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WEDDINGS AT CHALK HILL A N E W H I D D E N D E S T I N A T I O N GO TO MARKET STRATEGY2026 01
WEDDINGS AT CHALK HILLA NEW BEGINNING The new marquee at Chalk Hill will be positioned as McLaren Vale’s newest premium wedding destination — an intimate and highly considered setting surrounded by rolling hills and sweeping vineyard views. Bringing together the natural beauty of Chalk Hill with Blanco Horner’s exceptional food, warm hospitality and event expertise, the venue will offer couples a seamless yet highly personal celebration unlike anywhere else in Adelaide. 02 GO TO MARKET STRATEGY
MARKETING STRATEGY The venue at Chalk Hill will be positioned as one of McLaren Vale’s most exclusive and private wedding destinations - a secluded setting for couples seeking something truly their own. Through a carefully staged campaign of controlled reveals, invitation- led previews and limited availability, we will build anticipation while preserving a sense of rarity, privacy and discovery. 03 WEDDINGS AT CHALK HILL GO TO MARKET STRATEGY
08 TIMELINE Mid–Late July — Generate Initial Interest Launch the teaser reel through a paid Meta campaign, directing audiences to register their email and receive the next reveal. Now through Late July — Define the Brand Finalise the venue name, brand identity, visual direction, positioning and key messaging to create a distinctive premium presence within the Chalk Hill portfolio. Early August — Build the Audience Launch the branded landing page and email journey, supported by atmospheric social content centred on the Chalk Hill landscape, privacy and anticipation. Early–Mid August — Reveal the Venue Introduce the venue name and identity, followed by its exclusive positioning, Blanco Horner hospitality and the vision for the wedding offering. Mid-August — Open Priority Registrations Give the early-access database the first opportunity to register for the Wedding Open Day before releasing limited places publicly. Late August — Build Momentum Reveal selected suppliers, menu inspiration, focus on Chalk Hill wines, supported by partner promotions. Early September — Drive Urgency Promote limited remaining places, release final event details and follow up with qualified couples ahead of the Wedding Open Day. GO TO MARKET STRATEGYWEDDINGS AT CHALK HILL
POTENTIAL VENUE NAMES 1. The Veil at Chalk Hill 2.The Vow at Chalk Hill 3. The Haven at Chalk Hill 4. Evermore at Chalk Hill 5. The Ivory at Chalk Hill 6. Eden at Chalk Hill 7. Arcadia at Chalk Hill 8. Halcyon at Chalk Hill 06 GO TO MARKET STRATEGYWEDDINGS AT CHALK HILL
11 CREATING CURIOSITY. CAPTURING INTEREST. This teaser reel will be the first public introduction to the new venue, using atmosphere and intrigue to generate interest without revealing everything at once. Launched through paid Meta, it will direct engaged couples to register their email— building a qualified audience for future reveals and priority access to the September Wedding Open Day. GO TO MARKET STRATEGYWEDDINGS AT CHALK HILL
12 NEXT STEPS 1. Please confirm if the teaser reel on slide 6 is approved. a.Upcon confirmation , we’ll run a Meta Paid ad campaign to being collecting email addresses of potential couples. 2. Please send me your thoughts on the venue names on slide 5. a.upon confirmation, i’ll research domain names for website registration. GO TO MARKET STRATEGYWEDDINGS AT CHALK HILL