This document presents a visual identity project for SADA, a creative hub and academy. It includes research on color psychology, specifically how red, blue, and green affect cognitive performance, and applies these findings to the design of creative environments.
This document is a visual identity thesis for SADA, a creative hub and academy. It is intended for designers, educators, and anyone interested in the intersection of color psychology and spatial design.
The document opens with a title page and a provocative question: 'If our past was full of color, why is our future becoming SADA?' It introduces the concept of SADA as a creative space where color plays a central role.
Chapter 2, titled 'The Mind in Color,' presents research on how color affects cognitive performance. It cites studies by Mehta and Zhu on red and blue, and Lichtenfeld et al. on green, showing that different colors can aid detail-oriented or creative tasks.
The chapter argues that color should be considered early in design, not as an afterthought. It includes a figure summarizing the findings and discusses the link between personal preference and psychological reaction to color.
Chapter 3, 'The Art of Noticing,' is introduced with the phrase 'Think Outside the Beige.' It appears to explore what makes people notice, question, and create, though the full content is not provided in the given pages.