Created in Canva
PRACTICAL TRAINING REPORT2 2 0 6 FACULTY OF COMMUNICATION AND MEDIA STUDIES DIPLOMA IN DIGITAL MEDIA COMMUNICATION TECHNOLOGY COM334 | PRACTICAL TRAINING Khadhraa’ Najlaa’ Binti Ahmad Fairuz 20241234567 Prepared By : Madam Khurul’ Ain Binti Mahasan Prepared For :EYMA WEAR GROUP MARCH 2026 - AUGUST 2026
INTERN PROFILE EXECUTIVE SUMMARY ACKNOWLEDGEMENT CHAPTER 1 INTRODUCTION TABLE OF CONTENT CHAPTER 2 DEPARTMENT CHAPTER 3 APPLICATION OF THEORY AND SKILLS CHAPTER 4 BENEFIT GAINED AND EXPERIENCES CHAPTER 5 DIFFICULTIES AND PROBLEMS ENCOUNTERED CHAPTER 6 CONCLUSION APPENDICES
Khadhraa’ Najlaa Binti Ahmad Fairuz is a Diploma in Digital Media Communication Technology (MC112) student at UiTM Cawangan Melaka, Kampus Alor Gajah. She completed her 14-week internship as a Digital Marketing Intern at Eymawear Group under the supervision of Pn. Nur Suhaima Binti Supardi. Attached to the Digital Marketing Department, she gained hands-on experience in executing WhatsApp blast campaigns, managing messaging sequences, and coordinating group communication for the Cabutan Bertuah event. She also handled social media postings on Instagram and Facebook while drafting copywriting for promotional updates and customer interactions. Additionally, she supported daily marketing operations by tracking sales orders and managing customer databases using Google Sheets, Excel, and WasapBot. This internship successfully enhanced her skills in copywriting, social media management, and customer engagement. INTERN PROFILE EYMAWEAR GROUP
This practical training report shares the 14-week internship experience of the intern as a Digital Marketing Intern at Eymawear Group from 27th March 2026 until 7th August 2026. During the internship under the supervision of Pn. Nur Suhaima Binti Supardi, the intern was involved in various digital marketing activities, including WhatsApp blast campaigns, customer engagement, copywriting, social media posting, and campaign tracking. The intern also managed customer information, recorded customer orders, and monitored messaging sequences to support ongoing marketing activities. In addition, the intern gained experience in content shooting, video editing, and preparing promotional materials. These tasks helped the intern understand how digital marketing activities are managed in a real working environment. This internship provided the intern with practical experience in digital marketing, customer communication, copywriting, and content-related activities. It also helped the intern apply the knowledge and skills learned from the Diploma in Digital Media Communication Technology to actual workplace tasks. EXECUTIVE SUMMARY 4
Thirst and foremost, the intern would like to express her deepest gratitude to Allah SWT for providing her with the strength and good health to complete her 14-week practical training at Eymawear Group successfully. The intern would like to extend her sincere appreciation to her university supervisor, Pn. Khurul 'Ain, for her guidance, continuous support, and valuable advice throughout the internship period. A special word of thanks goes to her industry supervisor, Pn. Nur Suhaima Binti Supardi, for her mentorship, patience, and guidance in overseeing the intern's daily tasks and learning process in the Digital Marketing Department. The intern is also grateful to the entire team at Eymawear Group for their warm welcome, cooperation, and assistance during her time at the company . Lastly, the intern wishes to express her heartfelt appreciation to her family and friends for their moral support, motivation, and constant encouragement throughout her studies and practical training journey. ACKNOWLEDGE- MENT 5
To begin with, the intern would like to express her sincere gratitude to Allah SWT for giving her the strength, good health, and opportunity to complete her 14-week practical training at Eymawear Group successfully. Throughout the internship, the intern would like to thank her university supervisor, Pn. Khurul 'Ain, for her guidance and valuable advice. Appreciation is also given to Sr,Ts. Amir Nor Azan Sama, for always checking on her progress and being willing to assist whenever she faced any problems. The intern is also grateful to her industry supervisor, Pn. Nur Suhaima Binti Supardi, for her guidance, patience, and support throughout the internship. Thanks, are also extended to the team at Eymawear Group for their cooperation and assistance during her time at the company. Finally, the intern would like to express her appreciation to her family and friends for their continuous encouragement, motivation, and moral support throughout her studies and practical training. ACKNOWLEDGE- MENT 5
CHAPTER 1 : INTRODUCTION
DIPLOMA IN DIGITAL MEDIA COMMUNICATION TECHNOLOGY