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PORTFOLIOJoTerra + Studio 2026
Bautista, Berdeguel, Panopio, Rios, Siazar JoTerra + Studio An architectural design studio based in Aklan, Western Visayas. We offer architectural planning and design services across residential, tourism, commercial, and community-based projects. Our approach combines collaboration, resilient design, and sensitivity to the natural and cultural context. ABOUT US Rooted in Dreams. Built with Purpose JOTERRA+STUDIO / BUSINESS PLAN 202601
Bautista, Berdeguel, Panopio, Rios, Siazar JOTERRA+STUDIO / BUSINESS PLAN 2026 Vision Mission To transform client’s dreams into meaningful architecture through intentional design, integrity, collaboration, and a commitment to creating practical, high-quality, and resilient spaces that respond to human needs while honoring the essence of nature and the surrounding ecosystem. To become a trusted architectural studio in Western Visayas and in the Philippines, known for creating significant, sustainable, eco-friendly, and adaptable designs that transform client’s aspirations into spaces that are rooted in place, resilient in character, and built with purpose. Business Overview Core Values02 Faith Trusting God’s guidance and provision throughout every project, decision, and endeavor. Our Team Purpose Creating meaningful spaces that respond to the needs, aspirations, and experiences of their users. Quality Upholding high standards of design professionalism, craftsmanship, and service to deliver spaces that are functional, durable, and considerately designed. Sustainability Promoting environmentally responsible and nature-responsive design solutions. Resilience Designing adaptable, enduring spaces that respond to changing needs, environmental conditions, and future challenges. Integrity Practicing honesty, accountability, transparency, and professionalism in working with clients, consultants, and contractors, and in addressing future challenges. Client-Centered Listening to and understanding each client’s vision and transforming their dreams into personalized, functional, and meaningful architectural realities. The studio aims to transform clients’ ideas, aspirations, and dreams into functional, sustainable, and meaningful spaces through thoughtful design, collaboration, and, resilient design solutions allowing to serve both private clients and local businesses. Principal Architect Dana Maria Karylle Rios Jocel A. Bautista Tanya Ysabel Y. Berdeguel Lady Daena Panopio Norielle Jian Siazar Team Member Admin Assistant Project Manager Project Designer Architect/BIM Specialist
Bautista, Berdeguel, Panopio, Rios, Siazar Service Offered JOTERRA+STUDIO / BUSINESS PLAN 202603 Target Market JoTerra + Studio primarily serves homeowners and families, tourism and hospitality businesses, small and medium enterprises, property developers, private institutions, and community organizations. Its market will focus on Aklan and nearby areas in Western Visayas, with opportunities for regional expansion as the firm's portfolio and professional network develop.
Bautista, Berdeguel, Panopio, Rios, Siazar JOTERRA+STUDIO / BUSINESS PLAN 2026 Strategic Goals04 The next 1-3 years, JoTerra + Studio aims to: 1. Build a recognizable local portfolio Establish a strong presence in Aklan and Western Visayas by developing a diverse portfolio of residential, commercial, tourism, and community-based projects. 2.Expand BIM, 3D visualization and sustainable design Expand its architectural capabilities through BIM, 3D visualization, sustainable design, interior architecture, site planning, and climate- responsive, nature-oriented design solutions. 3.Develop a reliable consultant and client network by developing long-term relationships with homeowners, businesses, tourism establishments, developers, engineers, and local organizations.
Bautista, Berdeguel, Panopio, Rios, Siazar JOTERRA+STUDIO / BUSINESS PLAN 202605 Strength Opportunity Distinct by design, rooted in place Values that guide decisions The studio has a distinct architectural style and strong core values that uphold the company’s vision and mission. Tech-enabled delivery BIM, 3D visualization, interior and site planning in one workflow. Faster revisions, fewer site errors, clearer client view. Local and Internation Expertise Creating significant, sustainable, eco-friendly, and adaptable designs. Prioritizes of using local materials Climate-responsive identity Sustainable, tropical architecture that breathes — bamboo, passive cooling, local materials, resilient to tropical climate such as Asia’s country. Collaborative team model Multidisciplinary, lean, and networked — architects, engineers, and allied services. A variety of services that can cater different needs or requirements of clients Market is moving toward us Resorts, vacation homes, commercial & hospitality Aklan / Boracay and Philippines pipeline: distinct identity over generic boxes, it define the local tropical standard. Eco + Resilience demand Growing client seeks for passive cooling, local source materials, and typhoon - smart detailing. Blue Ocean in Visayas Less competition vs. Manila, higher referral potential. The specialist, not one of hundreds. Partnership Leverage Contractors, engineers, and developers looking for design partners with BIM + Site credibility.
Bautista, Berdeguel, Panopio, Rios, Siazar JOTERRA+STUDIO / BUSINESS PLAN 202606 Weaknesses Honest constraints of a new studio Limited manpower and capital Small core team restricts how many large-scale projects we can take at once. Material dependency Commitment to local materials helps sustainability but sourcing specialized imports is harder in Aklan. Weak digital presence No website, curated portfolio, or active socials yet — discoverability is lowdespite design quality. New studio, limited built portfolio Compared to Manila firms with decades of projects, we have fewer completed references. Geographic distance from Manila market Away from the capital's concentration of developers, though this is also our edge in Western Visayas. Threats What can slow us from outside from outside Manila firms entering provinces Larger portfolios, lower perceived risk, aggressive pricing in Aklan + Boracay. Rising costs + supply chain gaps Cement, steel volatility, shipping delays for specialized finishes and systems. Stricter environmental compliance Denser DENR + LGU rules, plus frequent typhoons, floods, storm surges. Tourism + real estate swings Boracay demand is seasonal — economic dips hit vacation homes and boutique hotels first. Rapid tech shifts BIM, visualization, and AI tools require continuous upskilling and licenses.
Bautista, Berdeguel, Panopio, Rios, Siazar JOTERRA+STUDIO / BUSINESS PLAN 202606 Weakness Specific small to medium sized projects Materials that are not locally sourced are harder to come by Environmental Regulations are more strict Lesser Clientele/ Distance Threat Increasing number of competitors Environmental Disasters are more frequent in western visayas than the metro. Number of services can overwhelm or need more upkeep and management. Strength Distinct by design, rooted in place Values that guide decisions The studio has a distinct architectural style and strong core values that uphold the company’s vision and mission. Tech-enabled delivery BIM, 3D visualization, interior and site planning in one workflow. Faster revisions, fewer site errors, clearer client view. Local and Internation Expertise Creating significant, sustainable, eco-friendly, and adaptable designs. Prioritizes of using local materials Climate-responsive identity Sustainable, tropical architecture that breathes — bamboo, passive cooling, local materials, resilient to tropical climate such as Asia’s country. Collaborative team model Multidisciplinary, lean, and networked — architects, engineers, and allied services. A variety of services that can cater different needs or requirements of clients
Bautista, Berdeguel, Panopio, Rios, Siazar Local Project JOTERRA+STUDIO / BUSINESS PLAN 202607 PRINCESA GARDEN ISLAND RESORT AND SPA Puerto Princesa, Palawan The Princesa Garden Island Resort and Spa is a luxury resort located in the capital city of Palawan and near the Puerto Princesa International Airport, ideal for tourists and visitors looking for an oceanfront accommodation nearby tourist landmarks of Palawan. It is designed to complement its scenic surroundings of oceanic vistas, making use of tropical architecture. It includes rooms, villas, swimming pool, waterpark, jacuzzi, daycare center, golf course, and many more activities and amenities that enhances one’s experience with nature. Scan the QR Code for more information Exterior Interior BALAI BA’I: A TROPICAL MODERNIST RESORT Los Baños, Laguna A duplex-style private luxury villa, just an hour and a half away from the city, with the environment seamlessly integrated into its architectural experience. Each villa features and al-fresco second floor terrace that overlooks the courtyard with a garden, pool and sunken lounge area. The villas are also intended be rented out separately through a siding fence to divide the courtyard. Exterior Interior Scan the QR Code for more information AMAN SINAYA: RESIDENTIAL TROPICAL DESIGN Mati, Davao Exterior Interior The Aman Sinaya is named after the goddess of the ocean in Philippine mythology. Made up of 5,000 pieces of bamboo, the house is located on a beachfront and is designed to reflect nature itself from the spaces to the furniture used. It is designed to reconnect with nature thus, the use of bamboo materials, furniture, and ornamentations that brings comfort and connection among the family of the house. Scan the QR Code for more information
Bautista, Berdeguel, Panopio, Rios, Siazar International Project Casa Bosque is a contemporary countryside residence. Situated on a 14,000 sqm. plot inside the Fazenda Boa Vista condominium. Designed around existing adult and sculptural trees, creating a smooth transition between indoor spaces, exterior patios, and the surrounding parkland. The casa features a ground level organized around stone gables and small pavilions, topped by an orthogonal upper-floor bedroom block that forms a cantilevered overhang above the internal courtyard. LKEEREETARA RESTAURANT Mueang, Kanchanaburi, Thailand JOTERRA+STUDIO / BUSINESS PLAN 202608 BOSQUE HOUSE Porto Feliz, Brazil Scan the QR Code for more information HIDEOUT LEAF VILLA Sidemen, Bali, Indonesia Exterior Interior Interior Exterior Exterior Interior Keereetara is a brand new restaurant intended as a replacement of its original branch located nearby. The structure reinterprets traditional Thai spatial sensibilities and the surrounding nature of the Khwae Yai River using contemporary forms and locally sourced natural materials. Features a large, curved, asymmetric gable roof with an offset central ridge that reduces the building's perceived scale and lets in natural daylight. The sloped riverside roof also doubles as an accessible staircase leading to a rooftop bar and deck. Scan the QR Code for more information Located within the jungles of Mount Agung in East Bali, the Hideout Leaf is getaway sanctuary where nature and culture merge together. The villa is designed to allow natural ventilation and open circulation between the outside and inside surroundings, making one experience both nature and architecture at the same time. The use of bamboo as its main structural and finishing material makes the villa look “hidden”within the jungle. Scan the QR Code for more information