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B L O G G U I D E | O C T O B E R 2 0 2 6 WhatsApp Business API Pricing in India (2026) Per-message rates, GST and monthly costs explained Read the full guide → www.intigate.co.in MARKETING ₹0.8631 per chargeable message UTILITY AND AUTHENTICATION ₹0.115 per chargeable message + 18% GST plus provider fees
WhatsApp Business API Pricing in India (2026) | Intigate The short answer www.intigate.co.in ₹0.8631 per marketing message ₹0.115 per utility or domestic OTP message 1,000 free service messages per number, monthly 18% GST, added on top of every fee THE MONTHLY BUDGET FORMULA Meta messaging charges + platform subscription + provider markup + additional fees + applicable tax 2
WhatsApp Business API Pricing in India (2026) | Intigate Meta's per-message rates in India www.intigate.co.in Message category Base rate With 18% GST Marketing ₹0.8631 ₹1.0185 Utility ₹0.1150 ₹0.1357 Domestic authentication ₹0.1150 ₹0.1357 Service, after monthly allowance ₹0.1150 ₹0.1357 Authentication-international ₹2.4971 ₹2.9466 Rates per chargeable message, excluding provider fees. Source: Meta WhatsApp Business Platform pricing, verified 21 October 2026. EXAMPLE 10,000 marketing messages × ₹0.8631 ₹8,631 before provider fees and tax ₹10,184.58 with 18% GST 3
WhatsApp Business API Pricing in India (2026) | Intigate Service messages: what changed www.intigate.co.in From 1 October 2026, the first 1,000 service messages per business number each month are free. Charges begin at message 1,001, at ₹0.115 each. Verify before budgeting Meta's pricing page still describes service messages as free. Confirm how the change applies to your account. Example: one number, 2,400 service messages Total service messages 2,400 Free monthly allowance −1,000 Chargeable messages 1,400 Charged at ₹0.115 each ₹161 Excludes provider charges and tax. 4
WhatsApp Business API Pricing in India (2026) | Intigate Which rate applies to your message? www.intigate.co.in Marketing ₹0.8631 • Discount announcement • Product launch campaign Utility ₹0.115 • Order confirmation, no promo • Appointment confirmation a customer requested Authentication ₹0.115 • Login verification code (OTP) • Domestic rate shown Watch out: an order update with a promotional offer needs marketing review. Mentioning an order does not make it utility. 5
WhatsApp Business API Pricing in India (2026) | Intigate Four layers of your WhatsApp API bill www.intigate.co.in 1 Meta messaging charges Chargeable deliveries by category, minus free allowances. 2 Provider subscription Inbox, campaigns, chatbots, reporting, integrations and support. 3 Provider message markup Extra per-message charge. 10,000 × ₹0.20 = ₹2,000 before tax. 4 GST at 18% Applied to messaging and platform fees. Confirm treatment with your CA. 6
WhatsApp Business API Pricing in India (2026) | Intigate What a month really costs www.intigate.co.in Local business 2,000 messages 500 marketing, 500 utility, 1,000 service ₹577.08 Meta messaging with 18% GST ₹489.05 before GST Online store 10,000 messages 3,000 marketing, 5,000 utility, 2,000 service ₹3,869.57 Meta messaging with 18% GST ₹3,279.30 before GST Growing D2C brand 50,000 messages 20,000 marketing, 20,000 utility, 5,000 auth, 5,000 service ₹24,304.46 Meta messaging with 18% GST ₹20,597.00 before GST Illustrations only: one number, Indian recipients, no volume discount or markup. Add your provider subscription. 7
WhatsApp Business API Pricing in India (2026) | Intigate Compare providers, control costs www.intigate.co.in 5 questions before signing 1. Which Meta rates and allowances apply to us? 2. What markup is added, and to which messages? 3. Which seats, numbers and integrations are included? 4. What onboarding, overage and exit charges apply? 5. Can you share an itemized sample invoice? 5 ways to control costs 1. Keep template categories accurate 2. Reply within the 24-hour customer window 3. Check volume-tier eligibility first 4. Keep recipient lists clean and honour opt- outs 5. Review the cost of extra numbers 8
Get a quote for your message mix Intigate provides WhatsApp API services through platform subscriptions, with Meta usage charged separately. Share your message categories, monthly volumes and integrations for a written quotation. www.intigate.co.in WhatsApp API pricing Read the full guide Disclosure: Intigate is a WhatsApp Business API provider. Meta's rates are the same for every provider and may change. Verified 21 October 2026.