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My Salon Time by Arkis Softech Solution Private Limited is an easy to use platform for Salon partners and hosts to list and manage salon and Spa bookings. My Salon Time provides a marketplace for Salons brands and owners. The platform helps to boost partners' revenue with diverse business offerings. Our innovative platform offers seamless booking, real-time tracking, and comprehensive service management. Our platform will cater to the increasing demand of the beauty and salon industry while increasing consumers for Salons. Arkis Softech Solutions also provide consulting services such as Location consulting, market expansion strategy, feasibility study for Salon brands. Gonna be like Pronto for house cleaning mmt for flight booking Zomato for Restaurants
understanding the brand
My Salon Time – Communication Review 1. What is My Salon Time? My Salon Time is a platform for salon/spa brands and owners to put forth their services, helping the consumers to opt for the one they are willing to. It is similar to the Pronto structure where different maids are registered for time slots which a consumer can book at their convenience. Different salons like lakme and enrich would be registered and consumers could come to the platform and choose the one they relate the most to depending upon their budget and comfort. Along with helping consumers and brands together, my salon time also provides consultation services to new upcoming brands and owners for location consulting, market expansion strategy, feasibility study for Salon brands. This not only helps the brands getting a platform but also helps in their overall growth of the business. 20-25% min discount 2. Who is their customer? Spa and Salon visitors Salon chains Salon owners Consumer and customer- consumer is toothpaste. Customer- colgate International brands entering india Discounted rates Gifting (occasion gifting) 3. What problem do they solve? a. A lot of people hesitate to go to salons due to high rates. My salon time reduces this hesitation by giving regular discounts and offers. b. A lot of good salons exist but not in the minds of people. My salon time provides a platform for such brands to start existing in real time. c. International brands entering india want a platform to start establishing their presence. d. Through consulting services, a new brand can get detailed insights, strategies and market knowledge and price study to start their journey. e. As a consumer, my hesitation to go to any salon reduces when i see it listed on a platform and authenticity increases making the brand more memorable and real. f. Wholesome marketplace for the salon and spa brands with ratings. g. Reduces the risk of going to a salon randomly and finding lines of waiting. I can easily book my slot and proceed to the salon nearest to me. h. What are the salons existing in my locality? Which ones are good? Ratings? Prices? All information within one app reduces the risk or traveling back home without getting the service done.
4. Why would someone choose them? a. Time and money, two precious things that are saved here. No waiting, a perfect salon or spa for me at discounted rates feel personal to me. For me. Similar to zomato model or mmt. b. Self-pampering way when i book something for myself, a day of self-care without worrying so much about the price, feels good. c. For a friends bday, could gift an appointment of self-care to them or your spouse. Surprise and celebrate, brings people together. Makemytrip for hotels Zomato/ swiggy for restaurants Pronto for house service
brand
What works? What is confusing? What would I change? Page 1 What is confusing?- 1. Logo identity of the brand- no clear brand identity which helps me crack this is a ‘salon industry’. Fonts, colors, typo, style of communication. 2. Too much focus on selling. We need to convince the viewer not by selling but sharing a conversation. 3. Very niche visuals. Dont stand out and creates more confusion. 4. Robotic language. Not comfortable with the viewer. 5. Hierarchy and spacing issue. No breathing space. 6. Clustered look. 7. Remove the logo and colors. I wont understand a thing. 8. Communication should be direct but relatable. Shouldnt feel AI- like. 9. Should be impactful and bold not cluttered. 10. After reading this deck, what are they? ● Booking platform? ● Marketing agency? ● Salon software? ● Consulting company? ● Lead generation company? 11. Apple Simplicity. Nike Performance. Zomato Food discovery. My Salon Time ???
‘After reviewing the presentation, I found it difficult to immediately understand what My Salon Time's primary offering is. The platform appears to combine booking, lead generation, marketing services, salon management tools and consulting. While these may all be valuable services, a clearer primary positioning could strengthen the communication.’ U.S.P- My salon time is the only current platform that bridges the gap between salon and consumers. It not only helps the brands gain consumers but helps them from scratch by offering consultations as well. On the other hand, it reduces hesitation within consumers to opt for a salon and gives them flexible rates of discount and reduces the waiting time by offering a bookings system. What would I change? 1. Communication style- in this specific pitch deck, our customer is the international brands who we aim to tie up with. The communication should resonate with them. 2. What do we want them to understand and remember about my salon time? My salon time has come up with a revolutionary system of catering to both brands and consumers by bringing them together on one plane. How my salon time is helping brands from scratch to their mission in the future. How consumer life becomes easy through my salon time. 3. Brand Identity & Positioning Before visual redesign, it may be valuable to define a stronger brand identity and positioning. This would help create consistency in messaging, visual language, tone of voice, and future marketing communication. If a salon owner remembers one thing about My Salon Time, what should it be? Possible Directions- 1. Salon growth partner- Keywords- Authentic Inclusive Growth Business Comfort 2. Bridge between consumer and brand Keywords- Confidence Raise customer for salons Connection Comfort
Attraction Guidance 3. Collaboration of salon owners and my time salon 4. Umbrella bringing salon brands, consumers together 5. The salon marketplace. Competitor Analysis Who are they different from? ● Urban Company ● Fresha ● Salon management software ● Marketing agencies First mover advantage. Brand positioning statement- My salon time is one umbrella that brings consumers and salon/spa brands together by managing bookings, grow revenue and attract customers through one integrated ecosystem. My Salon Time is a salon growth partner that connects salons with customers while helping brands grow through bookings, marketing, consulting and business support. Core Promise: More customers. More bookings. More growth. Brand Keywords: ● Growth ● Trust ● Convenience ● Visibility ● Partnership ● Expansion ● trust and satisfaction
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What currently works in the deck - information Slide-by-slide observations Your final recommendation on which positioning direction they should adopt A suggested future deck structure 1. Communication style- in this specific pitch deck, our customer is the international brands who we aim to tie up with. The communication should resonate with them. 2. What do we want them to understand and remember about my salon time? My salon time has come up with a revolutionary system of catering to both brands and consumers by bringing them together on one plane. How my salon time is helping brands from scratch to their mission in the future. How consumer life becomes easy through my salon time. 3. Brand Identity & Positioning Before visual redesign, it may be valuable to define a stronger brand identity and positioning. This would help create consistency in messaging, visual language, tone of voice, and future marketing communication. 1. What is the purpose of this page 1?- Get more leads with us. To show my salon time as a lead generation partner for salons. A platform for salon brands to come and have a space. To not force but test and trust function. A commitment for output of sales. To streamline the process of consumer usage by adopting a booking system rather than walk-ins. In short scale your salon seamlessly with my salon time. Try out for 60 Days And See the Difference. Free? 2. What is the purpose of this page 2?- Marketing services provided by my salon time. Customer Booking Platform. Show the business model as similar to zomato and swiggy. Analogy of restaurants. Launch high-impact, Sales-Driven campaigns with My Salon Time. ad campaigns that will help salons scale and advertise themselves. Provide a free social media review. Trying to show how marketing campaigns can transform a brand but not adequately shown. Too much proving and effort. 3. What is the purpose of this page 3?- My Salon Time Marketing Services. Importance of visibility today. Good product cant do anything alone if not combined with proper marketing. Lead Generation and Salon Growth Strategy in detail. Our model for creating and tracking is reliable. Importance of strategy for a brand to succeed. 4. What is the purpose of this page 4?- Our Key Clitentele. Clients and importance of trust and satisfaction among client matters. My Salon Time is an Ai powered Innovative Platform. Why here? Free consultation for client.
Page 1: What Works: ● Strong growth-oriented headline. ● "Test it. Then Trust it." reduces perceived risk. ● Focus on business outcomes. What Is Confusing: ● Too many services introduced at once. ● Primary offering is unclear. ● Difficult to understand whether the company is a booking platform, software, or growth partner. Recommendation: Focus on one primary promise first: "Grow your salon with more customers, more bookings and more revenue." Slide 2 Purpose: To explain the booking platform and marketing capabilities. What Works: ● Zomato/Swiggy analogy is easy to understand. ● Shows how marketing can support salon growth. What Is Confusing: ● Marketing services and booking platform are mixed together. ● Value proposition gets lost. Recommendation: Separate: 1. Customer Booking Platform 2. Marketing Services Slide 3
Purpose: To explain the detailed marketing services offered by My Salon Time. What Works: ● Highlights the importance of visibility. ● Shows breadth of services. What Is Confusing: ● Feels like a service catalogue. ● Not enough emphasis on outcomes. Recommendation: Group services under business goals: ● Customer Acquisition ● Brand Visibility ● Revenue Growth Slide 4: Purpose: To build trust and credibility. What Works: ● Client references. ● Consultation offer. ● Focus on trust and satisfaction. What Is Confusing: ● AI-powered platform statement feels disconnected. ● Trust message could be stronger with proof. Recommendation: Add testimonials, metrics, client success stories, or growth numbers. Remove information that does not directly support credibility Basic workarounds like design is missing to communicate the above properly.