VOLUME I NUMIEst. 2026
numiVOLUME 1: COFFEE TABLE BOOKSubmitted by: De Guzman, Renz Jerub R. Salzar, Jhenine Mae L. Santos, Joaquin Manuel L. Sia Lao, Christina Z. Young, Jessica Nicole C. Submitted to: Ma. Theresa Concepcion Gerial
NuMi is more than just a product, it is the result of the passion, teamwork, and dedication of every member who shared the same vision. Throughout this journey, we have learned, grown, and supported one another in bringing our ideas to life. We extend our sincere gratitude to our Research Adviser, Ms. Ma. Theresa Concepcion Gerial, for her invaluable guidance, encouragement, and unwavering support. Her insights and expertise challenged us to think critically and helped shape NuMi into the business venture it is today. We are also grateful to our families, friends, classmates, customers, suppliers, and everyone who placed their trust in our team. Your support, feedback, and encouragement motivated us to continue improving and striving for excellence. Finally, to everyone who believed in NuMi and in one another, thank you for being part of our journey. Together, we transformed our vision of "New Me, True Me" into more than just a slogan, it became a mission that inspired us to innovate, grow, and create with purpose. ACKNOWLEDGMENTS
MESSAGES FROM THE OWNER As the Owner of NuMi, I am grateful for the experience that we had and I am proud of what our team has accomplished throughout this journey. What had started as a simple idea from the team, we were able to make it happen, to be able to see how our product come to life in the ABM Bazaar truly makes everything worth it, and this greatly reflects on our shared vision of creating a product that is both functional, meaningful, and that is catered to one’s self. This experience has taught us the importance of teamwork, adaptability, and responsibility in creating a business and being a team. Each member contributed their skills and their efforts which allowed us to overcome challenges and to be able to continuously improve our operations. NuMi is more than just a product or a business, it represents our team’s commitment to innovation, sustainability, and to also support the local communities. As we move forward, we aim to further develop our product, expand our reach, and to be able to improve our relationship with the local suppliers and artisans. We hope that NuMi will not only meet the needs of our customers but also make a positive impact, no matter how small, in promoting responsible and purposeful business practices. -Jessica Young
TABLE OF CONTENTS Company/Business Profile Vision and Mission Management Team Business Objectives Business Strategies SWOT Analysis Business Highlights Products Financial Highlights Performance Highlights Theories Applied to the Business Operations Job Description Significant Learnings Challenges and Actions Corporate Social Responsibility Plans for the Future 6 8 9 16 17 18 24 25 27 28 30 31 34 37 39 40 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16
company profile NuMi is a student-led business established by five Accountancy, Business, and Management (ABM) students of De La Salle University – Manila for the ABM Bazaar. The business was founded with the goal of creating a product that combines functionality, style, and sustainability through its signature 4-in-1 Convertible Bag. Designed to adapt to different lifestyles, the bag can be transformed into a handbag, sling bag, crossbody bag, and backpack, providing customers with convenience while promoting responsible consumption. Following the success of its first product launch, NuMi continued to innovate by introducing the NuMi Sports Collection during the second ABM Bazaar. Built from customer feedback, the new collection utilized lightweight and water-resistant nylon while maintaining the brand's signature 4-in-1 functionality. Through both product lines, NuMi continuously demonstrated its commitment to creating practical, high-quality, and sustainable products that address the evolving needs of students and young professionals.
NuMi, derived from the phrase "New Me," is a brand built on the belief that self-expression is constantly evolving. Every individual grows, embraces new experiences, and discovers different sides of themselves over time. Rather than defining who a person should be, NuMi celebrates this journey by encouraging people to express their unique identity with confidence. Designed around a customizable 4-in-1 bag with interchangeable accessories, NuMi empowers users to personalize their bags according to their style, needs, and personality. The brand's clean and minimalist logo reflects these values of versatility, adaptability, and authenticity, symbolizing a product that seamlessly transforms for different occasions while remaining timeless and true to its purpose. Completing the brand identity is NuMi's slogan, "New Me, True Me," which captures the essence of the brand's mission. "New Me" represents growth, change, and the freedom to explore new styles and experiences, while "True Me" serves as a reminder that authenticity remains at the heart of every individual. Together, the slogan inspires people to embrace both personal transformation and self-acceptance, showing that evolving does not mean losing one's identity. With every customization and every way the bag is worn, NuMi encourages individuals to carry more than just their essentials, it encourages them to carry their story, their confidence, and their true selves. logologo
visionNuMi envisions becoming a recognized student-founded brand known for creating innovative lifestyle products that inspire creativity, functionality, and sustainability. By continuously improving its products and adapting to customer needs, the company hopes to create meaningful value while promoting responsible entrepreneurship and environmental awareness. NuMi aims to provide customers with innovative, multifunctional, and sustainable bags that combine practicality, style, and quality at an affordable price. The company is committed to delivering products that simplify everyday life while encouraging responsible consumption through durable and long-lasting designs. MISSION
MANAGEMENT TEAM NuMi operates through a collaborative management structure composed of five student entrepreneurs, each assigned to a specific department to ensure efficient business operations. The General Manager oversees the overall direction of the business, coordinates team activities, and ensures that objectives are achieved. The Finance and Administration Manager manages budgeting, financial records, and overall financial performance, while the Marketing Manager develops promotional campaigns, manages the brand's online presence, and strengthens customer engagement. The Production and Operations Manager supervises product development, coordinates with suppliers, and maintains product quality throughout production. Meanwhile, the Technology and Customer Experience Manager handles the business' digital platforms, inventory records, and online transactions while ensuring a smooth customer experience. Through teamwork, effective communication, and shared responsibility, the management team successfully launched both the original NuMi Runway Collection and the NuMi Sports Collection while continuously improving business operations through customer feedback and experience.
MANAGEMENT TEAMChristina Sia Lao Product & Operations ManagerJoaquin Manuel Santos Finance & Administration ManagerJhenine Mae Salazar Marketing & Sales ManagerRenz Jerub De Guzman Technology & Customer Experience ManagerJessica Nicole Young General Manager
OWNER & GENERAL MANAGERJESSICA YOUNG As the General Manager of NuMi, Jessica serves as the team's leader and decision-maker, ensuring that every aspect of the business aligns with the company's vision and goals. She is responsible for overseeing both the strategic and operational functions of the business, from coordinating with suppliers and supervising product development to working closely with the marketing, finance, and technology departments. With strong leadership, communication, and problem-solving skills, she ensures that the team works efficiently and collaboratively. Her ability to make informed decisions, adapt to challenges, and keep the business focused on sustainability and responsible production has played a significant role in NuMi's growth and success.
PRODUCT & OPERATIONS MANAGERCHRISTINA SIA LAO As NuMi's Product & Operations Manager, Christina is the creative force behind the development of the 4-in-1 Convertible Bag. She is detail-oriented, innovative, and dedicated to ensuring that the product meets high standards of quality, functionality, and aesthetics. She oversees the product's design and development while working closely with suppliers to ensure that the final output reflects NuMi's vision of versatility and practicality. Her keen eye for design and commitment to continuous improvement contribute greatly to the overall value and appeal of NuMi's products.
MARKETING & SALES MANAGERJHENINE SALAZAR As NuMi's Marketing & Sales Manager, Jhenine is responsible for building the brand's identity and connecting with customers through creative and engaging marketing strategies. She manages NuMi's social media platforms and develops content that effectively showcases the functionality, style, and value of the products. With her creativity, strong communication skills, and awareness of current trends, she ensures that NuMi maintains a consistent and appealing brand image. Her ability to understand customer preferences and adapt marketing strategies has helped strengthen NuMi's online presence and customer engagement.
FINANCE & ADMINISTRATOR MANAGERJOAQUIN SANTOS Joaquin serves as NuMi's Finance & Administration Manager, managing the company's financial operations with accuracy and accountability. He is highly organized and analytical, ensuring that budgeting, cost monitoring, sales tracking, and financial records are well-managed. He oversees payment verification and maintains transparent financial documentation, allowing the team to make informed business decisions. His strong attention to detail and financial discipline help keep NuMi financially stable and prepared for future growth.
TECHNOLOGY & CUSTOMER EXPERIENCE MANAGERRENZ DE GUZMAN Renz serves as NuMi's Technology & Customer Experience Manager, overseeing the digital systems that support the company's daily operations. He is responsible for managing online tools such as Google Forms, spreadsheets, and order processing systems to ensure that workflows remain organized and efficient. With strong technical and organizational skills, he helps streamline business processes and provides digital support across different departments. His expertise in technology enables NuMi to operate more effectively, improving both internal coordination and the overall customer experience.
OBJECTIVES NuMi aims to provide customers with innovative and multifunctional bags that combine style, practicality, and sustainability. The business seeks to continuously improve product quality by incorporating customer feedback into future product developments, as demonstrated by the introduction of the NuMi Sports Collection. Another objective is to strengthen customer relationships through excellent service, responsible business practices, and engaging marketing campaigns across various social media platforms. Furthermore, NuMi aims to promote responsible consumption by offering durable products that reduce the need for multiple bags while supporting Sustainable Development Goal 12. The company also strives to expand its market reach, enhance brand recognition, and develop products that respond to the changing lifestyles and preferences of its target consumers. n u m i
STRATEGIES NuMi implemented several strategies that contributed to the success of both product launches. The business focused on product differentiation by offering a unique 4-in-1 convertible bag that combined versatility, functionality, and sustainability. Customer feedback from the first ABM Bazaar was carefully evaluated and became the basis for the development of the lighter and more practical NuMi Sports Collection, demonstrating the company's commitment to continuous improvement. To increase brand awareness, NuMi maximized the use of social media platforms by creating promotional campaigns, teaser videos, product catalogs, event announcements, and interactive content before and during both ABM Bazaar events. The company also adopted customer centered selling by actively engaging with buyers, answering inquiries, and providing honest product information. n u m i
SWOT ANALYSIS
STRENGTHS NuMi stands out with its innovative 4-in-1 convertible design, allowing users to effortlessly switch between different carrying styles for maximum flexibility and convenience. Made from eco-friendly, water-resistant materials, the bag supports sustainable consumption while providing reliable protection for everyday essentials. Despite its premium features and versatility, NuMi remains affordably priced, offering excellent value for customers. In addition, the brand leverages a strong online and social media presence to effectively engage its target market and build lasting customer relationships.
NuMi faces several internal challenges that may affect its growth and competitiveness. The brand currently offers limited color and design variations, which may not appeal to a wider range of customer preferences. Its small-scale production capacity also limits the number of bags that can be produced, making it difficult to meet increasing demand. Additionally, NuMi’s marketing efforts are primarily concentrated within the DLSU community, restricting its exposure to a broader audience. The business also relies on a single subcontractor for production, making it vulnerable to delays or disruptions in the manufacturing process. WEAKNESSESWEAKNESSES
OPPORTUNITIESOPPORTUNITIES NuMi has significant growth potential as consumer demand for sustainable and multifunctional fashion continues to rise. Its versatile convertible bag appeals to students, young professionals, and individuals seeking practical yet stylish everyday accessories, creating opportunities to expand into broader market segments. Furthermore, collaborating with eco-friendly suppliers and partnering with influencers can strengthen NuMi’s brand image, increase market reach, and attract environmentally conscious consumers.
NuMi faces increasing competition as new student-led brands continue to introduce products with similar features and functionalities. Rising costs of raw materials and manufacturing may also affect production expenses and pricing strategies. Additionally, changing consumer preferences and the short-term nature of interest generated by school bazaars may pose challenges in maintaining consistent demand and long-term customer engagement. THREATSTHREATS
M BAZAAR ABM BAZAAR ABM BAZM BAZAAR ABM BAZAAR ABM BAZABM BAZAAR ABM BAZAAR ABMABM BAZAAR ABM BAZAAR ABM
Scheduled on February 27, 2026, NuMi was invited to participate as a student seller at the ABM Bazaar Event. Arriving early in the morning to set up the booth, carefully arranged our products, displays, and promotional materials to create an organized and welcoming space for visitors. Throughout the day, we actively engaged with customers by introducing our bag features, answering questions, and assisting buyers with their purchases. The event gave us valuable hands-on experience in marketing, customer service, and sales, and allowed us to interact with students, faculty, and guests. The accompanying photos capture our booth setup, product displays, customer interactions, and the event's energy as we promoted and sold our products. By the end of the day, every bag in our inventory had been sold, making the event a complete sellout and a significant milestone for NuMi's first major selling experience. Building on the success of our initial launch, NuMi expanded its product line during the second ABM Bazaar held on July 17 through product diversification. The company introduced the NuMi Sports Collection, featuring redesigned and enhanced bags tailored to the needs of students with active lifestyles. BUSINESS HIGHLIGHTS
RUNWAY COLLECTION E M I LY in Latte M I R A N DA in Eclipse A N D R E A in Sapphire A 4-in-1 Convertible Bag with style, convenience, and sustainability in mind. The product is designed to be versatile, allowing users to easily transform the bag into different styles depending on their needs. With the patented 4-in-1 design, customers may easily use the product in handbag, sling bag, crossbody, and backpack variations. With daily use in mind, convenience with no cost to appeal became a large factor for its conceptualization. The exterior features side pockets and multi-ring or buckle details along with a range of color options, from classic solid tones to dual-tone combinations. Inside, the bag provides ample storage with multiple compartments, including a laptop or tablet sleeve and interior organizer pockets, all lined with durable canvas material.
SPORTS COLLECTIONAdopting the same concept as the original NuMi line of bags, the brand shifted from an everyday-use design to a more active, sports-focused niche with the launch of NuMi Sports for the second ABM Bazaar. While retaining its signature 4-in-1 Convertible Bag design, NuMi Sports emphasizes convenience, functionality, and versatility, allowing users to transform the bag into a handbag, sling bag, crossbody bag, or backpack depending on their needs. Based on customer feedback regarding the weight of the original vegan leather bags, the new collection is crafted from premium water-resistant nylon, making it lighter, more durable, and better suited for active lifestyles. It features side pockets, an adjustable and removable strap, a luggage sleeve, and multiple interior compartments, including a padded laptop or tablet sleeve, combining style, organization, and practicality in one versatile design.
FINANCIAL HIGHLIGHTS NuMi successfully recovered its initial capital investment of ₱50,000 while generating an additional ₱6,063 in profit before tax over six months of operations. The investment was strategically allocated to inventory, marketing initiatives, packaging, prototype development, and other essential operational activities. SUMMARY (6-MONTH OPERATION) TOTAL SALES REVENUE COST OF GOODS SOLD TOTAL OPERATING EXPENSES NET PROFIT ₱36,060.00 ₱26,150.00 ₱3,847.00 ₱ 6,063.00 ENDING CASH BALANCE ₱56,063.00
Throughout the six-month operational period, NuMi successfully transformed its business concept into a fully operational brand through two distinct campaign directions. The first collection embraced a refined, editorial-inspired aesthetic, drawing inspiration from luxury fashion magazines to establish the brand's premium and minimalist identity. For the second business cycle, the department introduced a refreshed sports and lifestyle theme with the launch of the NuMi Sports Collection, creating a more energetic and student-centered image. PERFORMANCE HIGHLIGHTS
The Production & Operations Department contributed to the successful development and launch of two product collections by producing a total of 40 bags through continuous design refinement, prototype testing, and quality improvements. The Marketing Department strengthened NuMi’s brand presence through over 35 promotional materials, including product campaigns, social media content, collaborations, and launch initiatives that supported customer engagement and product visibility. Meanwhile, the Finance & Administration Department ensured proper financial monitoring, record-keeping, and resource allocation to maintain operational stability. The Human Resources Department fostered effective teamwork by coordinating responsibilities, maintaining communication, and supporting collaboration across all functions. Through the combined efforts of each department, NuMi successfully launched its collections, achieved complete sell-out of its available inventory, and demonstrated effective business management, adaptability, and teamwork throughout its operations.
NuMi's business operations are guided by key business concepts that support effective planning, customer satisfaction, and long-term sustainability. By integrating the Marketing Mix (4Ps), SWOT Analysis, and Sustainable Development Goal (SDG) 12, the team was able to build a brand that is both market-oriented and socially responsible. The Marketing Mix (4Ps) served as the foundation of NuMi's business strategy. The team developed a versatile 4-in-1 convertible bag that addressed the needs of its target market, offered it at an affordable price, promoted it through social media platforms and the ABM Bazaar, and made it accessible within the DLSU community. To strengthen business planning, SWOT Analysis was used to identify NuMi's internal strengths and weaknesses, as well as the external opportunities and threats that could influence its growth. These insights allowed the team to improve product development, refine marketing efforts, and make informed business decisions. NuMi also embraces Sustainable Development Goal 12: Responsible Consumption and Production by designing durable, multifunctional bags that encourage long-term use and reduce the need for frequent replacements. By combining innovation, practicality, and sustainability, NuMi aims to provide customers with a product that creates value while promoting more responsible consumption. Together, these business concepts enabled the team to establish a strong foundation for the brand and prepare it for future growth and development. THEORIES APPLIED
JOB DESCRIPTION
The General Manager served as the leader of NuMi, overseeing the overall direction and operations of the business. This role involved coordinating the different departments, ensuring that each team member fulfilled their responsibilities, monitoring project progress, and making strategic decisions to achieve the company's goals. By maintaining effective communication and organization, the General Manager ensured that the team worked collaboratively toward the successful implementation of the business. The Finance & Administration Manager was responsible for managing NuMi's financial and administrative operations. This included preparing the project's budget, monitoring expenses, recording sales and financial transactions, and evaluating the business's financial performance. The role also ensured that resources were allocated efficiently and that financial records remained organized and accurate throughout the project. The Marketing & Sales Manager developed and implemented strategies to promote NuMi and increase customer engagement. This role managed the brand's marketing campaigns, social media platforms, promotional materials, and customer interactions while identifying opportunities to increase sales. By understanding the target market and effectively communicating the brand's value, the Marketing & Sales Manager helped strengthen NuMi's presence within the community.OWNER & GENERAL MANAGER FINANCE & ADMINISTRATOR MANAGER MARKETING & SALES MANAGER
PRODUCT & OPERATIONS MANAGERThe Production & Operations Manager supervised the development and production of NuMi's products from concept to completion. Responsibilities included coordinating with suppliers, monitoring production schedules, ensuring product quality, and maintaining the brand's design standards. This role played a vital part in ensuring that every product met customer expectations while keeping operations efficient and organized. The Technology & Customer Experience Manager handled NuMi's digital operations and customer support systems. This included managing online order forms, organizing inventory and sales records, supporting digital payment transactions, and ensuring a smooth customer purchasing experience. By utilizing digital tools effectively, this role helped streamline business processes and enhance customer satisfaction TECHNOLOGY & CUSTOMER EXPERIENCE MANAGER
SIGNIFICANT LEARNINGS EVERY SUCCESSFUL PRODUCT BEGINS WITH UNDERSTANDING THE PEOPLE IT IS DESIGNED FOR.
Every challenge refined our ideas. Every experience shaped who we became.
Building NuMi was more than creating and selling a product—it was an opportunity to experience the realities of entrepreneurship firsthand. Throughout the journey, the team discovered that effective leadership is rooted in clear communication, accountability, and the ability to unite individuals toward a common vision. We learned that every successful business decision, from planning operations to resolving challenges, depends on trust and collaboration among team members. Managing the business also reinforced the importance of financial discipline. Careful budgeting, accurate record-keeping, and responsible allocation of resources allowed us to sustain operations while achieving profitability. Beyond the numbers, we realized that sound financial management provides the stability that enables a business to grow and adapt. Our experience in marketing taught us that meaningful connections with customers extend beyond promoting a product. By listening to feedback, understanding customer needs, and clearly communicating the value of our bags, we were able to build trust and strengthen the NuMi brand. Every interaction became an opportunity to improve and create a more customer-centered business. Perhaps our greatest lesson came through product development. Transforming an initial concept into two successful bag collections required patience, resilience, and continuous refinement. Every prototype, revision, and challenge reinforced that quality is not achieved through a single idea, but through persistence, attention to detail, and a commitment to constant improvement. Ultimately, NuMi became more than a business venture—it became a testament to how collaboration, adaptability, and purpose can transform an idea into something meaningful.
CHALLENGES AND ACTIONS Building NuMi came with several challenges that required the team to remain flexible and solution-oriented. One of the primary concerns was the business's limited production capacity, which made it difficult to accommodate increasing customer demand. To address this, the team maintained close communication with its subcontractor, regularly monitored production progress, and carefully managed inventory to ensure products were completed on time while maintaining quality standards. Another challenge arose from customer feedback regarding the weight of the original bag. While customers appreciated its versatility, many expressed a preference for a lighter alternative that was more comfortable for everyday use. In response, the team developed NuMi Sports, a redesigned version made from lightweight, water-resistant nylon. This improvement preserved the bag's functionality while enhancing comfort, durability, and practicality for students and young professionals.
CHALLENGES AND ACTIONS Expanding the brand's visibility also presented a challenge, as NuMi's marketing efforts were initially concentrated within the DLSU community. To reach more potential customers, the team maximized digital marketing through Instagram and Facebook, created engaging promotional content, and encouraged satisfied customers to recommend the product through word-of- mouth. At the same time, strict project timelines were managed by assigning clear responsibilities to each team member and following a structured production schedule, allowing the business to operate efficiently despite time constraints. Lastly, the overwhelming demand for NuMi resulted in inventory selling out faster than expected. Rather than viewing this as a limitation, the team recognized it as a valuable opportunity to improve. Customer feedback and sales performance were carefully evaluated to guide future product enhancements, increase production capacity, and better prepare for upcoming bazaars. These experiences strengthened the team's ability to adapt, innovate, and continuously improve, reinforcing NuMi's commitment to delivering products that meet the evolving needs of its customers.
At the heart of NuMi is the belief that true success is measured not only by the products we create but also by the positive impact we leave on the people we serve. Guided by our brand mission, “New Me, True Me,” NuMi is committed to inspiring individuals to embrace their authentic selves, celebrate their personal growth, and gain the confidence to become the best version of who they are. We believe that every person is constantly evolving, and just as our bags are designed to adapt to different lifestyles and needs, we hope to empower our customers to confidently navigate every stage of their own journey. As part of our Corporate Social Responsibility, NuMi is dedicated to promoting self-confidence, individuality, and youth well-being through meaningful awareness initiatives. Rather than focusing solely on financial contributions, we strive to create impact by encouraging positive conversations about self-expression, resilience, and personal development. Through motivational messages, affirmation cards, educational content, and awareness activities integrated into our brand, we hope to remind students that growth is a continuous journey and that every new experience is an opportunity to become a stronger, more authentic version of themselves. Beyond creating functional and versatile products, NuMi aspires to build a community where authenticity is celebrated and individuality is embraced. By using our platform to inspire confidence and promote positive values, we hope to encourage young people to believe in their own potential, support one another, and face every challenge with courage. CORPORATE SOCIAL RESPONSIBILITY
FUTURE PLANSFUTURE PLANSAs NuMi enters the final weeks of its operations, the team remains committed to providing the same level of quality, service, and customer satisfaction that defined the brand from the beginning. The remaining period will focus on fulfilling customer demand, completing project requirements, and making the most of the opportunity to apply the entrepreneurial knowledge and skills gained throughout the experience. As a student enterprise, NuMi will officially conclude its operations at the end of the academic school year. Before its dissolution, the company will complete all remaining business responsibilities, including final documentation, financial settlement, and evaluation of its overall performance. Although NuMi's journey will come to an end, the knowledge, skills, and experiences gained throughout the venture will continue to serve as a valuable foundation for the team's future academic and professional endeavors.
Every ending creates space for new ideas, greater ambitions, and endless possibilities.
thank youThank you for being part of NuMi’s journey. Your trust and support have helped turn our vision of New Me, True Me into more than a slogan, it has become our purpose. Here's to new beginnings, new possibilities, and every version of you. VOLUME I NUMIEst. 2026