This is a post-event performance review report for ArmsKenya's first Social Enterprise Exhibition (Business Expo) held on 30 August 2026 at Mary Immaculate Catholic Church, Maziwa. It is intended for the organisation's internal team to assess sales, brand visibility, and operational outcomes. The report opens with an executive summary stating the purpose: to document sales performance, highlight…
This is a post-event performance review report for ArmsKenya's first Social Enterprise Exhibition (Business Expo) held on 30 August 2026 at Mary Immaculate Catholic Church, Maziwa. It is intended for the organisation's internal team to assess sales, brand visibility, and operational outcomes.
The report opens with an executive summary stating the purpose: to document sales performance, highlight achievements, and identify areas for improvement. It lists three key achievements: creating awareness, achieving 60% audience response against a 50-visitor target, and generating 30 leads with 7 converted to paying customers. Media coverage from a local TV segment is also noted.
A sales performance overview reports total revenue of Kshs. 11,550.00, total expenses of Kshs. 8,740.00, and net income of Kshs. 2,680.00. Total donations amounted to Kshs. 200.00. Six orders were recorded.
Income is broken down by product: fashion sweaters (men) at Kshs. 3,000.00, crochet ladies sweaters at Kshs. 4,500.00, knitted beanie hats (2 units) at Kshs. 900.00, African print bags at Kshs. 1,950.00, children's clothes at Kshs. 1,000.00, and donations. A note records a Kshs. 3,000.00 deposit for a medium cream crochet sweater.
Expenses are itemised as tent space rental (Kshs. 4,000.00), logistics and photography (Kshs. 3,000.00), and tea and snacks (Kshs. 1,740.00). The report also includes sections on regional performance, key findings, action items, and legacy financials, though these are not detailed in the provided pages.