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Launch Gabon OPCO
Vision
5G is more than a technology upgrade—it is a new way of connecting, working, learning and creating. Our ambition is to transform the launch into a memorable experience that allows customers to discover the real value of 5G before adopting it.Don’t just talk about 5GLet people experience it !
Our challenge
5G deployment will be gradual. Coverage will not be available nationwide from day one. Traditional launch campaigns may create expectations that cannot immediately be met. Customers need proof, not just promises. Our response: Demonstrate the experience instead of simply promoting the technology.
Airtel 5G Experience
Create an immersive customer journey where people can experience how 5G improves everyday life.The activation is built around two complementary pillars:The Airtel 5G truck 5 days of 5G coworking spaces in strategic areas.
Airtel 5G Lab (Experience Truck)
Objectives: Generate curiosity Introduce the benefits of 5G Demonstrate real-life use cases Direct visitors to the Experience Spaces The mobile truck acts as the first point of contact with customers.Experiences may include: Gaming Virtual Reality Content Creation Box 5G demonstrations Enterprise solutions Smart business use cases
Extend the experience beyond the truck by creating temporary coworking spaces for five consecutive days.
Strategic Partnerships
Objectives: Demonstrate network stability over several hours Allow customers to work using Airtel 5G Build credibility through real-life usage Showcase the value of Airtel 5G Boxes Facilities: High-speed 5G connectivity Coworking area Charging stations Meeting space ( tables of 6 for groups) Complimentary printing services Comfortable working environment Airtel 5G Experience Spaces (Baie des Rois Temporary Connected Coworking Space) “ Le plus bel endroit de Libreville pour travailler pendant une semaine ! ”
An immersive area, where they register and receive an access pass and a first welcome drink (coffee, lemongrass, hibiscus drink to remind of Airtel red colour) They will buy from local vendors if they want to eat more.
Potential partners: Universities Baie des Rois Institut Français Confucius Chinese cultural Center ELI (English Language Institute) Innovation hubs Coworking spacesPartners with high-traffic innovation and education hubs to maximize visibility and engagement. Additional local partnerships: Coffee shops Local bakeries (Paul)
UniversitiesUniversities provide a space where we set our 5G ODU and branded banners. The students gather to work in that space. A coworking space in universities could serve our Unicef CSR program engagement of connecting schools.
Local vendorsMay sell coffee, cakes, sandwiches in the areas. A partnership with Cafés du Gabon could be an interesting perspective. It could be an opportunity for Airtel Money and increase our value, positionning us as a brand who supports local economy. We could ask Caistab or Commerce Ministery to provide us a vendor in exchange of visibility for them.
A memorable Experience !
Visitors receive an Airtel 5G Experience Pass, inspired by classic cyber café tickets. The objective is to combine nostalgia with innovation, making the experience both emotional and memorable. Back to the Future Recreate the nostalgic atmosphere of early internet cafés while showcasing the future of connectivity.
5G experience passAn access pass with a qr code and a unique number for tracking, that will redirect the users to a landing page with links to : Airtel newly revamped webiste MAA download link Shop locators Easy access CX phone numbers and USSD codes A link to be informed of the 5G arrival in my area. Will be useful to collect data and leads (names phone numbers, areas). The Pass becomes a souvenir and a selling tool.
Expected Impact
For Airtel Strengthen confidence in the 5G rollout Demonstrate network performance through real usage Increase customer engagement Generate qualified leads for 5G Boxes Reinforce Airtel’s innovation positioning For Customers Experience the future of connectivity Test the network before subscribing Enjoy a premium working environment Discover practical 5G use cases
Conclusion
It should create an unforgettable experience. By combining immersive demonstrations, coworking, local partnerships and interactive technology, Airtel positions itself as the brand that enables customers to experience the future—today. Don’t just hear about 5G. Experience it !The launch of 5G should not simply announce a new technology.