Table of Contents ASTA Travel Masters03 Welcome to ASTA Travel Masters 2026 Dear Esteemed Attendee, Welcome to the 2026 ASTA Travel Masters! We are delighted to welcome you to Adare Manor in Ireland, where timeless hospitality, extraordinary surroundings and a celebrated golf destination create an inspiring setting for our time together. Travel Masters brings together senior advisors and their partners for conversation about the forces shaping luxury travel. Over the next few days, we will exchange strategies, examine the evolving expectations of discerning travelers and build relationships that open the door to perspectives, stronger partnerships and new possibilities for our industry. Adare Manor offers a fitting backdrop for these conversations. Its rich history, exceptional service and championship course reflect the same qualities that define excellence in travel: thoughtful attention, memorable experiences and a commitment to exceeding expectations. And while the golf may test even the most seasoned players, we hope the setting makes connection come naturally. Your presence here reflects the strength of this community and the value of bringing accomplished professionals together in an environment built for candid conversation, collaboration and perspective. We are grateful for the time, insight and spirit of partnership you have brought to this year’s gathering. If there is anything you need during your stay, please do not hesitate to reach out to any member of our ASTA staff. Here’s to meaningful dialogue, lasting connections and an unforgettable Travel Masters at Adare Manor. Warmest regards, Zane Kerby President and CEO American Society of Travel Advisors A Letter from our CEO & President, Zane Kerby

Welcome to your 2026 Travel Masters! The ASTA Travel Masters is not only an opportunity to deepen relationships with your Industry peers and suppliers, it is an opportunity to celebrate ASTA and strengthen the organization through this investment. ASTA is your advocate in Washington DC and they continue to deliver exceptional results for the trade. So, whether your handicap is 5 or 25, be good to your sponsors (who support you and ASTA) and enjoy these next few days in this very special place to golf and connect! All the best, Camille, Dave and Denise Camille Olivere Chief Sales Officer Globus Family of Brands | Avalon Waterways Colivere@globusfamily.com Thank You to Our Title Sponsor

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Course at a Glance 18 Holes | Par 72 | 7,509 Yards Designer: Tom Fazio Original Course: Robert Trent Jones Sr., in 1995 Redesigned: 2016–2017 Reopened: April 2018 Bunkers: 41 Signature Setting: River Maigue Past Events: Irish Open and JP McManus Pro-Am Future Host: 2027 Ryder Cup A Championship Course with a Storied Past Golf at Adare Manor began in its modern form in 1995, when legendary golf course architect Robert Trent Jones Sr. designed the original championship course on the estate. The course quickly established itself on Ireland’s golf scene and went on to host the Irish Open in 2007 and 2008, along with several editions of the prestigious JP McManus Pro-Am. As part of an extensive redevelopment of Adare Manor, the golf course underwent a complete transformation in 2016 and 2017 under renowned American architect Tom Fazio. Rather than simply renovating the existing layout, Fazio and his team essentially rebuilt the course from the ground up, incorporating state-of-the-art drainage, championship-level playing surfaces and infrastructure specifically designed to accommodate major international golf events. The reimagined course opened in April 2018. The course returned to the international spotlight in 2022, when the JP McManus Pro-Am welcomed many of the biggest names in professional golf. More than 40,000 spectators attended each day, with Xander Schauffele capturing the title. The Road to the Ryder Cup Adare Manor will step onto one of golf’s biggest stages when it hosts the 2027 Ryder Cup, September 13–19, 2027. The event will mark the 100th anniversary of the Ryder Cup, which was first contested in 1927. It will also be only the second Ryder Cup held in Ireland, following The K Club in 2006. With its combination of Irish countryside, championship design, meticulous conditioning and the unmistakable grandeur of Adare Manor, the course offers a golf experience worthy of its place on the world stage. Adare Manor Golf Club Overview The Golf Course at Adare Manor Set within the breathtaking grounds of Adare Manor and winding along the banks of the River Maigue, The Golf Course at Adare Manor is considered one of Ireland’s premier championship golf experiences. The 18-hole, par-72 parkland course stretches to 7,509 yards from the championship tees, combining immaculate playing conditions with mature trees, sweeping fairways, strategic bunkering and dramatic water features.

Tee Time to Tea Time ⛳ 1-hour group lesson led by a pro who knows how to make learning fun and approachable. 🏌 9 holes of golf in a friendly scramble-style format, perfect for collaboration and low- pressure play. Whether you're here to network, nurture a new hobby, or just enjoy a fun day outside with like-minded women, Tee Time to Tea Time is your new favorite reason to hit the green. Created as a fun and supportive space to grow the game of golf among women executives, ASTA Tee Time to Tea Time is your chance to tee off with confidence—no matter your experience level. Whether you’re brand new to the game or simply looking to sharpen your skills, this event is designed to meet you where you are and help you feel comfortable, confident, and empowered on the course. A Ladies Golf Event Overview What to Expect

7:00am - Optional breakfast in Barton Restaurant. 8:00am - Meet in lobby to walk to South Course. Transportation provided if you would prefer not to walk your clubs. 8:15am - Tee Time to Tea Time Debrief with Sarah Little in “The Riverside Suite” at the Palmer South Clubhouse Coffee, tea, water provided. 8:30am - One hour golf clinic with K Club Golf Team and Josh Cox at K Club South Course driving range and putting greens. We’ll begin with a group stretch led by Josh Cox. Then, we’ll break up into three groups on the driving range, putting greens and chipping and rotate through each station. 10:00am – 12:00pm - 9 holes, Scramble style [timing TBD] 12:30pm – 2:30pm - Tea Time in the The Barton Restaurant’s River Room. Come dressed as you are! Ladies Day Schedule of Events

Give the group a heads up on the “competitions”, keep it organic (possibly conversational) on Newest golfer of the day! (Have 2 prizes just in case) Best story from the course (Have 6 prizes) - Open this up for attendees to brag on someone from their team. Rookie of the Year – This is a newer golfer that had a can do attitude Most Improved - Course Leader - Who led by example on the course? Course Butterfly - Was someone on your team very nervous and overcame it to do a great job or have a blast? Best Dressed 2nd place Best Dressed 1st place Closest to the Pin hole #2 [TBD] Longest Drive #7 [TBD] 16 buggies for players 3 for team Tee Time to Tea Time Prizes

Tournament Day 1 Rules Both tournament formats will be played on the same championship courses, and all participants— regardless of format—will be eligible to compete in our on-course contests. These challenges include: Longest Drive Hole #7: Men’s Longest Drive Hole #7: Women’s Closest to the Pin #17 Longest Putt TBD Straightest Drive Prizes will be awarded across both days of play, making for an exciting and inclusive competition no matter your team’s chosen format. We’ll also be recognizing and celebrating a variety of off-the-course victories—because at ASTA, the fun doesn’t stop at the fairway! Whether it’s best-dressed, Chief Fun Officer, most spirited foursome, or other surprise categories, there are plenty of chances to win beyond your golf game. So, bring your personality, creativity, and team spirit —dress to impress, lean into the fun, and lead the charge in making the day unforgettable. You just might head home with more than a great story… you might leave with a prize in hand too! Dual Tournament Format This year's Travel Masters will follow the same trusted format as previous years, bringing together a fantastic mix of experience levels for a truly memorable week of competitive golf New for this year — a Ryder Cup element will be added to the format, bringing team competition and a new level of energy to the week. More details on team selection and match structure will be shared closer to the event. Scoring will be kept the old-fashioned way — within your group, on paper, pencil in hand. This is intentional. The goal is simple: put the phone away, take in the incredible surroundings, and enjoy the round with great company. After each round, scores will be collected and uploaded by staff, so full standings and leaderboard updates will be available for everyone to view on the app between rounds. Everything you need will be there when you get in — no screen time required on the course. Rules

Scramble Tournament Rules Handicaps: No handicaps will be applied in the Scramble Tournament. Improving the Lie: Players can improve their lie by one club length (no closer to the hole). Must remain on the same playing surface if there is a hazard (sand, rough, water, etc). Gimmies: If the ball is within a putter club length of the hole, teams may pick up their ball and count 1 stroke in their final hole score instead of putting into the hole. Only eligible for Scramble Tournament. Scramble Tournament Scoring & Rules Tee Shots: Every team member tees off on each hole from their designated tee box* Best Shot Selection: The team chooses the best of the tee shots, and all subsequent shots are played from that location. Subsequent Shots: After the best shot is selected, all team members play their next shot from that spot. This process repeats until the ball is holed. Total Score: One person from the Scramble team should be designated to keep the score for their group. They will be responsible for inputting their team’s score into our Mobile App, Golf Status. Max score at triple bogey *Women eligible from women’s tees, seniors from senior tees, men from men's tees* Tournament Day 2 Rules

Stroke Play Tournament Scoring & Rules Tee Shots: Every team member tees off on each hole from their designated tee box* Every Stroke Counts: Every shot taken from the tee to the hole on each individual hole contributes to the player's overall score. Hole Scores: On each hole, the player records the number of strokes taken to get the ball in the hole. This is the player's individual hole score. Once you input your hole score in our scoring Mobile App, Golf Status, it will automatically track your individual and team score for ASTA Tournament officials. Total Score: The player's total score for the round is the sum of all their hole strokes. Max score at triple bogey *Women eligible from women’s tees, seniors from senior tees, men from men's tees* Stroke Play Tournament Rules Handicaps: Handicap Max Applied in Final Scoring: -Men’s Max Handicap: 24 -Women’s Handicap Max: 30 ASTA has input player handicaps into our scoring Mobile App, Golf Status and automatically calculated into the players final individual and team score. Player handicaps are provided to ASTA on the honor system. Improving the Lie: Players can improve their lie by one club length (no closer to the hole). Must remain on the same playing surface if there is a hazard (sand, rough, water, etc). Gimmies: Gimmies are NOT to be utilized in the Stroke Play Tournament. Tournament Rules

Tournament Prizes Night of September 16 Prizes Awarded: Best Themed Foursome Most Spirited Foursome Fairway Fashion – Boldest outfit on the course Shot of the Day Chief Fun Officer Par-Tee Starter Closest to the Pin Men’s Longest Drive Women’s Longest Drive Men Straightest Drive Women’s Straightest Drive Announced: Scramble Tournament Foursome–Top Foursome after Day 1 Stroke Play Tournament Foursome–Top Foursome after Day 1 Stroke Play Tournament GROSS Individual–In Lead after Day 1 Stroke Play Tournament NET Individual–In Lead after Day 1 Night of September 17 Prizes Awarded: Best Themed Foursome Most Spirited Foursome Fairway Fashion – Boldest outfit on the course Shot of the Day Chief Fun Officer Par-Tee Starter Closest to the Pin Men’s Longest Drive Women’s Longest Drive Men Straightest Drive Women’s Straightest Drive Tournament Winners Awarded: Scramble Tournament Winning Foursome Stroke Play Tournament Winning Foursome GROSS Stroke Play Tournament Winning Foursome NET Stroke Play Tournament Winning Individual GROSS Grand Prize: Stroke Play Tournament Winning Individual NET Miscellaneous Prizes: Rookie of the Year Best Bag Jet Setter Award – Traveled from the most distance to attend Early Bird Award – First person to arrive on site Late Arrival Legend – Most memorable late arrival story

Relax, swing smooth, and enjoy the day! Good etiquette helps everyone play better and have more fun! Take Care of the Course Fix your divots and ball marks—leave the course better than you found it. Rake the bunker after your shot (bonus points if it looks freshly combed!). Behavior on the Greens Mark your ball if it’s in someone’s putting line—use a coin or marker. Wait your turn—generally, the player farthest from the hole putts rst. Be still and quiet while others are setting up and taking their shots. Pace of Play Be ready when it’s your turn. Take a couple practice swings—not a dozen Keep up with the group ahead, not just ahead of the group behind. Playing in a Group Don’t walk in someone’s putting line—it’s sacred ground! Offer encouragement—it’s a game, not a job interview. General Notes Ask questions if you’re unsure—everyone was a beginner once. Respect the game, the course, and each other. Have fun. Seriously. That’s the whole poi Golf Etiquette

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