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ANALYSIS OF ENTREPRENEURIAL INTENSTIONS AMONG STUDENTS IN THE FACULTY OF ECONOMICS AND BUSSINESGROUP 6Bachelor’s Bachelors Study Program Business Education Faculty of Economics and Business State University of Jakarta 2026
Entrepreneurship is becoming an increasingly attractive career choice for university students, especially in response to the growing challenges of today's job market. This study explores the entrepreneurial intentions of 102 students from the Faculty of Economics and Business across several universities in Indonesia. The findings indicate a high level of entrepreneurial intention, with an overall mean score of 3.23. Students are primarily motivated by the desire for greater independence, while awareness of entrepreneurial trends and confidence in startup opportunities still require further improvement. These results suggest that universities should strengthen entrepreneurship education through practical learning, business mentoring, digital literacy, and startup incubation programs. Such initiatives can better prepare students to become innovative entrepreneurs who contribute to economic growth and employment creation.EXCECUTIVE SUMMARY 02
03 Entrepreneurship plays a vital role in driving economic growth, fostering innovation, and creating employment opportunities. As competition in the labor market continues to increase, university graduates are expected not only to become job seekers but also job creators. Students in the Faculty of Economics and Business possess fundamental knowledge in business, management, and finance. However, academic knowledge alone does not necessarily lead to entrepreneurial intention. Factors such as personal motivation, entrepreneurial education, self-confidence, and environmental support also influence students' willingness to start a business. Therefore, understanding students' entrepreneurial intentions is essential for universities to develop more effective entrepreneurship programs and better prepare graduates to succeed in today's dynamic business environment.Background of the Study Understanding students' entrepreneurial intentions is the first step toward developing future entrepreneurs who drive innovation and economic growth.
This study aims to: Analyze the level of entrepreneurial intention among students in the Faculty of Economics and Business across various universities in Indonesia. Examine the factors that contribute to students' entrepreneurial intentions, including entrepreneurial knowledge, personal motivation, and environmental support. Provide insights that can support higher education institutions in developing more effective entrepreneurship education and student development programs.Research Objectives 04KEITHSTON & PARTNERS
1. RESEARCH DESIGN2. PARTICIPANTS3. SAMPLING TECHNIQUE5. INSTRUMENT TESTING6. DATA ANALYSISMETHODOLOGYThis study employed a descriptive quantitative approach to analyze students’ entrepreneurial intentions.Descriptive quantitative research was used to analyze the level of entrepreneurial intention among students.The study involved 102 students from the Faculty of Economics and Business across various universities in Indonesia.Convenience sampling was used, selecting respondents based on accessibility and their willingness to participate.Data were collected using a structured questionnaire consisting of six indicators measured on a four-point Likert scale.The questionnaire was tested for validity and reliability, achieving a Cronbach’s Alpha of 0.837, indicating good reliability.The data were analyzed using descriptive statistics, including frequency distributions and mean scores.RESEARCH AT A GLANCEQUESTIONNAIRE INDICATORS4. DATA COLLECTION102RESPONDENTS64-POINTLIKERT SCALE0.837CRONBACH’S ALPHA (RELIABLE) 05
Table 1. Respondent Profile by University of OriginKey Findings 061.The study involved 102 students from the Faculty of Economics and Business across 14 Indonesian universities (82.35% from Universitas Negeri Jakarta), using a valid and reliable 6-item, 4-point Likert questionnaire (Cronbach's Alpha = 0.837). Source: Processed Primary Data (2026).2.Overall entrepreneurial intention was found to be in the High category, with a mean score of 3.23. 3.The highest-scoring item (3.35) was "I am interested in becoming an entrepreneur because it can increase my independence" identifying independence orientation as the primary driver. 4.The two lowest-scoring items (both 3.16) concerned active engagement with entrepreneurial developments and belief that startups can transform one's life revealing a gap between high interest and limited business information literacy.
Frequency and Mean Scores of Responses to the Entrepreneurial Interest Intention Questionnaire 5.Student motivation was dual in nature: driven by personal ambition (independence, career success) as well as social awareness (contributing to the economy and job creation).07Key Findings Source: Processed Primary Data (2026). Table 2.
Entrepreneurship plays a vital role in driving economic growth, fostering innovation, and creating employment opportunities. As competition in the labor market continues to increase, university graduates are expected not oThe high level of entrepreneurial interest among FEB students signals strong potential for young entrepreneurs, particularly in the digital startup sector, which could drive innovation and new job creation. However, academic business knowledge (management, marketing, finance) alone is insufficient to convert interest into actual entrepreneurial action without market literacy and hands-on experience. The startup and business ecosystem could capitalize on this momentum by opening partnership pathways, internships, or incubation programs for FEB students to help translate interest into real ventures. The gap between high interest and low engagement with business trends indicates a need for stronger bridges between industry/startups and academic institutionsnly to become job seekers but also job creators. 08Business Implications
05RECOMMENDATIONS1.Universities should strengthen entrepreneurship education through applied learning, moving beyond purely theoretical delivery. 2.Business incubation programs, training, and mentoring initiatives should be developed on a sustained basis. 3.Collaboration with industry through internships or real work placements at startup companies should be expanded. 4.Economic and digital literacy should be integrated with hands- on field experience to build students' confidence in entering the startup world. 5.Future research should use larger, more representative samples, more diverse sampling techniques, and inferential analysis methods to test relationships among variables (entrepreneurship education, digital literacy, self-efficacy, environmental support, motivation).
Students in the Faculty of Economics and Business from various Indonesian universities exhibit a relatively high level of entrepreneurial intention (mean score 3.23), with independence as the most dominant driving factor. However, active engagement with business trends and confidence in startups' potential to shape the future remain comparatively low, signaling a need for stronger entrepreneurial literacy initiatives. The study is limited by its use of convenience/accidental sampling dominated by a single university, meaning findings cannot yet be generalized nationally, and by its purely descriptive statistical approach without inferential testing of relationships between variables.Conclusion04KEITHSTON & PARTNERS
References ListSihotang, A., Oktaviani, M., & Marsita, J. (2025). MEMBANGUN JIWA WIRAUSAHA SEJAK DINI: PENGARUH PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA SISWA SMK. Jurnal Pendidikan Teknik dan Vokasional, 8(2), 82-91. Rozikin, A. Z., Ziaurrahman, M., Annisa, N., Herman, H., Charita, B. A., & Adelia, S. (2024). Minat Berwirausaha Mahasiswa Ditinjau dari Pendidikan Kewirausahaan dan Motivasi Berwirausaha Mahasiswa: Universitas Muhammadiyah Palangkaraya. Neraca: Jurnal Pendidikan Ekonomi, 10(1), 20-28. Lediana, E., Perdana, T., Deliana, Y., & Sendjaja, T. P. (2023). Sustainable entrepreneurial intention of youth for agriculture start-up: An integrated model. Sustainability, 15(3), 2326.
Group MembersThe following students contributed to this research project.Student ID (NIM)Adesta Pangesti1707625037Ana Muslimah1707625045Helne Zephaniyanda Zahraa1707625113Nafis Jafar Khairan1707625128Syifa Rufaidah1707625101No.Name123456We would like to express our sincere gratitude to everyone who supported and contributed to the completion of this study.