PortfolioCreativeLE VYCREATIVE WRITER END-TO-END CONTENT PRODUCTION
Contents 01 Jo Malone London End-to-end Production 02 AN O AN End-to-end Production 03 BEHIND-THE-SCENE SOCIAL CAMPAIGN Content Strategy 04 KIN GROUp Case study | Self-research and develop 05 ABOUT ME 06 contact
View full script and storyboad here View final video hereMY ROLE I do from creative strategy to final script development, building the storytelling framework, writing the script, developing the storyboard and refining the narrative based on client feedback.
AUDIENCE EXPERIENCE DESIGNAN O AN Because every public figure has an ordinary life worth knowing Youtube Vlog Series Audiences aren't drawn to her only because she's a celebrity. They come back because she feels familiar, genuine, and human THE HUMAN TRUTHFORMAT DNA Honest Reaction Human Connections Emotional ComfortCONTENT ECOSYSTEM Youtube Long-form Short Clips Facebook Distribution Recurring Habit Curiousity Laughter Familiar Comfort Belonging WHY THIS WORKS Comfort viewing Slide-of-storytelling Strong emotional retention Multi-platform adaption Contextual brand integrationMY ROLE Format Development • Scriptwriting • Production • Narrative Editing • Thumbnail Design • Content Distribution • Performance OptimizationOUTCOME Total Views 2.7M+ Subscribers 10.7K Long video 12
FROM THINKING TO MAKING CREATIVE CONCEPT SCRIPT DEVELOPMENT PRODUCTION EDIT & ADAPTION DISTRIBUTION SELECTED SHORT VIDEOS SELECTED LONG VIDEOS Big idea and angle that drive a story From rough to structure storytelling Filming Crafting the story and opimizing each flatform Crafting the story and opimizing each flatform Click here Click here Click here Click here Click here Click here Click here Click here
AUDIENCE EXPERIENCE DESIGN BEHIND-THE-SCENENhà Mình Đi Thôi (Main Actress) Turning behind-the-scenes into human stories Audiences are drawn to the candid moments — the small reactions, quiet focus, and honest effort behind the sceneTHE HUMAN TRUTHSTORYTELLING SYSTEM Unscripted Moments Human Reactions Sharable StoriesCONTENT ECOSYSTEM Youtube Long-form Short Clips Facebook Distribution Cinema Conversion Curiousity Laughter Attachment Buy Ticket WHY THIS WORKS Humanized the cast beyond their on-screen roles Increased emotional connection Encouraged organic sharing Built anticipation through authenticityMY ROLE Story Development • Narrative Editing • Content Planning • Thumbnail Design • Content Distribution • Performance Optimization Social Content Strategy for Main Actress High engagement across platforms Strengthened the actress's brand affinity Generated strong organic word-of-mouthON ALL FLATFORMS
FROM THINKING TO MAKING CREATIVE CONCEPT PRODUCTION EDIT & ADAPTION DISTRIBUTION SELECTED SHORT VIDEOS SELECTED LONG VIDEOS Turning BTS chaos into relatable stories Capture unscripted and reaction onset Multi-platform strategy for maximum reach Long-form storytelling, Short-form highlights SCRIPT DEVELOPMENT Select candid moments which can show authentic personality Click here Click here Click here Click here Click here Click here Click here Click here
HotelCASE STUDY
AGENDA 01 the untold story of kin 02 BEHIND-THE-SCENE SOCIAL CAMPAIGN 03 SIGNATURE CONTENT SERIES 04 CONTENT STRATEGY 05 SAMPLE
I believe the best content doesn’t simply capture attention —it creates connection. With more than three years of experience in content development and end-to-end production, I specialize in transforming human insights into engaging stories, scalable content formats, and meaningful audience experiences. My work spans creative strategy, narrative development, scriptwriting, production, and content ecosystems, allowing me to bridge strategic thinking with hands-on execution. Whether developing a branded campaign or an original content format, my goal remains the same: “To create stories people choose to come back to”. Hi, I’m VyLe Vy
Phone: 077 505 8617 Email: levy2370@gmail.com LinkedIn: https://www.linkedin.com/in/vy-le- 5269922a1/?skipRedirect=true Let’s work together!
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