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PARTNERSHIP PROPOSALDRINKS AT SEVEN × CIARON MAHER RACINGBEYOND THE FINISH LINE
PARTNERSHIP PROPOSALDRINKS AT SEVEN × CIARON MAHER RACING
Drinks At Seven is a premium provider of one of a kind social experiences and events, filling social calendars with excitement, fun, and unforgettable memories, and bringing people together to foster genuine connections that turn shared moments into lasting friendships. Over the past three years, Drinks At Seven has built a reputation for creating unforgettable social experiences for hundreds of racing enthusiasts across Australia. What started as a passion for bringing fun-loving people together around the races has grown into a premium social lifestyle community, one built on exclusive events, memorable experiences, and genuine connection. Ciaron Maher Racing represents an extraordinary community of owners, sponsors, media and racing fans, as the biggest name in Australian horse racing. Drinks At Seven proposes a partnership that gives Ciaron Maher Racing, its team and its owners access to a calendar of high- end experiences, from a private marquee in the Birdcage on Derby Day to a summer afternoon aboard a yacht, with Drinks At Seven managing everything from start to finish. At its core, this proposal is about something simple: people crave connection. In a world that’s increasingly online and time-poor, genuine social experiences, the kind where people laugh, relax and build real relationships matter more than ever. Racing has always been a sport built on community, and the right events don’t just entertain owners, they make them feel like they belong to something bigger than a single horse or a single race day. Introduction
OUR VISION To make Ciaron Maher Racing the home of Australia's most talked-about ownership experience. Not simply because of the horses on the track, but because of the community built around them. Together, we have the opportunity to create something that owners will value, remember and proudly recommend for years to come.
WHAT DRINKS AT SEVEN BRINGS TO THE PARTNERSHIPconcept, venue, ticketing and ticket sales, guest experience, run sheet and on-the-ground delivery, so it can simply be handed over and handled. FULL, END-TO-END EVENT MANAGEMENT 1.
ACCESS TO EXPERIENCES CIARON MAHER RACING OWNERS WOULDN’T OTHERWISE HAVE 2.the kind of high-end, hard-to- get-into events that make an ownership experience feel genuinely exclusive.
a format refined over three years and across hundreds of events.CURATED GUEST EXPERIENCES DESIGNED SPECIFICALLY FOR RACING AUDIENCES 3.
giving events a built-in, engaged audience from day one.AN EXISTING COMMUNITY OF RACING ENTHUSIASTS 4.
concept, venue, ticketing and ticket sales, guest experience, run sheet and on-the-ground delivery, so it can simply be handed over and handled.A SINGLE POINT OF ACCOUNTABILITY 5.
Owners invest significant money and emotion into racing, but the experience around race day, what happens before and after the win, or the loss, is often left to chance. Access to genuinely exclusive experiences changes that, and takes the ownership experience to the next level. Benefits to Ciaron Maher Racing and Its Owners ⦁ Deeper client loyalty. Owners who feel looked after socially, not just informed on form and results, stay invested longer and are more likely to increase their stake or refer other owners into the stable. ⦁ A reason to stay engaged between wins. Racing has highs and lows. Well-run social events give owners something positive to look forward to regardless of how a horse runs on the day, keeping sentiment and engagement steady across a season. ⦁ Genuine exclusivity. Access to a Birdcage marquee on Derby Day, a private yacht afternoon, or a hidden bar tour signals that owners are part of Australia’s leading stable in every sense — not just on race form. ⦁ Stronger word of mouth. Memorable experiences are what owners talk about with their networks — often bringing new owners and sponsors into the stable’s orbit without a formal sales pitch. ⦁ Zero added workload for the Ciaron Maher Racing team. Drinks At Seven looks after ticket sales, logistics and delivery from start to finish, so nothing lands on the team’s desk beyond a guest list and a sign-off.
PROPOSED PARTNERSHIP STRUCTUREThere are two ways the events calendar could be structured, and they aren’t mutually exclusive: 1. EXCLUSIVE STABLE EVENTS Private functions organised solely for Ciaron Maher Racing’s owners, race day marquees, end-of-season celebrations, stable open days, or milestone events (e.g. a Group 1 win). 2. INTEGRATED GENERAL EVENTS Owners are invited into Drinks At Seven’s broader calendar of events, alongside its existing community, opening up an even wider social scene and network. Most partners find a mix works best, exclusive events for milestone moments, general events to keep owners socially engaged year-round. Drinks At Seven would handle venue sourcing, concept and theming, guest lists and invitations, ticket sales, on-the-ground management, and post-event follow-up. Ciaron Maher Racing would simply provide the owner list and sign off on the calendar.
a private, fully hosted marquee in Flemington’s Birdcage on one of the biggest days in Australian racing. ⦁ BIRDCAGE MARQUEE, DERBY DAY Types of Events and Experiences on Offer
relaxed, high-end summer afternoons on the water. ⦁ YACHT EXPERIENCES access to Melbourne’s best-kept-secret venues, the kind owners wouldn’t find or get into on their own. ⦁ HIDDEN BAR TOURS
curated, high-end dining experiences for smaller groups. ⦁ FANCY DINNERS extending the stable’s social calendar well beyond the track. ⦁ MARQUEES AT RACING AND NON- RACING EVENTS
milestone events such as Group 1 wins, stallion parades, or end-of-season wrap- ups. ⦁ OWNER AND SPONSOR CELEBRATIONS smaller, intimate gatherings designed to build relationships between owners, sponsors and stable connections. ⦁ EXCLUSIVE SOCIAL MIXERS
NEXTIf this partnership sounds like a good fit for Ciaron Maher Racing’s owners, Drinks At Seven would welcome the opportunity to work together. Drinks At Seven is happy to meet and walk through a tailored calendar for the season ahead, along with examples of past work.TOGETHER, LET'S CREATE IT.