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Property Sales Appraisal www.honibrealty.com.au Sales Executive Prepared by Les Ralston Prepared for John & Sally Fields 36 Gladville Road, McKail
About Us At Honi B Realty, we specialize in crafting carefully tailored strategies to deliver exceptional results for every client we represent. As a boutique agency, we prioritize building genuine relationships and offering personalized service, ensuring each client feels fully informed, supported, and valued throughout their journey. With a strong focus on clear communication and expert market insight, we showcase every property to the highest standard and help buyers discover homes that truly align with their goals. Our deep understanding of the ever-evolving real estate landscape, paired with a considered, professional approach, allows you to move forward with confidence — knowing your best interests are always represented with precision, discretion, and care.
Meet Les LES RALSTON Experience: 25+ years specialising in residential and investment sales. Expertise: Market knowledge and guidance to support you through every step of your property journey. Ability: To provide a selling strategy to suit clients within all market conditions. Consistently exceeds clients expectations, Sales Executive Great outcomes are built on strong relationships. At Honi B Realty we bring together expertise, communication, and care to deliver exceptional results.
SELLER OF HOUSE IN SPENCER PARK SELLER OF HOUSE IN SPENCER PARK Working with Les was a great experience, friendly, supportive and very helpful, I would not hesitate in recommending Les for your next property experience. Excellent local knowledge and a keen approach to finding us the righ buyer. Les always seems to go that little further to achieve the best results. SELLER OF HOUSE IN YAKAMIA SELLER OF HOUSE IN LITTLE GROVE Les was very helpful, easy to talk to and explained everything in detail. He is pleasant and didn’t rush anything, he gave me time to consider my options which I truly appreciated. I would highly recommend Les, his knowledge and experience led to a very smooth sale. REVIEWS realestate.com.au We found Les to be a very professional and dedicated agent who was always available and attentive to our needs when required. Along with his considerable knowledge, experience and dedication in following up all leads and with home opens, Les was able to sell our house to our complete satisfaction. We would have no hesitation in recommending Les and he would be our choice as an agent should the situation arise again in the future. SELLER OF HOUSE IN MCKAIL I am happy to recommend Les to others as a most diligent, helpful and effective real estate representative. He is always contactable by phone and in person when needed. Les has looked after our real estate interests for many years now and I can highly recommend him.
Meet The Team LES RALSTONWith over 24 years of experience in real estate sales, Les brings a highly professional approach to every property transaction, while maintaining a relaxed and approachable manner that helps put his clients at ease throughout the process. Les's unwavering commitment to providing outstanding service is reflected in the many clients who return to him time and again for their future property needs. Their continued trust and confidence are a testament to the professional, reliable and personalised service he provides to everyone he works with. Real Estate Sales Executive HONI BENSON DI RALSTON Licensee / Principal Sales & Operations Co-ordinatorHoni has made Real Estate and the property industry her profession and her passion since 2003 when she started her real estate career in Albany W.A. Honi now takes great pride in being the Licensee and Principal of Honi B Realty. Honi believes in making sure that every client, whether buying or selling a property, should receive an experience that is memorable for the right reason. Being an indepentant, boutique agency means we can provide a greater attention to detail throughout the selling process.With eight years of experience in both real estate sales and property management, Di brings a wealth of knowledge and a genuine passion for helping people, to her role as Sales & Operations Coordinator. As a naturally organised and approachable person, Di plays an important role in keeping the office running smoothly and supporting the sales team throughout every stage of a property transaction, helping to make the process as straightforward and stress- free as possible for clients.
Our Stategy PRESENTATION MATTERS Whether preparing a home for market or guiding buyers through viewings, we focus on presentation that inspires confidence, ensuring that every single details is managed with care. Every client and property is unique. We design a strategy around your goals, preferences and market conditiona - reviewing and refining thtoughout to ensure the best possible outcome. TAILORED APPROACH By utilising proven marketing strategies developed over more than 25 years experience, we maximise exposure through major real estate platforms, a dedicated property website, a database of qualifies buyers and a strong social media presence. This comprehansive approach is designed to achieve the best possible eslling result while keeping marketing costs reasonable and avoiding unnecesary expense for the client. STRATEGIC POSITIONING Negotiations are led by experienced senior agents with a calm, strategic apporach. We represent your interests with clarity, honesty and complete professionalism. NEGOTIATION & RESULTS
SCRIPTWRITING Photography and Scriptwriting PHOTOGRAPHY With a flair for creative writing and a strong understanding of what makes property advertising stand out, Di creates engaging, descriptive and memorable property copy that captures the character of each home, highlights its best features and inspires buyers to take the next step. We work with experienced local professional photographers to ensure every property is presented at its best. High-quality photography captures the features, character and appeal of your home, creating a strong first impression and helping your property stand out across all marketing platforms.
Sales CMA Page 1 Here
Sales CMA Page 2 Here
Professional photography Professional scriptwriting Professional drone photography 1800 x 1200 picture signboard 1200 x 900 For Sale sign 4 page gloss Property Brochure Realestate.com.au - Premier Plus unlimited package REIWA.com.au Honibrealty.com.au Homely.com.au View.com.au Social Media marketing - Facebook & Instagram Database of active buyers 500+ Video walkthrough tourMarketing & Promotion Options
Dear Fred & Wilma, Having completed extensive market research on comparable properties to yours, in todays market conditions I would recommend we list your property for sale at $ Should your expectations regarding price differ from my recommendation, please do not hesitate to discuss this with me and we can make the required adjustments. Your Property Appraisal For 36 Minor Road, Orana Yours sincerely Les Ralston 0417 092 950 LesR@honibrealty.com.au Our Commitment I am focused on creating a marketing campaign that reflects your home’s value and unique appeal. We’ll approach this with a clear plan, from pricing and presentation to marketing and negotiation, ensuring every step aligns with your goals. My priority is not just a strong sale, but a smooth informed, and suppoerted experience from startt to finish. I’m truly looking forward to working with you on this next chapter.
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 01 02 03 04 06 05LAUNCH & MARKETING Websites, social media ads go live, showing begins02SHOWINGS & FEEDBACK Open house, viewings, buyer follow-up03UNDER CONTRACT Buillding & Timber Pest Inspections , Finance approval.05CLOSING & HANDOVER Final inspection, Settlement, Handover of keys06CONSULTATION & PREPARATION Staging & presentation guidance, photos, disclosures, signage erected.01OFFERS & NEGOTIATING Offer review, counteroffers, acceptance04 Sales Process | 05
Why Choose Us? PROVEN TRACK RECORD Every campaign is built around your goals, property, and market conditions. Strategy is reviewed and refined throughout to maintain momentum and ensure performance. We provide transparent communication and feedback through the sales process. HANDS-ON SERVICE Negotiations are led by experienced senior agents with a calm, strategic approach. We represent your interests with clarity, honesty, and complete professionalism. NEGOTIATION THAT WINS We define the right buyer profile and craft messaging that speaks directly to them. Inspections, follow-up, and communication are tailored to suit buyer behaviour. to esure you get the highest possible price. EXCLUSIVE SALES STRATEGY With more than 24 years’ experience in real estate and investment sales, Les brings a wealth of knowledge and a strategic approach to every campaign. His exclusive sales strategy is tailored to each property, combining targeted marketing, local market insight and personalised service to create the best opportunity for a successful sale. | 02
Background The Australian Tax Office (ATO) has a withholding regime that attempts to ensure people, who are deemed foreign residents, and sell property are paying their capital gains tax obligations prior to the proceeds from the sale being moved off-shore.How to apply? To apply for a Clearance Certificate or for more information, visit: www.ato.gov.au and search for: and Australian residents.What does the ATO do?What property sales are affected? All transactions where the purchase price is $750,000 or more.What do sellers have to do prior to settlement?What does the buyer do if a Clearance Certificate is received prior to settlement?Can the seller delay settlement if the Clearance Certificate has not been received? Only through agreement between the buyer and the seller.What does the buyer do if a Clearance Certificate is not received prior to settlement?What does the seller do if they are not issued with a Clearance Certificate and the ATO receives 12.5 per cent? When the seller submits their tax return, the ATO will assess any capital gains tax liability.• •• •• • •The buyer will give the Clearance Certificate to their conveyancer / settlement agent. The buyer, at settlement, will not withhold any money.Sellers (individuals and companies) must apply to the ATO for a Clearance Certificate. Give the Clearance Certificate to the buyer and their conveyancer/settlement agent prior to settlement.The buyer will notify their conveyancer / settlement agent that a Clearance Certificate was not received. The buyer at settlement must withhold 12.5 per cent of the purchase price. The buyer at settlement must pay the 12.5 per cent of the purchase price to the ATO.• •The ATO will determine if the seller is deemed a foreign resident. The ATO should issue a Clearance Certificate to all applicants who are not foreign residents.Please note: REIWA understands that there may be delays in the ATO issuing a Clearance Certificate if there are outstanding taxation returns or other unresolved matters with the ATO.Impacts on foreignTHE FOREIGN RESIDENT CAPITAL GAINS WITHHOLDING REGIME
/HonibrealtyLesR@honibrealty.com.au 0417 092 950 www.honibrealty.com 12 Peels Place, Albany WA 6330 Thank you.Disclaimer This appraisal has been prepared by Honi B Realty as an estimate and professional opinion of the property’s likely market value, based on our knowledge of the local property market, comparable sales and the information available to us at the time of preparation. This appraisal is not a formal valuation and should not be relied upon as a sworn or certified valuation for lending, taxation, legal, insurance or other formal purposes. The actual sale price achieved may differ from the estimated price due to market conditions, buyer demand, property presentation, marketing and other factors. Honi B Realty makes no guarantee or representation that the property will sell for the amount stated in this appraisal. The appraisal is provided for general information and guidance only and should be reviewed if circumstances or market conditions change.