pressure, notifications and comparison of modern motherhood. The piece contrasts the noise of 2026 with the quieter experience of 90s mothers.
A section called 'Own Your Story' offers five ways to have main character energy in your own life. Tips include stopping waiting for more time, making decisions without permission, documenting your journey, protecting one work block per week and narrating your progress without comparing to others.
The sample includes an Amazon Finds page with mum essentials such as a chopping board, coffee tumbler, UGG boots, headphone headband, reading light, Soda Stream, colouring book and a calendar. The page notes these are affiliate links.
The issue also features a Plot Twist Bingo Card, a column called 'I'll have what she's having' and a piece on the mother without needs. The sample ends with subscription options for the full digital or printed issue via Substack.